Producing a Publication
Because projects often require weeks of preparation, Publications Services encourages clients to include us in early discussions of the project. Publications Services will schedule an initial meeting, where the client outlines budget, needs, audiences, and goals. A graphic designer from Design Services may be present at the first meeting. Editors and designers may ask questions such as:
Other issues that may influence a project are its priority, origin, size, writing, or resources involved in production. After the initial meeting, editors and designers will work with the client to produce the project in the most efficient way.
Once a job is taken, Publications Services will work with Design Services to make sure:
In a second meeting, the client and a designer will decide the publication's size, number of pages, format, photographs, illustrations, type, paper stock, color, and ink. This is all done with the intention of making the publication the best it can be, yet stay within budget.
Publications Services and Design Services will set up a final production schedule after considering your deadline, the amount of writing and editing needed, and the time required for graphic design. Your publication is a priority for us, so please make it a priority for your office.
Design Services will write specifications with your budget in mind and communicate those budget needs to printers. Design Services seeks bids from several printers in an effort to get the best quality for the lowest price. The bidding process usually takes a few days.
Design Services will assign a job number to your publication.
The next step is producing a manuscript. Your main responsibility is to make sure your text is accurate in spelling and the information it contains. Taking a little extra time to check your copy at this stage will save money and time later. Then, send the information to us via e-mail, FTP, or on a CD. It will be edited and checked for consistent style, grammar, and completeness.
Some style elements are unique to our campus, like the use of the official name, the University of North Carolina at Chapel Hill. Keeping in mind the purpose of your publication, we will refer to sources such as the University of Chicago's Manual of Style, the Associated Press Stylebook, and reliable Webster's Dictionary.
The proof allows you to see how the final piece will be designed. When your copy is ready, we will produce a "first page proof," which will look like the final piece. Our editor will read the page proof, and you will receive a copy of it to review as well.
Remember that each change at this stage caused by your request or error will cost you money.
A second proof will give you one more chance to make minimal changes that refine and finalize the project.
Going from final layout to a printed publication takes a little time. Within a few days, the printer will give you a final proof, called a blueline. This proof will be folded just like the final product, so you also can check the page sequence. Also check for:
Making changes at the blueline stage is expensive, and will delay delivery. It is best to make changes at the earliest stage possible.
Next, your job is printed. After the ink dries and your job is bound and trimmed, it is delivered.
Depending on the size and complexity of your job, the printer may be busy for anywhere from just a few days to several weeks. Whatever the case, we will keep you informed of its progress.
Think about where you will use your publications and the best storage place for them. After you request delivery of a specific amount to a specific location, we will have them delivered to you.
Most printers follow
the 10 percent rule, meaning that use of paper may cause a delivery
of 10 percent more or 10 percent less than the original order.
So, if you need an exact amount, please let us know!
After delivery, tell us what you think about the publication. We need
to hear the good and the bad. That's one way for us to keep improving.