| TOPIC: |
ASSIGNMENT(S) |
DOWNLOAD(S) |
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| Tuesday, Dec. 4 |
Careers / The Future |
YPA project due |
careers.ppt jobs.ppt |
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| IMPORTANT
DATE: |
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| Thursday, Dec. 13 |
EXAM 3 |
12 noon
- 2 p.m. in Carroll Hall room 33 |
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| PREVIOUS
DATES: |
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| Tuesday, Aug. 21 |
Introduction to the course |
Read
Syllabus |
00Intro.ppt |
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| Thursday, Aug. 23 & Tuesday,
Aug. 28 |
Marketing 101 |
Read Gemmy
Allen's "Introduction to Marketing" (Chapter 1) |
01MKT101.ppt |
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| Thursday, Aug. 30 |
Advertising & Communication |
Read Bill
Arens' first chapter from Contemporary
Advertising: "What
is Advertising Today?" |
02ADVcomm.ppt |
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| Tuesday, Sept. 4 & Thursday,
Sept. 6 |
Brands & Branding |
Read What is a Brand? and What Makes Brands Great? |
03Brands.ppt |
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| Tuesday, Sept. 11 &
Thursday,
September 13 |
Marketing Organization/Planning |
Read
AdAge.com for quiz on 9/11 (see links below) |
04MKT_Planning.ppt |
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| Tuesday, Sept. 18 |
How Advertising Works |
(see links below) |
05HowAdvWorks.ppt |
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| Thursday, Sept. 20 | How Adverting Works (continued) |
If there is
a quiz, it would be over these
readings. |
Sample Exam |
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| Tuesday, Sept. 25 |
EXAM
1 |
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| Thursday, Sept. 27 |
Guest Speaker: Laura Anderson,
Creative Recruiter of Miami Ad School |
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| Tuesday, Oct. 2 |
Advertising Agencies |
Read pp.
1-18 of AdAge's Agency Report |
06AdAgencies.ppt |
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| Thursday, Oct. 4 |
Advertising: Constitutional
Protection & Administrative Regulation Guest Lecture: Josh Godwin |
Read Bill
Arens' chapter from Contemporary
Advertising: The Economic, Social, and Regulatory Aspects of Advertising |
07AdvLaw.ppt |
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| Tuesday, Oct. 9 |
Advertising Agencies (cont.) |
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| Thursday, Oct. 11 |
Newspaper Advertising |
Read a glossary of newspaper and related media
terms |
New York Times Advertising
Rates: General Information
News & Observer 2007 Retail
Advertising Rates
|
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| Tuesday, Oct. 16 |
Newspaper Advertising (cont.) |
Newspaper
Rates Homework due (2 copies) |
The
Source: Newspaper by the Numbers (NAA) |
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| Thursday, Oct. 18 |
FALL BREAK!!! |
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| Tuesday, Oct. 23 | Magazine Advertising |
Magazine
Exercise Homework due (2 copies) |
Magazine
Handbook 2007/08 |
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| Thursday, Oct. 25 |
Radio |
10Radio.ppt Arbitron's Radio Today |
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| Tuesday, Oct. 30 |
Television |
11TV.ppt Glossary of Television |
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| Thursday, Nov. 1 |
Digital Media |
12Digital.ppt |
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| Tuesday, Nov. 6 |
Media Planning Case Studies:
Guest Speakers from Starcom |
Presentation
(PDF) |
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| Thursday, Nov. 8 |
EXAM
2 |
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| Tuesday, Nov. 13 |
Creativity in Advertising |
Read YPA case study |
13Creative.ppt |
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| Thursday, Nov. 15 |
Creative Ad Ideas |
14CreativeAdIdeas.ppt |
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| Tuesday, Nov. 20 |
Guest Lecture |
PrinciplesSTP.ppt |
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| Tuesday, Nov. 27 |
Research |
15Research.ppt |
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| Thursday, Nov. 29 |
Portfolio |
specbook.pdf cmyk.ppt (BIG: 23.5 MB) |
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