ONLINE PHARMACEUTICAL SALES
                    

      
 

             
What are "Internet Pharmacies"?
What are the Benefits and Risks of Internet Pharmacies?
Federal Regulation
Proposals for New Federal Regulation
State Regulation
Coordination & Conflict between State and Federal Law
Consumer Resources


INTRODUCTION

In today's fast growing world of e-commerce, prescription drugs have joined the ever-expanding list of products customers can conveniently order online and have delivered to their front doors.  But unlike most other consumer items available for purchase online, pharmaceutical sales present a discrete mix of legal, social and medical issues.  A Google search of  "Internet pharmacies" produces over four million hits.  Prominent in the hit list is evidence of the heated conversation about the safety, efficacy, and economic implications of Internet pharmaceutical sales as they exist today.  Indeed, a consumer searching for an Internet pharmacy is more likely to find a warning or informational resource before she finds the pharmacy itself.

This webpage aims to distill the law and policy of Internet pharmaceutical sales, thereby creating an accessible resource for both legal researchers and interested consumers.

REGULATORY OVERVIEW

In the discussion below you will find explanations of both federal and state law regulating online pharmaceutical sales.  Several federal statutory schemes, in addition to numerous state laws (both of which categories are constantly evolving) work together, and depend upon each other, to establish the regulatory field. Problems that do not arise in traditional face to face physician-patient and pharmacist-patient relationships may arise in the cyberpharmacy arena.

For example, under federal law it is unlawful to distribute prescription drugs without verification of a valid prescription.  But state law is responsible for licensing physicians and for prescribing statutes and regulations establishing the procedures that must be followed for a physician to issue a valid prescription.  If an online service offers prescriptions based only on a fill-in-the blank form, with no face to face contact betwen physician and patient, are those prescriptions valid? Must a physician offering an online prescription service be licensed in each state to which she offers this service? In short, both sets of laws must be "on the same page," working toward the same ends, for the regulatory framework to function. 





WHAT ARE "INTERNET PHARMACIES"?

Internet pharmacies may be divided into three general categories:

 1. "Brick and Mortar" Pharmacies: Only fill prescriptions from patient's                             physician
  • Brick and mortar pharmacies are essentially the Internet equivalent of walking into your corner drug store to get a prescription filled.  The consumer sends prescriptions to the pharmacist either electronically, via facsimile, or by mail, and the drugs are sent directly to the consumer.  Like conventional drug stores, "brick and mortar" pharmacies also offer items such as shampoo, vitamins, and cosmetics, which can be delivered along with the filled prescription.
  • While absolute safety at all "brick and mortar" pharmacies is not guaranteed, they are generally lauded as providing all the benefits of online drug shopping, while minimizing the risks inherent in shopping at the other two types of Internet pharmacies.
Examples include CVS/pharmacy and drugstore.com, which is affiliated with Rite Aid.

2. Pharmacies offering online consultation and prescription-writing
  • These Internet pharmacies do not require a preexisting physician's prescription, but do offer, for a cost, online "consultation" services that can lead to prescriptions.  The consultation generally consists of an online questionnaire.  
  • While this method theoretically serves the same purposes as a doctor's visit (patient describes condition, doctor asks questions, and patient answers), and can safely replace a doctor's visit in the case of some minor conditions, their efficacy is often questionable.  For example, some online questionnaires inform the customer of the drug's contraindications, but already have the "correct" boxes pre-checked.  Even those that do not offer already-filled-in questionnaires typically only require the patient to click yes or no to a relatively brief list of questions.  This method has led many commentators to question whether anyone, much less a physician, actually examines the online questionnaire.
  • A subset of this type of pharmacy is the "lifestyle" pharmacy.  Here, the patient reverses the traditional prescription procedure.  First he decides what drug he wants or thinks he needs (often from television advertising or word of mouth), then he completes an online questionnaire about his health en route to purchasing the desired drug.  Superstar drugs of the lifestyle pharmacies include Viagra, Levitra and Ambien.  One Internet pharmacy even provides a top ten list of medications.  At least one study has found that patients who self-select drugs are not making informed decisions.
 
3. "Rogue" Pharmacies: Dispense prescription drugs without a physician's prescription
  • "Rogue" pharmacies allow consumers to purchase prescription drugs online without a physician's examination, online consultation or questionnaire, or prescription.  The consumer simply selects a drug and quantity, enters her shipping information and credit card number, and the order is shipped to her. 
  • "Rogue" sites appeal to those who either do not want to get or cannot obtain a physician's prescription (e.g. for recreational use of prescription painkillers such as Vicodin).  The attendant risks of misuse, overuse, dangerous drug interactions, and the risk of receiving counterfeit drugs, are alarmingly high where prescription drugs are purchased without a prescription.
  • "Rogue" pharmacies are very difficult to monitor and regulate.  Because the sale of prescription drugs without a physician's prescription is illegal under the laws of all 50 States, "rogue" pharmacies regularly evade authorities by disappearing and reappearing with different names and Internet addresses.  Further, "rogue" pharmacies often operate from foreign countries, making regulation by United States authorities difficult to impossible.
  • The National Association of Boards of Pharmacy estimates that there are around 500 identifiable "rogue" pharmacy web sites operating on the Internet
Click here to see an Internet site selling Viagra without requiring a prescription or online consultation.

Click here for links to a variety of online pharmacies.

References:



WHAT ARE THE BENEFITS AND RISKS OF INTERNET PHARMACIES?

Much of the debate over our willingness to regulate Internet pharmacies, and the extent to which we want to regulate them,  is due to the fact that they can provide a much-needed public good.  Following is an outline of the benefits and risks.

Benefits
  • Reduced Costs to Consumers
    • Americans are increasingly turning to the Internet for access to affordable drugs.  In 2003, consumer spending on drugs procured over the internet exceeded $3.2 billion
    • The cost of health care is skyrocketing, and the increases do not necessarily translate into higher quality care.  The average American family (those that are lucky enough to be able to afford health insurance at all) spends approximately $9,000 per year in health insurance premiums, and one source estimates that forty cents on every dollar spent in health care is used to pay administrative, transactional or clinical costs.  Allowing patients to use cybermedicine and purchase pharmaceuticals online can reduce the amount consumers pay overall.
    • Purchasing pharmaceuticals over the Internet allows consumers to decrease costs by bypassing intermediary mark-ups
    • Online drug sales promote price competition among licensed prescription drug sellers
  • Convenience
    • Increased access to prescription and non-prescription drugs for the elderly, disabled or otherwise homebound (for whom a trip to the pharmacy would be difficult), as well as for those who do not live close to a traditional pharmacy
    • Convenience of shopping 24 hours a day
    • Immediate access to needed drugs, which may be critical in this age of managed care, when a patient might have to wait days or even weeks to see a physician for nonemergency purposes.
  • Privacy
    • Consumers can protect their medical privacy, including avoiding the embarassment of discussing their medical conditions and purchasing drugs in a public place (note, however, consumers may not be assured absolute privacy online, and may inadvertently disclose personal and medical information to third parties)
  • Reduction in Risk of Prescription Errors (as compared with handwritten prescriptions)
  • Increased Access to Information
    • Internet pharmacies are better able to immediately provide or direct customers to extensive information on pharmaceutical use and related topics (of course a consumer does not need to purchase drugs online to take advantage of the Internet's wealth of information)
    • According to one study, conducting research regarding health concerns is the sixth most common reason people use the Internet.
Risks
  • Risk of Receiving Counterfeit or Otherwise Worthless Pharmaceuticals (Fraud)
    • Some Internet pharmacies dispense expired, subpotent, superpotent, contaminated or counterfeit drugs. This can result in overdose or other adverse health effects. Even those drugs that are "fake" but otherwise harmless can cause indirect harm to patients who need the genuine drug to treat a condition.  Along the same lines, at least one person has been convicted for selling fake HIV test kits on the Internet.
    • According to the FDA, this is a particular concern with foreign Internet pharmacies, which may be located in countries with less rigorous supervision of the drug manufacturing and dispensing process.  Further, the United States Customs Service and the Drug Enforcement Agency do not have the resources to intercept, inspect and seize all illegally imported drugs.
  • Risk of Faulty Self-Prescribing
    • Self prescribing medication based on advertisements and related impersonal information sources, without ever consulting a physician in person, can increase a patient's likelihood of suffering an adverse effect.  There have been multiple cases of people dying from drugs purchased online.
    • For example, a 52 year old man with a history of chest pain and family history of heart disease, which are contraindications to using Viagra, died of a heart attack after purchasing Viagra from an Internet pharmacy which only required completing an online questionnaire.
    • A healthy 17 year old boy overdosed on a combination of hydrocodone, morphine, Valium and Oxazepam, for which he was able to obtain an online prescription from a doctor in Texas without a medical exam.
    • Requiring a face to face physician visit is more likely to prevent patients with anorexia nervosa or other eating disorders from procuring prescriptions for diet drugs.
  • Risk of Deliberate Misuse
    • Consumers may purchase drugs that can be used to harm others. For example, the date rape drug GHB is an unapproved drug that has been sold online illegally.
  • Risk of Misleading Consumers
    • Web sites can be designed to make illegal or fraudulent businesses appear to be legitimate health care providers
  • Accountability
    • Because some Internet pharmacy sites, especially "rogue" sites, can disappear and pop up later in a different place, consumers and regulators may be unable to trace the faulty or misprescribed drug back to its source
  • Exploiting fears
    • Internet pharmacies are poised to cash in by exploiting public fears, often at the expense of the public health.  For example, Internet pharmacies were key players in the Cipro sales boom during the 2001 Anthrax scare, as well as in the 2004 flu vaccine price gouging.
  • Click here  for a list of risks specific to buying pharmaceuticals from non-United States-based websites.
References:
Back to top.

    FEDERAL REGULATION

The current regulatory authority for ensuring that consumers receive safe, effective and appropriate drugs is allocated among several federal and state agencies.  Following is an explanation of applicable federal laws and the federal government's regulatory role.


Food and Drug Administration (FDA)
  • The FDA is the lead agency responsible for protecting the public from unsafe and ineffective drugs and medical devices. 
  • Under the Federal Food, Drug, and Cosmetic Act the FDA oversees the rigorous drug approval process, which includes specific requirements for manufacturing, source and specifications of active ingredients, processing methods, labeling, appearance and distribution. The FDA has legal authority to take action against the importation, sale, or distribution of any non-FDA-approved drug; the importation, sale or distribution of an adulterated or misbranded drug; illegal promotion of a drug; sale or dispensing a drug without a valid prescription; and counterfeit drugs. 21 U.S.C. § 301See Federal Food, Drug, and Cosmetic Act, 21 U.S.C. §§ 301-397 (2000).
    • Exception: Personal Importation Policy.  While not statutory exemption from the Federal Food, Drug, and Cosmetic Act, the FDA maintains a personal importation policy, which is used to quide the FDA's enforcement discretion with respect to imports by individuals of drugs for their personal use.  For example, the FDA does not generally pursue legal action against importation of small amounts of foreign drugs used for patients to continue treatment initiated abroad, or where certain needed drugs are not available domestically.  However, the FDA stresses that this policy does not change the law, and does not give a license to persons to import illegal drugs into the United States.
    • Click here for  an overview of the new drug application process
  • When the Internet is used for an illegal sale, the FDA and Department of Justice (DOJ) work together to develop charges and bring the case.
  • The FDA considers Internet pharmacies, particularly foreign Internet pharmacies, to be its biggest challenge. It has been very active in its regulatory efforts, including targeting suspect sites, and sending warning letters to companies engaged in illegal sales of unapproved new drugs, as well as sales of counterfeit and adulterated drugs.
  • Click here for sample FDA cases and studies on violations of the Federal Food Drug & Cosmetic Act.

Federal Trade Commission (FTC)
  • The FTC has authority to regulate deceptive advertising under the Federal Trade Commission Act, 15 U.S.C. §§ 41-58 (2000). Violations include false or misleading statements about the safety and efficacy of the offered medication; the website's privacy policies; the website's collection and use of consumer information; and false claims about physicians supporting a particular Internet pharmacy.
  • The FDA and FTC share joint drug oversight under a 1971 interagency liaison agreement. The distinction between FDA's and FTC's authority regarding deceptive practices is that the FDA has authority over improper labeling and packaging of the drug itself, while the FTC has authority over false and misleading claims made about the drug's safety and efficacy.
  • Operation Cure.All is a joint effort between the FTC, FDA, state attorneys general, and Health Canada to help stop internet sales of "herbal products and other dietary supplements to treat or cure" cancer, HIV/AIDS, arthritis and a number of other diseases. This law enforcement and consumer health campaign also offers information to consumers on identifying health fraud, and guidance to businesses on how to market health products with services truthfully.

Drug Enforcement Administration (DEA)
  • The DEA is the division of the DOJ that enforces federal laws such as the Controlled Substances Act (CSA), 21 U.S.C. §§ 21 U.S.C. 801-966 (2000), which prohibits dispensing physically and psychologically addictive drugs without a prescription.

United States Customs Service
  • Customs Service authority includes enforcing the import and export provisions of the Controlled Substances Act at U.S. land borders.

Other Federal Regulatory Bodies
Additional References
  • Kerry Toth Rost, Policing the "Wild West" World of Internet Pharmacies, 76 U. Chi.-Kent L. Rev. 1333, 1344-45 (2000).
  • Linda C. Fentiman, Internet Pharmacies and the Need for  New Federalism: Protecting Consumers While Increasing Access to Prescription Drugs, 56 Rutgers L. Rev. 119 (2003).
Back to top.

PROPOSALS FOR NEW FEDERAL REGULATION

Over the past few years, congresspersons have proposed several bills to address concerns about Internet pharmacies. The following bills are currently pending:

Ryan Haight Internet Pharmacy Consumer Protection Act
  • Companion bills introduced in the Senate and House of Representatives in February 2005
  • If passed, the bill will amend the Federal Food, Drug, and Cosmetic Act in three ways:
    1. Require Internet pharmacy web sites to display information identifying the business, pharmacist and physician associated with the web site
    2. Bar the selling or dispensing of a prescription drug via the Internet when the web site has referred the customer to a doctor who then writes a prescription witout ever seeing the patient
    3. Provide the states with a new enforcement authority modeled on the Federal Telemarketing Sales Act that will allow a state attorney general to shut down a rogue site across the country, rather than only bar sales to consumers of his or her own state
          Ryan Haight Internet Pharmacy Consumer Protection Act, S. 399, 109th Cong. (2005).

Prevention of Illegally Imported Controlled Subtances Act of 2005
  • Introduced in the Senate on February 16, 2005
  • This bill responds to the following concerns:
    • Tens of thousands of dangerous and addictive substances are streaming into the United States on a daily basis from foreign Internet pharmacies
    • Senior Customs inspectors at John F. Kennedy Airport in New York estimate that over 40,000 parcels containing drugs are imported on a daily basis
  • If passed, the bill would:
    • Enable Customs and Border Protection to immediately sieze and destroy any package containing a controlled substance that is illegally imported into the United States without having to fill out duplicative forms and other unnecessary administrative paperwork
          Prevention of Illegally Imported Controlled Substances Act of 2005, S. 400, 109th Cong. (2005).

Click here to read the full text of the introduction of these bills on the floor of the Senate.

Back to top.

STATE REGULATION

The states have traditionally maintained authority over pharmaceuticals through medical and pharmacy licensing boards.  The states have authority to regulate the practice of medicine and distribution of pharmaceuticals based on the Tenth Amendment, which holds that whatever power is not granted to the federal government is retained by the states.
  • Many states are developing legislation to regulate online pharmaceutical sales through their traditional licensing authority.  
    • A state may require an online pharmacy to obtain a license both in the state where it is located and also in the state where it attempts to sell pharmaceuticals.
    •  A state may require an online pharmacy to disclose certain organizational information such as the names of principal officers within the company.
  • Online pharmacies pose some nontraditional challenges for licensing boards.  
    • Prior to online pharmacies there was little reason to worry about patients not receiving in person care, but now state lawmakers are face with the challenge of ensuring that virtual pharmacies do not threaten the vital aspects of the doctor patient relationship.
John Michael Ward, Online Pharmaceutical Regulation: An Avenue to a Safer World, 24 J. Legal Med. 77 (2003).

Current State Legislation

Illinois

Requires internet pharmacies to register with the state of Illinois, requires that the internet pharmacy be licensed in the state where it is located, requiring that the pharmacy keep records of drugs sold to Illinois residents, requiring the pharmacy to maintain a toll free number available to Illinois residents.
225 Ill. Comp. Stat. 85/16a

Nevada

Requires Internet pharmacies to be licensed in Nevada and in the states or countries where the pharmacy’s dispensing facilities are located.  Nevada also requires that practitioners examine patients six months prior to issuing prescriptions.  Nev. Rev. Stat. 639.2328.

Indiana

Requires Internet pharmacies to be licensed in the state in which they are domiciled. 
Ind. Code Ann. § 25-26-18-2.

Recently Proposed State Legislation

California

Senate Bill 1427 was introduced and died in committee during the 2004 session.  The bill would enact that any person who initially introduces into commerce a drug that is counterfeit is guilty of a felony, punishable by imprisonment in the state prison, if that action results in the death of a human being.

Hawaii

House Bill 1921 was introduced and died during the 2004 session.  The bill would direct the governor and agencies to develop, operate, and maintain a website to assist Hawaii residents in purchasing prescription drugs from Canada.

Indiana

Senate Bill 237 was introduced but failed to pass, during the 2004 session.  The bill would allow the designation of a mail order or an Internet-based pharmacy to provide prescription drugs under Medicaid or other health plans and would prohibit a denial of coverage for a covered prescription drug solely because the prescription drug was obtained from a pharmacy other than a designated mail order or Internet-based pharmacy.

Kentucky

Senate Bill 180 was introduced during the 2004 session but never made it out of committee.  The bill would define "counterfeit prescription drug" and make it illegal to sell, possess, distribute or facilitate distribution of them.  A first time violation of the statute would result in a $2,000 fine and a second time violation would result in a $50,000 fine and the revocation of any business  or professional license issued by the Commonwealth of Kentucky.

Massachusetts

Senate Bill 538 was introduced but failed to pass during the 2004 session.  The bill would require mail order and Internet pharmacies outside of the state to register with the board of pharmacy.

Michigan

House Bill 5436 was introduced but failed to pass during the 2004 session.  The bill would regulate mail order and Internet pharmacies, requiring that they be licensed by Michigan. An out-of-state mail-order pharmacy would have to be licensed, certified, or registered to operate in the state in which it was domiciled.

Minnesota

House Bill 2293 was introduced but never made it out of committee during the 2004 session.  The bill would establish a state sponsored web site for ordering prescription drugs.

Nevada

The Governor signed Senate Bill 337 on May 15, 2003.  The bill prohibits certain acts relating to filling or refilling a prescription through the Internet.  "A person who is located within or outside this state shall not, via the Internet, fill or refill a prescription drug if: (a) The person has reasonable cause to believe that the prescription is being filled or refilled for a person in this state; and (b) The prescription drug has not been lawfully imported into the United States.”  Violation of the statute carries a penalty of imprisonment for 3 to 15 years. 

New Jersey

A 2429 did not pass the 2004 session but was held over for the 2005 session.  The bill would require online pharmacies selling drugs to New Jersey residents to register with the New Jersey Board of Pharmacy and provides certification that it is licensed and in good standing in the state where it is located.  The bill would also prohibit delivering online prescriptions for persons who have not been examined by a licensed prescriber.

Tennessee

Senate Resolution 158 was introduced but failed to pass during the 2004 session.  The non-binding Senate Resolution would urge the United States Secretary of Health and Human Services to "take necessary steps to stop sale and importation of prescription drugs" over the Internet.

For a summary of the States' legislative actions and policy clarifications, and surveys of state pharmacy and medical boards of October 2000, see Appendix II of the Government Accounting Office's publication,  Internet Pharmacies:  Adding Disclosure Requirements Would Aid State and Federal Oversight.

Back to top.


COORDINATION & CONFLICT BETWEEN STATE AND FEDERAL LAW

Coordination:


Conflict: States Legalizing Drug Importation from Canada
  • Some states, responding to concerns about rising and often prohibitive drug prices in the United States, have enacted laws permitting licensure of Canadian pharmacies to import prescription medications.  The FDA has responded with disapproval, noting almost certain violations of the FD&C Act. While legalizing importation of prescription drugs from Canada does not necessarily violate the FD&C Act, in practice federal regulations set out such specific requirements that any foreign importation is likely to be violative in at least one respect.
  • Other states, including Minnesota and Wisconsin, offer residents guidance on purchasing pharmaceuticals from online Canadian pharmacies.  The FDA has specifically warned Minnesota that its program is "unsafe, unsound, and ill-considered." North Dakota Senator Byron Dorgan responded: "The American consumer is being cheated and the FDA is driving the getaway car."
Back to top.

CONSUMER RESOURCES

Consumers will find the following resources useful in finding a safe Internet pharmacy with which to do business.

National Association of Boards of Pharmacy (NAPB), Verified Internet Pharmacy Practices Sites (VIPPS)
  • While not a regulatory body, the NABP assists state licensing boards in "developing, implementing, and enforcing uniform standards to protect the Public Health." NAPB includes pharmacy boards from the 50 states, the District of Columbia, and three U.S. territories.
  • VIPPS, established by the NABP in 1999, is a voluntary program for which Internet pharmacies may apply. In order to qualify for VIPPS certification, an Internet pharmacy must demonstrate compliance with the laws of its home state, as well as those fo each state to which it sells pharmaceuticals. Certified pharmacies must also comply with VIPPS-mandated criteria including patients' right to privacy and authentication adn security of prescription orders.
  • The FDA recommends that consumers check to see if sites are VIPPS-certified
Food and Drug Administration: Buying Medicines and Medical Products Online

Drug Enforcement Administration: Prescription Fraud
  • DEA's publication, "A Pharmacist's Guide to Prescription Fraud"
  • Provides pharmacists with resources to help prevent drug abuse and diversion problems, especially in regard to controlled substances
  • Outlines pharmacists' responsibilities, types of fraudulent prescriptions, characteristics of forged prescriptions and prevention techniques for pharmacies

Internet Health Care Coalition
  • Internet Health Care Coalition created an International Code of Ethics for healthcare-related websites. The Code of Ethics gives practical guidance for incorporating ethical principles into websites.

Health on the Net Foundation
  • Developed a Code of Conduct for Internet healthcare sites, focusing on teh reliability and credibility of dispersed information
See also The International Academy of Compounding Pharmacists, Legal and Ethical Issues for Pharmacy Websites (2002).

Back to top.

             


Disclaimer.
This website was built  by third year law students Tracy Kimbrell and Heather Hammond for Professor Laura N. Gasaway's Cyberspace Law Seminar at the University of North Carolina School of Law.  While we hope you will find this website useful, it is intended for educational purposes only.  It does not purport to offer legal advice, and we cannot guarantee regular updates.  Back to top