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The Better Think Twice Issue
December 2007

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New, experimental taste of southern hospitality squeezes into kitchens

By Paul Preston

An adventurous and experimental new sauce has invasively pushed its way into grocery store spice shelves across the country, giving an eye-popping new meaning to the term "Dirty South." This new condiment, brewed deep in the foothills of rural Kentucky from a generations-old recipe, is boasted to have the power to make anything palatable. This new flavoring, candidly called "Kentucky Jelly," has stretched the whole of the culinary world's preconceived ideas about backwoods bistro. Marketing experts were troubled at first that the home-schooled bumpkins brewing the blend couldn't spell the name of their own state, resorting to using the abbreviation "KY" on the labels. Consumers, however, were unfazed.

"I never thought I would have liked it," mentions Montana resident Carol Epstein, "I mean, I'm not the adventurous type at all. But when my husband came home with a bottle of Kentucky Jelly, begging me to try it just once, I was surprised that it really wasn't that painful at all!"

The TV ad spots for the jelly boast the many possibilities. "From sausages and hot dogs to bananas and popsicles, a little Kentucky Jelly® is all it takes to help it go down easy!"

Positive reviews of the new celebrity seasoning have been widespread. "As you might guess," explains housewife Amelia Kernan, "After being married for twenty years, things tend to get a little dull in the kitchen. That all turned around when we started using Kentucky Jelly. It brought some excitement into our lives. With this slippery stuff, you can do amazing things with sausage! More than that, it's so good you can use it on things you never would have even thought of as food! Just last night we went through half a bottle experimenting with stuff like grapes, lemons, a baseball bat, Hot Wheels® cars, live gerbilshonestly, with enough Kentucky Jelly, you can take on just about anything!"