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Business

BUSI 050 [006E]: Behind the Scenes: The World Through Marketing Eyes
GC Social Science
Gary Armstrong
Marketing is all around us, yet few of us think very deeply about what goes on behind the scenes in marketing. In this seminar, we'll explore our everyday world through a marketer's eyes. Our goal will be to achieve a real and practical understanding of the basics of marketing, both as a management tool and as a force in our society. We'll start with the basics. What is marketing? What role does it play in modern organizations, both for-profit and not-for-profit? How do marketing managers think? What makes for a good marketing strategy and what tactical tools bring such a strategy to life? How does marketing benefit consumers. How does it harm them? Then, we'll apply these basics to dig deeply into the marketing activities of familiar companies and important marketing issues. We'll examine and
develop behind-the-scenes stories that reveal the drama of modern marketing. Beyond the text and other reading assignments, students will adopt specific companies and marketing issues that interest them, research these companies and issues in depth, and develop their own marketing stories to share with the class.

BUSI 051 [006E]: Honesty and Deceit in Corporate Financial Reporting: Lessons from the Era of Enron
Communication Intensive (CI)  
Edward Blocher
Corporate financial reporting is the key means that companies have to communicate to their investors, regulators, and the general public who rely on the integrity and objectivity of these reports.  Take a company you are interested in - Wal-Mart, or GM, or any company – how would you interpret the information and evaluate the trustworthiness of the report?  Most annual report are several pages long, 50 or more pages in come cases, so that answering these questions can be quite challenging.  Recent financial frauds such as those at Enron or WorldCom have made it much more important that the public be fully informed and able to read these reports.  
            In this course, we will develop the skills needed to examine and understand company financial reports.  We do not study how to prepare financial reports, which the topic of other accounting courses; our goal is to understand the critical elements of these reports, with a particular focus on identifying the potential for misleading and fraudulent information.