Prof. Sweeney teaches principles of advertising, advertising copy and communication, and sports marketing and advertising. He has won several university-wide teaching awards. He won a Salgo award in 1987 and was chosen one of the favorite teachers by the 1989 and 1996 senior classes. He won the UNC-CH undergraduate teaching award in 1995.
       He first came to Carolina in 1981 as a visiting lecturer and received his master's degree in education from the University of North Carolina at Chapel Hill in 1986.
       Previously, Prof. Sweeney was associate creative director at Foote, Cone & Belding Advertising in Chicago. In his professional career, he has produced advertising for Pizza Hut, Sears,Kraft, Armour-Dial, L'Eggs, and other brands.