Department of Psychology
University of North Carolina
Campus Box 3270
Chapel Hill, NC 27599
Phone: 919.962.2055
Fax: 919.962.2537
Email: payne@unc.edu

Keith Payne, Ph.d.

Assistant Professor

The Payne lab studies attitudes and social cognition—thinking and feeling about people and socially important issues. We are especially interested in the unintended and the unconscious. Here are some of the questions that motivate our research:

Why do people sometimes act in prejudiced ways even when they intend to be fair?

Do you have any opinions or beliefs that you don’t know about? And if so, can we devise ways to measure them? If we did, what would they really mean?

How do people set aside unwanted biases and act the way they want to? And what happens when that process breaks down?

Using a variety of methods, from behavioral experiments to mathematical modeling to neuroscience, we are turning up clues to some of the answers. To learn more, click on the Publications link to download papers from the lab.