The Internet was first created as a military communication system in the 1960’s during the Cold War.  Today, through  rapid technological  advancement and increaed access, the Internet has become an international medium for commerce and information.

Nevertheless, whether it was the invention of the printing press, telephone, radio, or television, advertisers have been able to make use of each new medium to deliver information about their products and services to consumers.  Like the aforementioned mediums of communication, it did not take long for businesses to realize that the Internet was yet another medium that could expose their goods and services to potential customers around the world.

Because websites are often the primary economic livelihood for individuals and businesses, the ease with which a website can be viewed by a consumer, or have the consumer associate the business with its product or service, is critical.  While there has been an exponential growth of the Internet, with such a boom, however, comes corresponding novel intellectual property issues, the contours of which have yet to be defined.  Although applications of trademark law to Internet issues have been successful in several instances, the use of these laws in the pop-up advertisment or gripesite context have not been definitevely addressed.   The purpose of this website is to explore these hot issues  by acquainting the reader with a working knowledge of the legal issues surrounding the application of trademark law to pop-up advertisements and gripesites.