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The undergraduate
Sport Administration program provides students with course work specific to sport
related business and prepares students to work in high-level competitive sport
settings. Graduates may secure jobs in corporate positions within professional
sport organizations, intercollegiate athletics programs, and grassroots and
youth sport organizations. Topics covered within the curriculum include sport
marketing, economics, finance, sponsorship, licensing, law, sports information,
facility management, media and community relations, and other important
components of the sport industry.
Career Options
Careers in Sport Administration include employment in professional sport,
intercollegiate and high school athletics, Olympic sport, park/recreation,
youth, and grassroots sports programs, and many positions in the corporate sport
industry. Careers in professional sport include front office positions in
marketing, accounting, finance, operations, public relations, event development
and sales with Major League sport organizations (NFL, MLB, NBA, WNBA, MLS, etc.)
as well as their Minor League affiliates. Intercollegiate High School Athletic
employment may include administrative positions such as Athletics Director,
leadership positions in marketing, operations, compliance, sports information,
financial development, academic support, and the ticket office, and also include
positions in conference offices (ACC, Big East, Big Sky, etc) or national
governing bodies (NCAA, NAIA, NCHSAA). Olympic sport employment may include
opportunities with the USOC, as well as each sport’s governing body (US Ski
team, US Baseball, etc.). Park/Recreation, youth, and grassroots level
employment may include positions in management, sales, marketing, public
relations, or media relations for community sport organizations (YMCA, AAU,
CASL). Corporate Industry employment include jobs in agency representation
(Octagon, IMG), licensing (CLC), multi-media (ESPN, MSG), sport manufacturing
(Nike, Rawlings, Titleist, etc), management, sales or marketing positions in
retail sporting goods (Dick’s, Fleet Feet), and administrative positions with
sport facilities such as golf courses (Pinehurst, Pebble Beach), ski resorts
(Aspen, Squaw Valley), arenas (RBC Center, Charlotte Arena), and convention
centers.
Undergraduate Track in Sport
Administration (30 credits):
General College: All General College perspective
requirements apply. Students are required to take BIOL 101 and 101L
College of Arts and Sciences: All College of Arts and
Sciences perspective requirements apply.
Students
must complete the following four Exercise and Sport Science Core Courses:
EXSS 101
Foundations of EXSS
EXSS
175
Human Anatomy
EXSS
273
Research in Exercise and Sport Science
EXSS
276
Human Physiology
Course
Descriptions
Students must take one
additional sport science course from the following:
EXSS
181
Sport Psychology
EXSS 376
Physiological Basis of Human Performance
EXSS
380
Neuromuscular Control and Learning
EXSS
385
Biomechanics of Sport
Course
Descriptions
Students must complete the following sport
administration courses:
EXSS
188
Emergency Care of Injuries
EXSS 221
Administration of Athletics
EXSS 322
Fundamentals of Sport Marketing
EXSS 324
Finance and Economics of Sport
EXSS 326
Sports Law
Course
Descriptions
Suggested
sequencing of Sport Administration courses:
EXSS 101, EXSS
175, EXSS 276, additional science core course, EXSS 188, EXSS 221 at any time during sophomore and junior year or in summer
school
EXSS 273 and EXSS 324 – fall of
senior year
EXSS 322 and EXSS 326 – spring of
senior year
Course
Descriptions
Dependent
upon your career aspirations, you are encouraged to supplement the major with
enhancement electives. A maximum of
40 hours in EXSS courses may be applied toward the A.B. degree.
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