Licklider had a strong feeling that the computer's strength was as a communications device, rather than an arithmetic aid. He and Robert Taylor thought of ways to make computers more efficient by connecting them in networks. In 1968, Licklider and Taylor published a paper suggesting that computers could serve as communication devices. They pushed for an experimental network, one that would create new communities of scientists separated by geography but united by technology (Kantrowitz and Rogers, 1994). 

As cyber Santa, Malamud separated each morning children's requests from adults' and placed each piece of mail in categories--like a Porsche file, a train file, a thesis trouble file (for anguished graduate students). His Santa could be reached at santa@north.pole.org or elves@north.pole.org. According to Malamud, the expanding reach of cyberspace was evident in the number of children with their own Internet addresses--although most of them were using a parent's account, a lot of them had their own account. 

Malamud has done several innovative things relating to the Internet; from authoring books to creating the Internet 1996 World Exposition. He is the founder of Internet Multicasting Service. Other projects he has been involved with include First Virtual Banking, Internet Talk Radio, Internet Town Hall, and Geek of the Week. His ability to operate as a nonprofit organization is interesting and a testament to his ability to get people excited about the future of the World Wide Web.