JOMC 170.001
Summer II 2006


Book Summaries/Reviews (PDF format):

• Bryan Anna: A Big Life in Advertising
• Emily Barringer: Hey Whipple, Squeeze This
• Tyler Brown: The Fall of Advertising and the Rise of PR
• Mike Cusumano: Ads, Fads, and Consumer Culture
• Anthony Deloso: Life After the 30-Second Spot
• Ty Gwennap: And Now a Few Words From Me
• Zack Harrison: AdCult
• Sarah Perry: Ogilvy on Advertising
• Jake Shelton: Confessions of an Advertising Man
• Megan Singletary: The Art of Writing Advertising
• Paul Viverette: The End of Advertising As We Know It
• Ryan White: Truth, Lies and Advertising

Tuesday, July 25

• Careers 16careers.ppt
  
• Outdoor Exercise (Homework 3) due
  

Monday, July 24

• The Power of New Ideas 15NewIdeas.ppt
  
• Homework 4 is due (2 copies)
  
• Homework4.pdf
  
• MediaMathReview.pdf
  

Friday, July 21

• Advertising Research 14Research.ppt
  

Thursday, July 20

• Media Analysis (continued - you'll need your calculator)
  

Wednesday, July 19

• Media Analysis (continued - you'll need your calculator)
  

Tuesday, July 18

• Media Analysis 13MediaAnalysis.ppt
  
• BDI/CDI 13BDI_CDI.ppt
  
• You will need a calculator in class today.
• Book Summary/Review due by the beginning of class (email electronic copy to me at joe.bob.hester@unc.edu).
  

Monday, July 17

• Homework 3
• Assignment Homework3.pdf
  
• Creative Brief CreativeBriefCoke.pdf
  
• Creating Award Winning Outdoor Creative_book.pdf
  
• Media Planning 12mediaplan.ppt
  

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Past Assignments:

Thursday, June 22

• Syllabus syllabus170summer06.pdf
  
• PowerPoint 00Intro.ppt
  

Friday, June 23

• Glossary glossary170part01.pdf
  
• PowerPoint 01Marketing.ppt
  
• Fact Pack (read 1-23) FactPack06.pdf
  
• Book List BookList.pdf
  

Monday, June 26

• PowerPoint 02Agencies.ppt
  
• Fact Pack (read 40-53) FactPack06.pdf
  

Tuesday, June 27

• PowerPoint #1 03creativeRevolution.ppt
  
• PowerPoint #2 04ModernMktAdv.ppt
  

Wednesday, June 28

• PowerPoint #1 05Agencies.ppt
  

Thursday, June 29

• EXAM 1

Friday, June 30

• Out-of-Class assignment

Monday, July 3

• PowerPoint #1 06AdvAndSociety.ppt
  
• PowerPoint #2 07GreyGoose.ppt
  

Wednesday, July 12

• Creativity (cont.)
• Homework Assignment #2 due
  

Tuesday, July 11

• Creativity 11Creativity.ppt
  

Monday, July 10

• Marketing & The Planning Process 10MktPlanning.ppt
  
• Homework Assignment #2 (due Wed., July 12) Homework2.doc
  

Friday, July 7

• Marketing Services 09MktServices.ppt
  

Thursday, July 6

• Continue Media Overview

Wednesday, July 5

• Fact Pack (read 24-39) FactPack06.pdf
  
• Media Overview PowerPoint 08Media.ppt
  

Tuesday, July 4 - Holiday