Chapter Seven. 153

Theory of the Firm.. 153

 

The Need For a Written Agreement Between Partners. 154

The Role of Profits. 154

Irrational Firm Behavior and Contingency Fee Audits. 155

Limited Liability and the IRS. 155

The Appropriate Definition of an Industry. 156

Socialism and Giant Corporations. 156

Differentiating Accounting and Economic Profits. 156

Economic Profits and Accounting Losses. 157

 

Chapter Seven

Theory of the Firm


The Need For a Written Agreement Between Partners

R. J. Pullen, Mt. Wachusett Community College

To teach the hazards of being in a partnership and the need for a written agreement, I ask the students to join in groups of four to form a partnership. Each partner is given a written description of him/herself. Part of the description is in italics, and that part is known only to the partner receiving it. The description not italicized is shared with the group. Each partnership is formed for the sole purpose of manufacturing and selling skis. The groups have one class period to reach a written agreement and hand it in. Below are the descriptions I provide, along with a list of items normally included in a partnership agreement:

 

            Partner No. 1: You are a medical doctor with extensive assets including cash up to $100,000. You do not want to be a general partner and do not need to be involved in the day‑to‑day affairs of the partnership. You desire no less than a 25 percent share of all profits.

 

            Partner No. 2: You are a salesperson experienced in ski equipment sales. You have very little in the way of outside assets and can afford to invest only $10,000. You must be able to draw $600 a month. You have been involved in partnerships before and want everything in writing.

 

            Partner No. 3: You graduated from Confederation College with a degree in accounting. You are an avid skier and have an outgoing personality that could easily be tapped to make you an outstanding salesperson. You have no money to invest, but want to be a general partner. You will accept junior status with a small share in the profits. Your primary goal is to become bookkeeper of this firm and embezzle enough money to hit the slopes in Switzerland. You do not want any audits in the articles of partnership.

 

            Partner No. 4: You are an expert in laminating and metal working with Master Journeymen classifications. You have $100,000 in assets, all of which are easily turned into cash. You have a desire to be a senior partner and will accept no less than a 20 percent share of the profits for any investment you make.

The Role of Profits

William Nelson, Indiana University Northwest

The following can be used to illustrate the role of profits in signaling where resources ought to be allocated and the ingenuity that profits bring forth. Citibank was interested in testing its automatic teller system. It offered a $5000 reward to any Cal Tech student who could find the best method of beating its "foolproof" encoding device. They received many solutions. Would they have received more if they'd allowed the winner to use it for one day. Why? It is also noted that Berkeley students use similar devices to avoid paying BART (Bay Area Rapid Transit). The point is financial reward (profits) brings forth "the best" in human ingenuity.

Irrational Firm Behavior and Contingency Fee Audits

Eric K. Steger, East Central University

I ask my students, "Do employees of some firms always act rationally?" I explain that I know of a firm that provides no‑risk contingency fee gas pipeline audits for oil and gas operators. I explain that this is simply a second opinion audit and works this way. If the auditors don't recover retroactive monies from gas previously sold to natural gas purchasers, there is no fee. However, if retroactive monies are recovered, the audit firm gets a payment only when the oil and gas operator receives the retroactive monies from the gas purchaser. I explain that the only expected marginal costs to the firm are transactions costs such as meeting with the auditors, answering questions, photocopying documents, etc. Since these are the only costs, why isn't the audit allowed?

 

            This question stimulates some good discussion. Typically answers are: (1) the employees are afraid of looking bad to management; (2) management is afraid of looking bad to stockholders and/or interest owners in the wells; (3) the audit firm may have a poor reputation; (4) the offer has not been clearly communicated; (5) the oil and gas operators are so wealthy that a few hundred thousand dollars is too trivial to worry about; (6) the expected marginal revenue is less than the expected marginal transactions costs incurred.

 

            This question helps students better understand profit maximizing behavior, transactions costs and why some employees may not always act in the firm's best interest.

Limited Liability and the IRS

Joseph. Phillips, Jr., Hudson Creighton University

In studying the principal legal forms of business enterprises (Sole Proprietorship, Partnership and Corporations) it is generally taught that corporations have the distinct advantage of providing limited liability to the owners. The stockholders risk only what they paid for stock purchased. Creditors can only sue the corporation as a distinct legal entity but not the owners on an individual basis.

 

            A pointed exception to this involves the IRS being granted authority by Congress to collect trust fund monies used by corporations in the course of business (withheld income and social security taxes) from certain corporate officers who were responsible for remitting the funds to the government.

 

            The existence of this statute in the IRS Code supersedes the normal shielding of liability of individuals in the corporate structure. The presentation of this fact alerts students to look beyond the generalities, be they in textbooks, newspapers or magazines. In the real world, there are exceptions to practically everything as opposed to the abundance of absolute truths.

The Appropriate Definition of an Industry

Michael Vaughan, Weber State College

Before students can understand the importance of market structure and the competitive process they must comprehend the basic microeconomic concept of an industry. To the economist, an industry is a group of firms producing similar or identical products. The critical point for students to understand is that the products are similar or identical from the perspective of the consumer. In other words, the consumer views the products as substitutes for each other. To emphasize this point, I ask students if all firms providing airline travel are members of the same industry. The inevitable response is "Yes". Students are then asked to name some firms in the airline industry. Eastern, Delta, TWA, American, and United are typically named. I then select a route, for example Salt Lake City to Denver, that is not serviced by one or more of these airlines. "If you wish to travel from Salt Lake to Denver, is Eastern Airlines an alternative?" "No!" "Is a ticket from Boston to New York a substitute for a ticket from L.A. to San Francisco?" "No!" The students quickly see that according to the economic definition of an industry, all the airline firms previously named are not members of the same industry. This exercise sensitizes students to the problem of industry definition, and it serves as an introduction to a discussion of geographic markets.

Socialism and Giant Corporations

Harry G. Shaffer, The University of Kansas

I first explain to my students that a socialist economy is one in which the means of production are owned by society at large and are operated under the guidance of some central planning authority, under the theory that the goals of socialism are not profits, but rather the broad interests of society, (as the planners conceive this interest to be). I then tell them that in order to get a picture of what a socialist economy would be like they could imagine a gigantic corporation that owns all the means of production (factories, mines, farm lands, banks, transportation facilities, retail outlets, etc.) and in which each citizen is theoretically an equal share‑holder. And just like a corporation with hundreds of thousands of stock holders must have a board of directors to run it, so must a socialist economy.

 

            This "board of directors" could be the government, a political party, a planning board, or even one single dictator. And this central authority could be democratically elected at periodic intervals, or it could perpetuate itself in office (as is the case in most large American corporations), thereby effectively depriving the "owners" of a decisive voice in the operation of their enterprise.

Differentiating Accounting and Economic Profits

Tom Hyclak, Lehigh University

Figure 22‑1 is very useful in explaining the difference between accounting and economic profits. The difference is the reference point: zero for accounting and M for economics, where M = minimum profit needed to cover the opportunity cost of the owners of the firm. The $M‑diem are added to labor and capital costs when drawing the total cost curves.

Figure 22‑1

Economic Profits and Accounting Losses

Ralph T. Byrns

In distinguishing between accounting and economic profits, stress that economic profits are better guides to decision making. Examples are fairly easy where accounting profits are realized simultaneously with economic losses so that a firm will shut its doors in the long run. A nice twist is to discuss a case where economic profits are realized in spite of an absence of accounting profits (e.g., when a proprietor systematically cheats on the firm's income tax statements, when accelerated depreciation allowances eliminate a firm's tax liabilities, or when a profitable firm absorbs a firm that has experienced losses.)

Notes: