Coordination Games
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In this payoff matrix for a coordination game, Cyber-Vitamins, a health food store and Robusto, a gym, are each indifferent between locating in Mall A or Mall B. However, positive network externalities are realized if they locate in the same mall because they draw from the same customer base, and their customers will, on average, experience lower transaction costs if the two firms locate in the same mall. Each gains an extra $100,000 per year if they locate in the same mall.
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Author: Ralph Byrns |
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Economics
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