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Exploring Trademark Infringement Since the development of the internet, there have been issues regarding trademark infringement. In fact, some commentators believe the internet was designed to encourage and support trademark infringement. Regardless of whether the internet was designed for trademark infringement, trademark infringement is nevertheless occurring. In regard to search engines, trademark infringement becomes an issue with the use of meta tags, keyword advertising and portal registration.
Meta Tags At one time search engines only searched the text of web-pages; now search engines are searching websites’ meta tags are well. The more frequently a term appears in a website’s meta tag the more likely a search engine will generate a results page that includes the website and the more likely the website will placed higher on the list. Learn more about the issues regarding searching the meta tags of web-pages [click here]. Keywords Advertising Keyword advertising allows companies to deliver advertisements based on user keyword searches. When consumers type in the purchased keywords from the purchased category the company’s advertisement(s) will appear. To learn more about the issues regarding Keyword Advertising [click here].
Portal Registration Portal Registration is the process by which businesses register their websites through internet portals or directories. Portals are websites designed to be used as consumer’s Internet home page. To learn more about the issues regarding Portal Registration [click here].
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