Search Engine Basics

• Key Search Engine Components

  • The Robot

  • The Index

  • The Search and Retrieval System

    • First Generation Searching

    • Second Generation Searching

      • Concept Processing

      • “Horizontal” Presentation of Results

      • Peer Ranking

      • Directories

• Target Web Page Components

  • Title Tag

  • Meta Tags

    • Keywords

    • Description

    • Robots

• Types of Search Engines

  • Locating Search Engines

  • General Text Search Engines

  • Metasearch Engines

  • Cluster Search Engines

  • Topic-Specific Search Engines

Copyright Infringement

• Proving Copyright Infringement

  • Direct Infringement

  • Contributory Infringement

• Defenses to Copyright Infringement

  • The Digital Millennium Copyright Act

  • Fair Use Doctrine

• Detecting Copyright Infringement

  • Legal Courses of Action

  • Preventive Measure: Website Registration

• Policy Issues

Trademark Infringement

• Meta Tags

• Keywords

  • Legal Guidance for the Future

  • Click Fraud

    • Click Fraud Resources

• Portals

• Dilution

  • Blurring

  • Tarnishing

• Defenses to Trademark Infringement

  • Fair Use

  • Nominative Use

  • Collateral Use

  • Parody / Satire

• Policy Issues

Censorship of Search Engine Results

• Methods

  • Robot Exclusion

    • Robots Meta Tag

    • Robots.txt File

  • Search Engine Index Manipulation

    • Google and the Church of Scientology

  • Internet Filtering

    • Methods

    • Filtering Source Location

    • Filtering’s Flaws

• States-Sponsored Censorship

  • United States

    • Direct Censorship of Internet Search Engines

    • Robots, Iraq, and the White House

  • China

  • France and Germany