|
Scott J. Parker, Former Director of the Institute, penned a short article on outdoor drama and the role the Institute plays in fostering this national phenomenon. Click here to read this article.
Below is a detailed explanation of what types of services and activities occupy the Institute throughout the year. Feel free to scroll down or use the handy links to jump to a section of interest.
Established in 1963, The Institute of Outdoor Drama
is a public service agency in the College
of Arts and Sciences of The University
of North Carolina in Chapel Hill. It is the only organization
in the U.S. providing national leadership in fostering artistic and
managerial excellence and expansion of the outdoor drama movement
through training, research and advisory programs. The Institute serves as
a national clearinghouse for more than 103 constituent theatre companies
across the nation.
Ooutdoor historical dramas
are original plays, often with music and dance, based on significant
events and performed in amphitheatres located where the events
actually occurred. Born in North Carolina, uniquely American and
epic in scope, historical dramas focus on the people who shaped the heritage
of the country, preserving and bearing witness to the great things
we've accomplished as a nation. Outdoor dramas are part of the
travel and tourism industry, designed to attract families on vacation.
Outdoor religious dramas are faith-based plays that dramatize significant events in major world religions. The Institute of Outdoor Drama member theatres include passion plays portraying the life of Christ and Mormon Pageants chronicling the founding and early history of the Church of Jesus Christ of Latter-day Saints.
Musical theatre is a production collaboration of dialogue, the musical score and lyrics, and the choreography. Each element contributes to the sum of the whole of the artistic performance. Song and dance from a Broadway-style musical can achieve a life of its own and stay with the audience long after leaving the amphitheater.
Outdoor Shakespeare festivals
produce full-length Shakespearean plays, often in rotating repertory
with the works of modern and other classical playwrights.
The University
of North Carolina at Chapel Hill has been the nation's definitive
center for information on writing and producing modern American Epic
Drama. Since assisting in the 1927 production of the nation's first
outdoor historical drama, Paul
Green's famed history play, The
Lost Colony at Manteo, North Carolina.
The Institute gathers information
related to outdoor drama writing, management, and production
and distributes that information to production companies, planners,
the news media and artists in the field. It works with writers,
lawyers, directors, architects, managers, promoters, performers
and designers, and experts in marketing and travel.
Research by the Institute indicates that the outdoor
drama field, consisting of 37 historical dramas, 9 religious dramas, 5 musical theatre, and 56
Shakespeare festivals, employs approximately 5,000 people
and has an annual economic impact on the U.S. travel and tourism industry
of approximately $500 million.
The Institute is governed by
an administrative board composed of distinguished faculty from
the College of Arts and Sciences and leaders throughout The University
of North Carolina at Chapel Hill. In addition, an advisory council
of American theatre professionals, who are valued consultants,
assists in research and planning.
The activities of the Institute
are focused on fulfilling the mission of The University of North
Carolina at Chapel Hill as an educational, public service, and
research institution, and include the items listed below.
The Institute offers a professional consulting and advisory
service for theatres, government agencies, groups and individuals
to assist in every phase of planning and producing outdoor drama.
It frequently provides both on-the-spot and long-term assistance
on a wide variety of subjects. In addition, experienced professionals
from across the country, including playwrights, architects, managers,
directors, and designers are made available to assist with such
areas as:
- Short and Long-Term Strategic Planning
- Script Evaluations
- Board Retreats
- Marketing/Promotion
- Production and Management Reviews
- Facility Design and Renovations
Each year the Institute generates and assists in the
writing of numerous feature stories for national magazines and newspapers,
and produces the Directory of Outdoor
Drama in America.
Every effort is made to develop public relations programs beneficial
to the outdoor drama field. Articles which have been facilitated
by the Institute have appeared in such publications as:
- American Theatre
- Americana
- Back Stage
- Better Homes and Gardens
- Bus Tour Magazine
- Camping Journal
- Chicago Tribune
- Destinations
- Family Motor Coaching
- Group Travel Leader
- Los Angeles Times
- Mid Atlantic Country
- Midwest Living
- National Geographic
|
- The New York Times
- Reader's Digest
- Roads to Adventure
- RV Times
- Southern Living
- Summer Vacations Tours
- Travel and Leisure
- US News and World Report
- USA Today
- USAir In-Flight Magazine
- Variety
- Washington Post
- Wall Street Journal
- United Airlines In-Flight Magazine
|
The Institute produces reference bulletins,
directories, and technical documents designed to keep professionals
and the media informed. These include:
DEVELOPMENT OF NEW DRAMAS
At any given time, the Institute is working with 15-20
communities across the country which are in various stages of developing
new outdoor historical dramas, Shakespeare Festivals and religious
dramas. For almost 45 years, the Institute has provided guidance to
individuals and groups proposing the production of these new plays,
conducting feasibility and planning studies and offering start-up
and long-term assistance including:
- Strategic Planning
- Identifying and Developing Appropriate Storylines
- Building Community Support
- Fundraising and Marketing Plans
- Attendance Projections
- Preparation of Capital and Operating Budgets
- Personnel Searches for Playwrights, Composers, Managers and Directors
- Amphitheatre Site Selection and Design
NATIONAL CONFERENCE
The Institute organizes an annual conference, bringing
together professional managers, directors, playwrights, promoters,
designers, and composers, as well as representatives from communities
planning new outdoor dramas. Workshops, tours, and open discussions
on topics relating to the writing, producing, and management of outdoor
drama in America are featured during the annual conference. Previous conference sites include:
- Bardstown, KY
- Branson, MO
- Canyon, TX
- Chapel Hill, NC
- Cherokee, NC
- Chillicothe, OH
- El Paso, TX
- Eureka Springs, AR
- Fairborn, OH
- Lincoln City, IN
- Manteo, NC
- Prestonsburg, KY
- Beckley, WV
- Hemet, CA
- New Philadelphia, OH
AUDITIONS
The Institute sponsors annual auditions in Chapel Hill, NC,
for performers and technicians seeking employment in outdoor drama.
Typically, 150-200 auditionees from 70 or more colleges and universities
in 22 states vie for jobs offered by 10-15 theatres
from around the country.
PERSONNEL SEARCHES
The Institute maintains personnel files on experienced professionals
available for work and assists companies and developing dramas
in locating personnel. Categories include:
- Playwrights
- Directors
- Managers
- Composers
- Choreographers
- Marketing Directors
- Designers
The most extensive archival collection in the world on outdoor
drama is maintained by the Institute. The archives are often used
by members of the profession, scholars, students, and media representatives
for research and information. Materials in the collection include:
- Play Scripts and Music
- Souvenir Programs, Production Photographs, Color Slides
- Marketing Samples, Video Tapes
- Architectural Amphitheatre Plans and Photos
- Financial Information, Budgets and Annual Reports
- Organizational Charters, Bylaws, and Contractual Agreements
- Theses, Dissertations, Broadcast and Print Media Coverage
To assist theatres in planning and evaluation, the Institute
conducts and publishes the results of research and nationwide
surveys on attendance, management and production of outdoor drama,
including:
- Audience Demographic Surveys
- Economic Impact
- Ticket Prices
- Attendance
To facilitate the exchange of information and materials among
theatre companies, professional service organizations, unions
and guilds, the Institute maintains memberships or is in contact
with the following national organizations:
ADMINISTRATIVE BOARD OF DIRECTORS AT UNC-CHAPEL HILL
- William L. Andrews, Senior Associate Dean, College of Arts and Sciences
- Laurence G. Avery, Professor, Department of English
- V. William Balthrop, Professor, Department of Communications
Studies
- Thad Beyle, Pearsall Professor, Department of Political Science
- Marjorie L. Crowell, Assistant Provost for International Programs
- Raymond E. Dooley, Professor, Department of Dramatic
Art
- William R. Ferris, Williamson Professor, Department of History;
Associate Director, Center for the Study of the American South
- Joy S. Kasson, Bowman and Gordon Gray Professor, Department
of English; Chair, Department of American Studies
- Jock G. Lauterer, Lecturer, School of Journalism; Director,
Carolina Community Media Project
- Norman H. Loewenthal, Director, Friday Center for Continuing
Education
- James L. Peacock, Kenan Professor, Department of Anthropology;
Director, Center for International Studies
- Rob Franklin Fox , Director/Chairman, Institute of Outdoor Drama
ADVISORY COUNCIL
- Fred Adams, Founder/Executive Producer Emeritus, Utah Shakespearean Festival, Cedar City, UT
- F.G. Awalt, Director of Management Development (retired), IBM
Corporation, Chapel Hill, NC
- Sherry Eaker, Editor, Back Stage, New York, NY
- William C. Friday, President Emeritus, The University of North Carolina
System, Chapel Hill, NC
- Andy Griffith, Actor, Manteo, NC
- Michael Learned, Actress, Beverly Hills, CA
- Romulus Linney, Playwright, New York, NY
- William Ivey Long , Costume Designer, New York, NY
- Christian Moe, Professor Emeritus, Southern Illinois University,
Carbondale, IL
- Scott J. Parker, Director Emeritus, Institute of Outdoor Drama, Chapel Hill, NC
- Mark R. Sumner, Director Emeritus, Institute of Outdoor Drama,
Chapel Hill, NC
- Jim Volz, Professor, California State University at Fullerton,
Fullerton, CA
- Marion Waggoner, Producer/Artistic Director, Tecumseh!,
Chillicothe, OH
The Institute and North Carolina
On April 5, 1995, the Institute of Outdoor Drama was
awarded the North Carolina Governor's Business Award in the Arts and
Humanities by Governor James B. Hunt, Jr. The award is given to those
organizations and companies which find "new and innovative ways
to enhance our cultural climate and make North Carolina a better place
to live for everyone."
The Institute has written and contributed
to many articles for state newspapers and magazines, including the
- The News & Observer (Raleigh)
- The Charlotte Observer
- The Greensboro News & Record
- Our State magazine, and others
Feasibility studies are continuously
requested of the Institute. The IOD is currently working
with several communities within the state in determining the best
approach to mounting a new outdoor drama.
In its ongoing research, the
Institute devotes a great deal of its time to North Carolina-centered
studies, including Attendance Surveys, Economic Impact
of North Carolina Outdoor Dramas, Government Aid to North Carolina Outdoor Dramas
and others.
On the UNC-Chapel Hill campus, the Institute hosts in March
the only national outdoor drama auditions in the country
to facilitate summer theatre employment. In 2008, more than
175 auditionees from across the country registered to audition with
10 drama companies.
Applicants from 73 colleges (18 Colleges in North Carolina) and 22 states
were represented.
In 1990, the Institute created the annual Mark R.
Sumner Award, which recognizes distinguished service in the field
of U.S. Outdoor Drama. This award is presented at the National Conference
on Outdoor Drama, held each year in October.
Past Winners:
- 2007 - Anne "Si" Arnold, Costumer, Stephen Foster-The Musical
- 2006 - Mark Hofflund, Managing Director Idaho Shakespeare Festival
- 2005 - Barbara Polly, Producer, Trail of the Lonesome Pine
- 2004 - Dennis Anderson, Artistic Director Ramona and San JacintoValley Shakespeare Festival
- 2003 - Larry D. Gustke, Assoc. Professor, NC State University
- 2002 - Fred Alley, Artistic Director/Founder, American Folklore Theatre
- 2001 - Tina Packer, Artistic Director/Founder, Shakespeare & Company
- 2000 - Marion N. Waggoner, Producer/Artistic Director, Tecumseh!
- 1999 - William M. Hardy, Director, Unto These Hills
- 1998 - Fred C. Adams, Founder, Utah Shakespearean Festival
- 1997 - W. L. "Rusty" Mundell, Founder, Tecumseh!
- 1996 - David W. Weiss, Director and Designer of 15 outdoor dramas
- 1995 - William W. Patton, Executive Director, Oregon Shakespeare Festival
- 1994 - Josef Meier, Founder, The Black Hills Passion Play
- 1993 - Kermit Hunter, Playwright of 43 outdoor dramas
- 1992 - Raymond Railard, General Manager, TEXAS
- 1991 - Bert Ballard, General Manager, The Stephen Foster Story
Back to the top
|
 |