The
Alfred D. Chandler Lecture
in Southern Business History
Lee Craig, Department of Economics,
North Carolina State University
"Of Papers and Politics: Josephus Daniels and the Raleigh News
and Observer"
Thurs., April 6; 4:00 pm -- Please note unusual time
569 Hamilton Hall
UNC Campus
Free and open to the public.
Visitor Parking information here: http://www.unc.edu/visitors/parking.html
Josephus Daniels (1862-1948) – newspaper editor, publisher,
and owner; as well as diplomat and secretary of the U.S. Navy during
World War I – was among the early regional newspaper entrepreneurs
to sever the explicit financial ties between local political machines
and newspaper publishing. Prior to Daniels, although big-city newspapers
had been able to generate sufficient revenues from circulation
and advertising to remain financially independent from political
parties, provincial papers relied on political patronage to survive.
Daniels himself held the North Carolina state-printing contract
between 1887 and 1895. However, after acquiring his flagship property,
the Raleigh News and Observer, in 1894 he began packaging (reasonably
unbiased) news coverage with an openly partisan editorial page.
This increased circulation and subscription revenues substantially.
Subsequently, rural free delivery expanded the subscription base
by lowering the marginal cost of distribution. In addition, with
the rise of name-brand consumer goods, newspapers increased their
advertising revenues. The result was the rise of the modern newspaper
business based on largely family-owned, regional and local papers,
of which the Daniels family and the News and Observer were examples,
and which survived until the corporate consolidations of recent
decades.
Dr. Lee A. Craig is Alumni Distinguished Professor of economics
at North Carolina State University. He received B.S. and M.A. degrees
from Ball State University and an M.A. and Ph.D. from Indiana University.
Since coming to N.C. State in 1989, he has taught undergraduate
and graduate courses in microeconomics and economic and business
history. Professor Craig has published more than 60 books, scholarly
articles, chapters, and reviews on these and related topics. His
recent research has focused on the history of the newspaper business,
public-sector finance, and the history of nutrition and health.
In addition to his appointment at N.C. State, Professor Craig has
been a research fellow and research economist at the National Bureau
of Economic Research in Cambridge, Massachusetts (1991-2004). He
is a trustee of both the Economic History Association and the Cliometric
Society. He is also a former fellow of the Center for Demographic
Studies at Duke University (1991-94) and the Seminar für Wirtschaftsgeschichte,
Universität München, Germany (1996). Professor Craig
has been a visiting professor of economics at Duke University,
and he has lectured and given seminars at universities and colleges
around the world. In addition, Professor Craig is a former winner
of the Allan Nevins Prize (1989). He is also a former winner of
an N.C. State Outstanding Teacher Award (2001) and has been the
N.C. State College of Management’s nominee for the University
of North Carolina Board of Governors’ Teaching Award (2003-2004).
He is a member of the North Carolina Academy of Outstanding Teachers.
|