School of Journalism and Mass Communication
SUSAN KING, Dean
Penelope Muse Abernathy (92), Knight Chair in Journalism and Digital Media Economics. Digital Media, Economics
Richard R. Cole (18) John Thomas Kerr Jr. Distinguished Professor. International Communication, Professional Journalism, Mass Communication and Society
Jean Folkerts (93) Media History
James Hefner, Professor of the Practice of Journalism. Electronic Journalism
Ferrel Guillory, Professor of the Practice of Journalism; Director, Program on Southern Politics and Media and Public Life. Politics and the Media
Anne M. Johnston (50) James H. Shumaker Term Professor. Media Effects, Women and Media, Political Communication
Thomas R. Linden (58) Glaxo Wellcome Distinguished Professor of Medical Journalism. Medical Journalism
Cathy Packer (37) W. Horace Carter Distinguished Professor. Media Law and Ethics
Daniel Riffe (91) Richard Cole Eminent Professor. Media Processes and Production
Laura Ruel (73) Hugh Morton Distinguished Professor Visual Communication
JoAnn Sciarrino, Knight Chair, Digital Advertising and Marketing
Dulcie Straughan (36) James Howard and Hallie McClean Parker Distinguished Professor. Public Relations
John Sweeney (46) Distinguished Professor in Sports Communication. Advertising, Sports Marketing
Charles A. Tuggle (59) Reese Felts Distinguished Professor. Electronic Journalism
Lucila Vargas (53) Julian W. Scheer Term Professor. International/Development Communication, Women and Media, Qualitative Methods
Jan Yopp (42) Dean, Summer School; Walter Spearman Professor. News-Editorial Journalism, Public Relations
Brian Southwell (47) Health Communication
Debashis Aikat (55) Media Technology
Andy Bechtel (77) News-Editorial Journalism, Media Ethics
Lois Boynton (61) Public Relations, Ethics
Napoleon Byars (78) Associate Dean for Undergraduate Studies. News-Editorial Journalism, Public Relations
Francesca Carpentier (80) Ph.D. Program Director. Broadcast Journalism
George W. Cloud (41) News-Editorial Journalism
Paul Cuadros (86) News Reporting
Patrick Davison (62) Visual Communication
Barbara Friedman (71) News-Editorial Journalism, Media History
Rhonda Gibson (63) Associate Dean for Graduate Studies. Print Journalism, Minorities and Media, Mass Communication Theory
Joe Bob Hester (64) Advertising
R. Michael Hoefges (70) Mass Communication Law, Advertising Law, Freedom of Information and Access Law, Privacy Issues
Heidi Hennink-Kaminski (82) Master's Program Director. Advertising, Social Marketing
Seth Noar (25) Interdisciplinary Health Communication
Sriram Kalyanaraman (66) New Media and Media Effects
Chris Roush (67), Senior Associate Dean and Walter E. Hussman Sr. Distinguished Scholar in Business Journalism; Business Journalism Director, Carolina Business News Initiative; News-Editorial Journalism; Business Reporting
Ryan Thornburg (87) News-Editorial Journalism
Janas Sinclair (74) Advertising
Clinical Associate Professor
Paul Jones, Director of ibiblio.org. Internet Issues and Applications (Digital Libraries, Electronic Publishing, Online News, Virtual Communities, Legal and Social Issues Relating to Networked Information and Access)
Spencer Barnes, Visual Communication
Queenie Byars (84) News-Editorial Journalism
Nori Comello (98) Strategic Communication, Identity, and Health
David Cupp (81) Broadcast Journalism
Victoria Ekstrand, Media Law and Ethics
Daniel Kriess (99) Political Communication, New Media
Trevy McDonald (88) Diversity
Dana McMahan (90), Advertising
Terence Oliver (96) Visual Communication
Chad Stevens (94), Visual Communication
Jock Lauterer, Senior Lecturer. Director, Carolina Community Media Project. Community Journalism, News-Editorial Journalism
Paul O'Connor, News-Editorial Journalism
John B. Adams
Richard J. Beckman
Thomas A. Bowers
Jane D. Brown
A. Richard Elam
Robert F. Lauterborn
James J. Mullen
The School of Journalism and Mass Communication offers programs leading to the master of arts in mass communication and the doctor of philosophy in mass communication.
Applications are available via the Web through gradschool.unc.edu. Completed forms are submitted to The Graduate School, whose admissions decisions are based largely on recommendations from the School of Journalism and Mass Communication. The minimum criteria for admission to a graduate program in journalism and mass communication are:
• A recognized undergraduate degree (or equivalent credential from a foreign university)
• A recognized master's degree or J.D., in addition, if applying for the Ph.D. program
• An undergraduate cumulative GPA of at least 3.0 (A = 4.0)
• The admissions committee has a preference for minimum scores on the Graduate Record Examination (GRE) of at least the 55th percentile on the verbal section, 50th percentile on the quantitative section, and 4.5 on the analytical writing section
• Three letters of recommendation
• A statement of career intent, indicating how the applicant intends to use graduate education in journalism and mass communication
• A current résumé
• A writing sample. For master's applicants, this could be an academic paper or magazine or newspaper article; for doctoral applicants, a chapter from their master's thesis or a copy of an academic paper.
• Ph.D. applicants must also include a separate statement that details a problem that they would like to solve during their time as a doctoral student. Applicants are not committed to researching this problem if accepted into the program, but the School of Journalism wants to know their research interests.
In addition, international applicants must submit Test of English as a Foreign Language (TOEFL) scores and the financial certificate as required by The Graduate School.
International applicants must also complete the International Student Data Form and Financial Certification Instructions/Worksheet (available in admission application) and must show proof of financial ability to pay for two years for the master's program and three years for the Ph.D. program. Applications will not be reviewed without these documents.
Applicants should be aware that the number of applications far exceeds the number of spaces available, and that many qualified applicants must be denied admission because of limited space in the program.
New students are admitted only for the fall semester. The application deadline is generally the second Tuesday in January for the following fall, but the definitive deadline is not determined until early summer, before the application system opens for the year.
Roy H. Park Fellowships are available to seven to eight new doctoral students and 10 to 11 incoming master's students each year. These fellowships provide handsome stipends, payment of tuition and fees, and health insurance for the student. The stipend for doctoral students each year is $20,500, and master's students receive a $14,000 annual stipend. Doctoral student funding is for three years, and master's student funding lasts for two years. Continuation of funding beyond the first year is dependent on satisfactory progress in the program. In return for this funding, doctoral and master's students must work as graduate assistants. These are 15-hour work weeks, and assignments vary according to the needs of the faculty and interest and skill levels of the students. The Roy H. Park Fellowships are available only to United States citizens. There is no special application for these fellowships. All U.S. citizens qualified for admission to the program are considered for Roy H. Park Fellowships. Fellowship finalists will be invited to participate in on-campus interviews in February or March.
Other financial assistance available for graduate students includes the Richard Cole Eminent Professor Graduate Fellowship, which provides the same level of funding with the same work requirement as the Roy H. Park Ph.D. Fellowships; the Peter DeWitt Pruden Jr. and Phyllis Harrill Stancill Pruden Fellowship, which provides the same level of funding with the same work requirement as the Roy H. Park Fellowships; and the Graduate Dean's Research Assistantship (work requirement of 15 hours per week), awarded each year to an incoming master's student with an interest in print journalism or public relations. The school also offers the William F. Clingman Award ($4,000–$8,000) for the study of ethics to continuing students and the $1,000 Tom Wicker Scholarship to continuing master's students interested in reporting careers. In addition, limited funds for dissertation or thesis research are available through the Minnie S. and Eli A. Rubinstein Awards. The Margaret Blanchard Dissertation Support Fund is available to help current doctoral students finance their dissertation research. The Jim D'Aleo award is given to a current graduate student who has gone above and beyond our already high expectations to contribute something special to the school, the university, the community, or the discipline.
The Master's Program
The master's program has three major tracks. The professional track is designed to educate students for professional careers in public relations, advertising, journalism, and other mass communication fields. The mass communication track gives students the background needed for teaching or research. The Interdisciplinary Health Communication (IHC) master's track offers a broadened program to include the study of how to effectively communicate with diverse audiences about health issues. Students will learn about the possibilities of traditional as well as electronic forms of media and the psychology of persuasion. In all tracks, students are taught to critically examine the role of mass communication in society and are provided with a firm grounding in theory and analysis. By setting high standards for both scholarly and professional achievement, the school seeks to prepare graduates to be leaders and critical thinkers, no matter what career paths they might take.
The M.A. is designed to meet the needs of 1) holders of the bachelor's degree in fields other than journalism-mass communication who wish to enter the field, 2) journalists who want more education in a specialized field, 3) experienced journalists or communicators who wish to prepare themselves for teaching, 4) individuals primarily interested in education for media research, and 5) journalism-mass communication graduates who wish to continue their education and career development.
In other words, this is not strictly a professional master's program that aims to teach technical skills in writing, editing, photography, and graphic design. Nor is the focus solely academic and theoretical. Rather, the school seeks to achieve a balance.
Areas of Specialization
Early in the program, each master's student, with his or her advisor, chooses an area of specialization and selects courses that lead to a coherent goal. The area of specialization is usually determined by a career interest and includes courses numbered 400 and above both inside and outside the school. Students in the professional track take at least one 800-level seminar, and those in the mass communication track take two seminars. All of the courses are evaluated for consistency with the thesis, series of articles, or project that the student does as the capstone for the M.A. work. All students must take a research methods course appropriate to the capstone thesis or nontraditional thesis option.
Some examples of specializations in the professional track (please visit jomc.unc.edu/graduate-studies-content-items/ma-in-mass-communication-program-info for a complete listing and descriptions of specializations):
• Strategic Communication: Students preparing for careers leading to management and research positions in advertising may choose courses in advertising management and planning, research, new technologies, sales, or some other area. Courses from business, psychology, sociology, and information and library science are suggested as outside courses. Students prepare for careers leading to management positions in corporations, nonprofit organizations, government or public relations agencies. Their paths include skills and theory courses in public relations as well as outside areas of interest, including business, organizational and speech communication, and health communication.
• Reporting: For careers in writing and editing for the print media, students choose courses that teach the relevant skills. Students also learn the theory and analytical skills needed to eventually hold leadership positions in their chosen fields.
• Other fields for which professional specializations can be designed include business and media, visual communication/editing/multimedia, electronic communication, and medical and science journalism.
• Paths in the mass communication track can be just as diverse. Students learn the theory and research methods that they need to teach at a small college or to pursue a doctorate in mass communication. They can study mass communication law or history, media effects, new communication technologies, or international communication, among other subjects. Depending on the course of study they select, they may also be prepared for a variety of research positions in the public and private sectors. Students in this track do not take professional skills courses such as news writing and editing.
Students interested in mass communication law may want to consider the M.A./J.D. dual degree program. The program is intended for students with a variety of goals including those who plan to practice mass communication law, pursue academic careers in law and mass communication fields, pursue a Ph.D. degree in a related field or perhaps plan to practice professionally in a communication-related field such as journalism or strategic communication with a law-related emphasis. Information about the M.A./J.D. dual degree program can be obtained by visiting medialaw.unc.edu/for-students/dual-degree-program.
Master's students must earn at least 36 graduate-level credits for the professional track and the IHC track and 39 graduate-level credits for the mass communication track, including three credits for a thesis or nontraditional thesis option. Course requirements for the professional track are divided into five categories: required School of Journalism and Mass Communication courses (12 credits); School of Journalism and Mass Communication specialization (nine credits); advanced School of Journalism and Mass Communication courses (six credits): courses outside the School of Journalism and Mass Communication (six credits); and thesis (three credits). Course requirements for the mass communication track are divided into four categories: foundation courses (nine credits); required School of Journalism and Mass Communication courses (nine credits); Path (18 credits which are School of Journalism and Mass Communication courses and outside courses); and thesis (three credits). This includes a research methods course, generally JOMC 703 or 704, appropriate to the thesis or nontraditional thesis option. Two to four of the graduate-level courses should be taken from other University departments. Students may select from courses offered by other departments or schools at UNC–Chapel Hill, Duke University, and North Carolina State University.
All residential master's students must pass the school's usage and grammar test. This exam is a basic requirement for graduation for our undergraduate students and normally poses no major problems for graduate students. Information on the spelling and grammar test, including instructions on how to study for it, is included in the orientation packet sent to new students each summer.
Required Courses: All master's students must take Mass Communication Research Methods (JOMC 701) and Mass Communication Law (JOMC 740). Master's students in the mass communication sequence must also take Theories of Mass Communication (JOMC 705). In addition, all professional track master's students must take JOMC 753 Reporting and Writing News (except for strategic communication students who take JOMC 732, Public Relations Writing) and JOMC 782, Multimedia Storytelling.
If a student receives an L in any required course, he or she must pass a comprehensive examination given during the second semester. If the student fails the exam, he or she must retake the course the following fall. If the student again makes an L, he or she will not be allowed to continue in the program.
Areas of Specialization courses: The master's program is designed to allow students, under the direction of their advisors, to design a course of study, or an area of specialization, that addresses their research and skills interests. Regardless of the area of specialization or path, each student must define a coherent theme connecting courses in the School of Journalism and Mass Communication and those outside the school. Those courses must be appropriate to the thesis or nontraditional thesis option. Students planning to write a series of articles as their thesis option must take Specialized Reporting (JOMC 754).
All students must pass the appropriate examinations, which include a comprehensive written examination covering the material in the student's path courses (given at the completion of course work), and an oral examination on the thesis or professional project, given by the student's thesis committee.
M.A. students must complete the degree within five years of admission to the program. Students who do not finish within five years may petition for an extension.
Thesis, Articles, or Project
In the mass communication track, students must do a traditional research thesis. In the professional track, students have the option of writing a thesis or presenting a professional-quality series of articles (JOMC 993) or project (JOMC 992). The series of articles or project requires the same effort and professionalism as the traditional thesis. In addition to the professional product itself, the nontraditional thesis option requires an extensive review of the literature and statement of methods.
Students enroll in Master's Thesis, JOMC 993, or Non-Traditional Thesis Option, JOMC 992, for three credits as they do the thesis, articles or project. A maximum of three thesis credits can be counted toward the 30 credits required for the M.A.
Length of Program
Most students complete the master's program in two years, typically attending classes full-time during three consecutive semesters and completing the thesis, articles, or project in the fourth semester. Some students find it necessary to stay the summer after their second year to complete their theses, articles, or special projects. Although it is possible to complete the degree by taking classes part time, the school does not recommend it and generally admits no more than one part-time M.A. student per year.
To gain the most from the program, students should select a three-member advisory committee early. Led by a member of the school's graduate faculty who serves as the student's advisor, the committee acts as a resource as well as referee of the thesis, articles, or special project. One member of the committee should be a faculty member from outside the school with whom the student has taken a course.
Master of Arts in Technology and Communication
The M.A.T.C. application process is administered online by the UNC Graduate School at gradschool.unc.edu. This site allows you to complete and submit an application and supporting materials electronically. The link to the M.A. in technology and communication application is under degrees listed for "Journalism and Mass Communication." From the drop-down listing, select "Journalism and Mass Comm." Then select "Master of Arts Technology and Communication" to start an application.
The minimum criteria for admission to the M.A. in technology and communication are:
• A recognized undergraduate degree (or equivalent credential from a foreign university)
• An undergraduate cumulative GPA of at least 3.0 (A = 4.0)
• Graduate Record Examination (GRE) scores in the 50th percentile or higher. Preference is given to applicants with GRE verbal and quantitative scores in the 55th percentile or higher.
• At least three years of journalism or other communication-related professional experience.
• Three letters of recommendation from academic and professional sources best qualified to evaluate the applicant's potential as a graduate student.
• A statement of reasons for pursuing the degree that describes your career goals and research interests.
• A current résumé
In addition, international applicants must submit Test of English as a Foreign Language (TOEFL) scores and the financial certificate as required by The Graduate School.
Applicants should be aware that the number of applications far exceeds the number of spaces available, and that many qualified applicants must be rejected because of limited space in the program. New students are admitted only for the fall semester. The application deadline is in January for the following fall.
Overview of Program
Dramatic changes in the way news and information are created and delivered in today's wired world have left many journalists and communication professionals searching for ways to update their skills and knowledge. The M.A. in Technology and Communication is an online master's degree that focuses on interactive media, the Internet and digital economics, addressing issues that are reshaping journalism and mass communication in the 21st century. The M.A.T.C. draws on the expertise of the school's acclaimed faculty to position students for leadership roles in digital media and Web-based communication.
Classes are taught online, allowing working professionals to advance their educations while maintaining their work and family responsibilities. Students travel to Chapel Hill twice, for a two-day orientation before starting the program and for a weeklong summer residency after completing the first year.
The master of arts in technology and communication offers a rigorous and unique curriculum, enabling journalists and other communication professionals to address challenges and opportunities posed by technology. The M.A.T.C. provides students with the knowledge and skills to solve communication problems using the new media tools that are transforming business practices. The program prepares students to take on leadership positions in new media, journalism, advertising, public relations and internal communication.
M.A.T.C. courses are designed to take full advantage of the inherent benefits of online instruction by seamlessly integrating access to the Web-based content covered in the curriculum. The instruction methods used in the M.A.T.C. perfectly complement the new media focus of the curriculum.
All courses use an asynchronous course management system, which means students do not have to be online at the same time. M.A.T.C. students are able to continue their careers and maintain their family commitments with the flexibility to complete course work around other activities.
The M.A.T.C. admits annually one group of no more than 20 students. Each student group progresses through the program together over the course of two and a half years. Classes are small to simulate a seminar-like experience with an emphasis on interaction between faculty and students. Students take a set curriculum of nine courses and complete a final project and examination at the end of the second year. There are no electives.
The M.A.T.C. offers a challenging graduate-level curriculum of emerging theories and applications in technology and communication. Courses are designed to provide students with concepts and skills as well as a thorough grounding in research and critical thinking.
M.A.T.C. students must earn 30 graduate-level credits, including three credits for a non-traditional thesis. There is a set curriculum, meaning there is a prescribed list of courses that are taken in order. The M.A.T.C. has no electives.
JOMC 711: Writing for Digital Media
JOMC 714: Database and Web Research
JOMC 715: New Media and Society
JOMC 716: Research Methods and Applications
JOMC 717: Information Visualization
JOMC 718: Media Law for the Digital Age
JOMC 719: Leadership in Digital Media Economics
JOMC 720: Strategic Communication
JOMC 721: Usability and Multimedia Design
JOMC 992: Non-Traditional Thesis
• All students must pass the appropriate examinations, including a comprehensive written examination AND an oral examination on the final project, given by the student's thesis committee.
• All students must attend two on-campus sessions—a two-day orientation and a weeklong summer residency at UNC-Chapel Hill.
• All students must complete the degree within five years of admission to the program. Students who do not finish within five years may petition for an extension.
• If a student earns three Ls (9 credits) or an F in M.A.T.C. courses, he or she will not be allowed to continue in the program.
Non-Traditional Thesis (Final Project)
Student work in the M.A.T.C. culminates with enrollment in JOMC 992: Non-Traditional Thesis, a four-part final project that includes:
• a written proposal for the final project.
• a written document that summarizes the final project.
• a formal presentation and oral examination in which the student presents the completed work to his or her committee.
The final project involves a study around an issue or challenge facing an organization or business with a digital media focus. It emphasizes both scholarly and practical application in line with the professional orientation of the M.A.T.C. The subject of the project may be the student's employer or may be selected based on the scope of the study.
Students complete the final project under the direction of a full-time School of Journalism and Mass Communication faculty member, who serves as chairperson of the student's final project committee. Two additional faculty members and/or an industry professional join the chairperson on the committee.
Students enroll in Nontraditional Thesis Option, JOMC 992, following completion of their course work. A maximum of three thesis credits can be counted toward the 30 credits required for the M.A.T.C.
Length of Program
The M.A.T.C. is designed to be completed in two and a half years on a part-time schedule. There is a set curriculum, meaning there is a prescribed list of courses that are taken in order. During the first year, students enroll in two courses in the fall, two courses in the spring, and one course in the summer. In the second year, students enroll in two courses in the fall and two courses in the spring. In the third year, students enroll in Non-Traditional Thesis in the fall.
M.A.T.C. students must attend two on-campus sessions—a two-day orientation and a weeklong summer residency. These sessions provide essential supplementary training and opportunities to build relationships among students and faculty.
The sessions are held in Carroll Hall, the home of the UNC School of Journalism and Mass Communication, on the UNC–Chapel Hill campus. Completion of the residencies is a pre-requisite for subsequent M.A.T.C. course registration and is a required portion of the program.
Transportation, lodging and meal expenses to attend the on-campus sessions are the responsibility of the student and are in addition to tuition and fees.
To gain the most from the program, students should select a three-member advisory committee early. Led by a member of the school's graduate faculty who serves as the student's advisor, the committee acts as a resource as well as referee of the final project.
Federal financial aid is available for M.A.T.C. students who are enrolled a minimum of 4.5 hours per semester and who show financial need. The aid is typically limited to federal loans. No scholarships, grants, assistantships or fellowships are currently available through the UNC School of Journalism and Mass Communication.
The Ph.D. in mass communication is designed to prepare students for college teaching and research positions or research careers in mass communication industries, advertising agencies, market or opinion research firms, business, or government. The school works closely with each student to develop a program of study that is both interdisciplinary, allowing the student to take full advantage of the University's rich academic offerings, and tailored to meet the specific needs and interests of the student. The goal of the program is to produce outstanding scholars who are highly knowledgeable about mass communication and highly skilled as researchers.
The program is small and very selective; 10 to 12 students are admitted each year. Admissions decisions are based not only on the standard criteria described elsewhere in this catalog—GRE scores, grade averages, and letters of recommendation—but also on a determination of whether the applicant's interests and goals fit with those of the program and faculty. For that reason, the statement of purpose and statement of research interests that must accompany an application are extremely important, and applicants are encouraged to be as specific as possible in outlining their research interests and career goals.
Ph.D. students are required to develop 1) a broad understanding and knowledge of mass communication in modern society, 2) expertise in two areas of specialization in mass communication and 3) competence in an appropriate research methodology. Students have considerable flexibility in designing their programs around a core of four courses, which should be taken during the first year of study. The four core courses are Mass Communication Research Methods (JOMC 701), Readings in Mass Communication History (JOMC 742), Theories of Mass Communication (JOMC 705), and Mass Communication Law (JOMC 740). If a student receives an L in any core course, he or she must pass a comprehensive examination given during the second semester. If the student fails the exam, he or she must retake the course the following fall. If the student again makes an L, he or she will not be allowed to continue in the program.
Forty-eight graduate credits (400-level and above courses), in addition to at least six dissertation credits, are required for the Ph.D. Those 48 hours must be arrayed into three groups of courses: two substantive areas of specialization, a primary area consisting of at least 15 credits and a secondary area consisting of at least nine credits; and research methods consisting of at least four courses. Major and minor substantive areas should be selected from the list of approved substantive areas of study set by the program. The research methods that a student chooses to study must be appropriate to the student's areas of specialization and dissertation topic.
Other requirements include:
• At least eight courses, totaling at least 24 credits, of 700-, 800-, and 900-level courses within the School of Journalism and Mass Communication
• At least four semesters in residence, with a minimum of two semesters in continuous study at UNC–Chapel Hill
• Satisfactory performance on written and oral comprehensive exams. Students must take both written and oral exams at the end of their Ph.D. course work
• Successful completion and oral defense of a dissertation
Length of Program
Students normally spend two years taking courses, then take comprehensive exams very early in their third fall semester. They then write their dissertation proposals. After the proposal is approved by the student's doctoral committee, the dissertation must be completed and defended. The nature of the dissertation research will govern the length of time a student spends on the project, but many students find it takes about one year to complete a dissertation. In general, it takes three years, and often more, to complete the Ph.D. The Graduate School requires students to complete the degree within eight years of entry into the program. Students who do not finish within eight years may petition for an extension.
Each Ph.D. student selects a five-member dissertation committee, which is approved by the associate dean for graduate studies. This committee consists of three School of Journalism and Mass Communication faculty members and two graduate faculty members from outside the school. The student's advisor serves as chair of the committee. The committee should consist of professors with whom the student has taken courses. The committee guides the student's academic development, administers and evaluates the comprehensive exams, and approves the dissertation proposal and dissertation.
Courses for Graduate and Advanced Undergraduate Students
421 Electronic Journalism (3). Prerequisites, JOMC 121 and 221. Examination and application of in-depth broadcast news reporting techniques, especially hard news reporting and special events coverage.
422 Producing Television News (3). Prerequisite, JOMC 421. Permission of the instructor. Students work under faculty guidance to produce "Carolina Week," a television news program, and are responsible for all production tasks such as producing, reporting, anchoring, directing, and others.
423 Television News and Production Management (3). Prerequisite, JOMC 422. Permission of the instructor. Students participate in a collaborative-learning environment to hone skills learned in earlier courses and help less-experienced students acclimate to the broadcast news experience within the school. By invitation only.
424 Electronic Media Management and Policy (3). Introduces management, station operation, and economic and legal issues one might encounter while working in electronic media. Provides a background of electronic media organizations in addition to providing information needed to understand the policies under which media managers work.
425 Voice and Diction (3). Designed to help students develop presentation skills and use voices effectively as professional broadcast journalists.
426 Producing Radio (3). Prerequisite, JOMC 121. Students work under faculty guidance to produce "Carolina Connection," a weekly 30-minute radio news program, and are responsible for all production tasks: producing, reporting, anchoring, and editing.
427 Studio Production for Television News (3). Prerequisite, JOMC 221. This course is a project-based, hands-on studio production course with special focus on technical skill development and directing in a news environment.
428 Broadcast History (3). A theoretical course designed to help students develop an understanding of and an appreciation for the role broadcast journalism has played in recent American history.
431 Case Studies in Public Relations (3). Prerequisite, JOMC 137. Analysis of public relations practices, including planning, communication, and evaluation exercises, and management responsibilities.
433 Crisis Communication (3). Prerequisites, JOMC 137 and 431. Principles of effective crisis communication management are introduced, applied, and practiced in this service-learning class. Students apply the concepts, theories, and frameworks learned in the classroom by working with community partners to research, design, and deliver crisis communication plans and media training.
434 Public Relations Campaigns (3). Prerequisites, JOMC 232, 279, and 431. Capstone course that builds on concepts and skills from earlier courses. Students use formal and informal research methods to develop a strategic plan, including evaluation strategies, for a client.
435 Public Information Strategies (3). Prerequisite, JOMC 137. This course provides a comprehensive assessment and understanding of the role of public relations professionals throughout government and the nonprofit sector as well. The course examines the unique requirements placed on communicators who are simultaneously responsible for representing their respective organizations while keeping the public informed.
440 The Law of Cyberspace (3). This course reviews what the courts have said about the Internet as well as how other branches of the government and the private sector have responded to the Internet. Focuses on how the First Amendment applies to the Internet.
441 Diversity and Communication (3). An examination of racial stereotypes and minority portrayals in United States culture and communication. Emphasis is on the portrayal of Native Americans, African Americans, Hispanics, and Asian Americans in the mass media.
442 Gender and Mass Communication (WMST 415) (3). An examination of gender as it relates to media producers, subjects, and audiences with a focus on current practices and possibilities for change.
443 Latino Media Studies (3). An introductory course to the study of United States Latina/os and the media. It analyzes the media portrayal of Latina/os in United States mainstream media. The course also examines media that cater to Latina/os and explores the way in which Latina/o audiences use the multiple media offerings available to them.
445 Process and Effects of Mass Communication (3). Mass communication as a social process, incorporating literature from journalism, social psychology, sociology, political science, and history. To acquaint students with factors in message construction, dissemination, and reception by audiences.
446 International Communication and Comparative Journalism (3). Development of international communication; the flow of news and international propaganda; the role of communication in international relations; communication in developing nations; comparison of press systems.
447 International Media Studies (3). The study of media system operations in a particular country, such as Mexico, including how news and information are disseminated and used by audiences. Taught in the spring semester and includes a trip to that country during spring break.
448 Freedom of Expression in the United States (3). An examination of the development of freedom of expression in the United States within the context of the nation's history.
449 Blogging, Smart Mobs, and We the Media (3). For advanced undergraduates through Ph.D. students. Practical and theoretical approaches to understanding, designing, building, and using virtual communities, including studies of network capital, social capital, and social production.
450 Business and the Media (3). Role of media in United States society and effects on public perceptions of business. Relationship of business press and corporate America. Current issues in business journalism.
451 Economics Reporting (3). Prerequisite, JOMC 153. Coverage of Wall Street and the economy, including stocks, bonds, and economic indicators. Reporting on the Federal Reserve, labor, consumer sector, manufacturing and inflation, and certain industries.
452 Business Reporting (3). Prerequisite, JOMC 153. Methods and tactics of covering businesses for mass communication. Why and how companies operate and how to write stories about corporate news from public records and other sources.
453 Advanced Reporting (3). Prerequisites, JOMC 153 and 253. Rigorous, in-depth instruction and critiques of students' news and feature assignments done with different reporting methodologies: interviewing, official records, direct and participant observation, and survey research (the Carolina Poll).
454 Advanced Feature Writing (3). Prerequisites, JOMC 153 and 256. Writing and reporting important topics in in-depth feature articles. Discussion and utilization of writing and reporting techniques in order to complete articles for publication or other dissemination. In-depth instruction and critiques of student work.
455 Sports Writing (3). Researching and writing sports stories, including game coverage, magazine features, and opinion columns. Students complete reporting and writing exercises inside and outside of the classroom.
456 Magazine Writing and Editing (3). Prerequisites, JOMC 153 and 256. Instruction and practice in planning, writing, and editing copy for magazines.
457 Advanced Editing (3). Prerequisite, JOMC 157. Concentration on the editing and display of complex news and features stories and other print media content with a significant emphasis on newspaper design and graphics.
458 Southern Politics: Critical Thinking and Writing (3). News analysis with special attention to states of the American South and especially to elections. Social and economic trends, as well as politics and government serve as raw material for interpretive journalism.
459 Community Journalism (3). Prerequisite, JOMC 153. Comprehensive study of the community press, including policies, procedures, and issues surrounding the production of smaller newspapers within the context of the community in its social and civic setting.
463 Newsdesk (3). Permission of the instructor. Students work under faculty guidance to create and update a news Web site. Students will blog their reporting, conceptualize and execute multimedia news reports, and learn how to lead online conversations that engage both readers and sources. Requires travel in and around Chapel Hill.
471 Advanced Advertising Copywriting (3). Prerequisite, JOMC 271. Permission of the instructor. Rigorous, in-depth instruction and critiques of student advertising writing.
472 Art Direction in Advertising (3). This course provide students with finished advertising for their portfolios through visual theory instruction, creative exercises, and strategy application.
473 Advertising Campaigns (3). Prerequisite, JOMC 271 or 272. Planning and executing advertising campaigns; types and methods of advertising research; the economic function of advertising in society.
474 The Branding of Me (3). What have you done to brand yourself? Students will use YouTube, Twitter, and Facebook in a calculated plan with other new-media marketing tools to land that first job.
475 Concepts of Marketing (3). Designed for students anticipating careers in advertising, public relations, or related areas, this course teaches the vocabulary and basic concepts of marketing as it will be practiced, emphasizing the role of mass communication.
476 Ethical Issues and Sports Communication (3). Permission of the instructor. Ethical dilemmas and decisions in the commercialization and coverage of sports, including the influence of television, pressure to change traditions and standards for monetary reasons, and negative influences on athletes.
478 Media Marketing (3). Prerequisite, JOMC 137. Principles and practices of retail advertising in all media, with emphasis on selling, writing, and layout of retail advertising for the print media.
480 Advanced Photojournalism (3). Prerequisite, JOMC 180; pre- or corequisite, JOMC 153. Permission of the school. Advanced course in photojournalism content gathering, history, ethics and storytelling. Students shoot advanced newspaper and magazine assignments and create short multimedia stories combining photography, audio, and video.
481 Documentary Photojournalism (3). Prerequisite, JOMC 480. Permission of the school. Students study the documentary tradition and produce stories within the social documentary genre of photojournalism. Students choose a relevant social issue and create a multimedia Web site featuring long-form documentary storytelling.
482 Newspaper Design (3). Prerequisite, JOMC 182; pre- or corequisite, JOMC 153. Permission of the school. Detailed study of page layout and graphics techniques in newspapers.
483 Magazine Design (3). Prerequisite, JOMC 482. Permission of the school. Detailed study of page layout and graphics techniques in magazines.
484 Information Graphics (3). Prerequisite, JOMC 182. Permission of the instructor for students lacking the prerequisite. Study and application of graphic design and information-gathering techniques to creating charts, maps, and diagrams.
485 Publication Design (3). Prerequisite, JOMC 182; pre- or corequisite, JOMC 153; permission of the instructor. Detailed study and application of graphic design techniques in magazines, newspapers, advertising, and corporate communication.
486 Motion Graphics (3). Detailed study and application of
motion-graphic techniques that utilize the combination of words, photos, graphics, video, sound, and voice-overs to convey stories for news and entertainment. Students learn Adobe After Effects software and the art of storytelling to enable them to conceptualize and execute digital animations.
490 Special Topics in Mass Communication (1–3). Small classes on various aspects of journalism–mass communication with subjects and instructors varying each semester. Descriptions for each section available on the school's Web site under Course Details.
491 Special Skills in Mass Communication (1–3). Courses on various skills in journalism-mass communication with subjects and instructors varying each semester. This course satisfies a skills- or craft-course requirement. Descriptions for each section available on the school's Web site under Course Details.
551 Digital Media Economics and Behavior (3). The course will focus on the changing economics affecting 21st century news organizations and the economic drivers of other content providers such as music companies, the film industry, online aggregators and commerce sites for lessons that can be applied across industry segments.
552 Leadership in a Time of Change (3). Prerequisite, JOMC 452, 475, or 551. During a time of fast-paced technological innovation, this course examines the critical strategic choices facing media executives. Students will observe and research a media company that is making the transition, as well as produce a case study on that effort.
560 Medical Journalism (HBEH 660, HPM 550) (3). Prepares students to work as medical and health journalists for a variety of media, including print, broadcast, and the Internet. The course emphasizes writing skills and interpreting medical and health information for consumers.
561 Medical Reporting for the Electronic Media (HBEH 561, HPM 551) (3). Students work in teams to produce, script, and report medical and health stories for broadcast on "Carolina Week," the award-winning, student-produced television newscast.
562 Science Documentary Television (HBEH 562, HPM 552) (3). Students conceive, produce, and write a science documentary feature-length story for broadcast on public television.
564 Medical and Science Reporting (3). Prerequisite, JOMC 153. Required preparation, a second reporting or writing course. Focuses on developing strategies to research and write about medical issues, specifically selecting topics, finding and evaluating sources, and information gathering. Students produce a range of stories, from short consumer pieces to in-depth articles.
581 Multimedia Design (3). Prerequisite, JOMC 187. Permission of the instructor for students lacking the prerequisite. Theory and practice of multimedia design with an emphasis on usability, design theory, and evaluative methodologies, including focus groups, survey research, eye-track testing, and search engine optimization.
582 Interactive Multimedia Narratives (3). Prerequisite, JOMC 180. Permission of the school. Students will learn audio and video content gathering, editing and storytelling techniques, and how to publish these media onto a variety of multimedia platforms.
583 Multimedia Programming and Production (3). Prerequisite, JOMC 187. Permission of the school. Advanced course in multimedia programming languages that includes designing and building dynamic projects.
584 Documentary Multimedia Storytelling (3). Permission of the instructor. Students work on a semester-long documentary multimedia project that includes photo and video journalists, audio recordists, designers, infographics artists, and programmers. Open by application to students who have completed an advanced course in visual or electronic communication.
586 Intermediate Multimedia (3). Prerequisite JOMC 187. This course covers basic programming, graphic design, and storytelling for the Web. Students work in a Flash authoring environment and learn how to design, storyboard, and script an interactive storytelling project. Students collect and incorporate photos, videos, sound, text, graphics, and database information into interactive multimedia presentations.
585 3D Design Studio (3). Prerequisites, JOMC 187 and 182. Permission of the instructor. The use of three-dimensional design and animation to create visual explanations.
602 Mass Communication Education in the Secondary School (3). Graduate standing. Readings, discussion, and projects fostering excellence in teaching journalism–mass communication in the high school, from philosophy and practice to professional skills.
603 Mass Communication Law in the Secondary School (3). Graduate standing. Application of First Amendment speech and press freedoms to secondary school media, including libel, privacy, access to information, journalistic privilege, prior restraint, advertising and broadcast regulations, and ethical practices.
604 Mass Communication Writing and Editing in the Secondary School (3). Graduate standing. High school journalism teachers and advisors learn to teach the skills journalists need to communicate. Emphasis on writing and thinking skills necessary to convert information into clear messages.
605 Design and Production of Secondary School Publications (3). Graduate standing. High school journalism teachers and advisors learn to teach the skills journalists need to produce publications. Designed for persons with no background in design. Degree-seeking students may not use both JOMC 182 and 605 to complete degree requirements.
671 Social Marketing Campaigns (3). Social marketing is the application of marketing concepts and practices to bring about behavior change for a social good. This course is designed as a service-learning course and fulfills the experiential education requirement.
690 Special Topics in Advertising (1–3). Courses on special topics in advertising with subjects and instructors varying each semester.
691H Introductory Honors Course (3). Permission of the instructor. Required of all students reading for honors in journalism.
692H Honors Essay (3). Permission of the instructor. Required of all students reading for honors in journalism.
Courses for Graduate Students
701 Mass Communication Research Methods (3). Covers a broad range of research methods used in industry and academic research. Course content includes: the process and organization of writing research; applying a variety of quantitative and qualitative research methods; evaluating research design; and ethical issues inherent in research. Required course for all graduate students.
702 Mass Communication Pedagogy (3). Investigation of college teaching and academic life, including course planning, syllabus preparation, interpersonal skills, presentational modes, evaluation and ways of balancing teaching with other expectations.
704 Statistics for Mass Communication Research (3). Prerequisite, JOMC 701. Statistics with emphasis on application to studies in mass communication. Prior knowledge of statistics and familiarity with computer software are NOT assumed.
705 Theories of Mass Communication (3). Students prepare analytical papers on theories of mass communication based upon extensive review of behavioral science literature. Required of Ph.D. students and master's students in the mass communication sequence.
711 Writing for Digital Media (3). Communication in digital/online environments—learning/understanding the audience(s); how different media work (their unique limits/possibilities); developing appropriate content for different formats/environments. Students analyze technical/rhetorical elements of online content (i.e., interactivity, hyperlinking, spatial orientation, nonlinear storytelling). Limited to students admitted to Certificate in Technology/Communication program and JOMC graduate students.
712 Visual Communication and Multimedia (3). This course provides an understanding of current visual communication and multimedia storytelling theories and practices. Students will read scholarly and professional publications and critique media work across disciplines. A final project includes the creation of an original article or multimedia presentation that adds to the knowledge base in this area.
714 Database and Web Research (3). Online research often means going to Google and entering search terms. What strategies might improve the effectiveness of your research? What about authority and timeliness of information? This course answers those questions and others. Enrollment limited to students admitted to Certificate in Technology/Communication program and JOMC graduate students.
715 New Media and Society (3). This course examines digital environments from diverse conceptual perspectives (e.g., journalism, mass communication, psychology, information science and technology, sociology, business) and outlines theoretical implications and practical applications of new media.
716 Research Methods and Applications (3). This course is designed to help communication professionals make better and more informed research decisions given compelling research challenges and resource constraints.
717 Visual Communication and Information Architecture (3). This course explores the overlap between several related disciplines: information visualization and architecture, cognitive science, graphic design and journalism. Content covered includes cognitive psychology, information design, visualization, and ethics.
718 Media Law for the Digital Age (3). This course identifies and explains complex legal issues raised by Internet technology and guides students in thinking critically about how those issues can best be resolved.
719 Leadership in Digital Media Economics (3). This course examines the broad economic issues facing the media industry, including the changing dynamics of consumer behavior, pricing, loyalty, market segmentation, creative destruction, economic cycles, and global competition.
720 Strategic Communication (3). Underpinned by appropriate theory, this course examines strategic communication in today's cluttered information environment. While developing strategic communication programs, students will analyze case studies and research comprehensive digital-influence strategies.
721 Usability and Multimedia Design (3). Introduces students to five basic areas of multimedia design and develops expertise in each. By examining the latest eye-tracking research and usability testing, students will assess the practical application of many concepts. Through critiques and original storyboards, students will work to expertly integrate all this knowledge into well-designed packages.
730 Public Relations Foundations (3). Introduction to the growing field of public relations practice: its history, legal and ethical issues, types and areas of practice and construction of public relations campaigns. Must be used as a basic competency class by master's students. This course cannot be counted toward a program of study for doctoral students.
732 Public Relations Writing for Graduate Students (3). Prerequisite, JOMC 732. Graduate-level public relations writing. Service learning provides education and practice in communication skills for PR practitioners. Additional emphasis for M.A. students on news concepts and writing across media platforms.
740 Mass Communication Law (3). Intensive study of press freedom and the First Amendment, including libel, privacy, access to information, free press-fair trial, advertising and broadcast regulation, journalistic privilege, prior restraints. Required of all graduate students.
742 Readings in Mass Communication History (3). Directed readings in mass communication history. Required course for Ph.D. students.
743 Media Management (3). A study of planning policy functions related to media management concerns.
752 Leadership in a Time of Change (3). Required preparation, students should have taken a core business course or have equivalent professional experience before enrolling. Examines critical strategic choices facing media executives and offers students the opportunity to observe and research a media company making the transition and produce a case study on that effort.
753 Reporting and Writing News (3). Provides study and practice of the primary activities of a print journalist: gathering the news and writing about it for publication. Must be used as a basic competency class by master's students. This course cannot be counted toward a program of study for doctoral students.
754 Specialized Reporting (3). Prerequisite, JOMC 753. Permission of the instructor for students lacking the prerequisite. Reporting of complicated topics, using in-depth backgrounding, investigative reporting techniques, story conferences, and documents and other research data. Required of news-editorial master's students who plan to complete the articles option.
782 Multimedia Storytelling (3). Theories and practices of multimedia content creation. Students gain critical understanding of various multimedia presentation methods. Hands-on experience with audio/video collection/editing.
795 E-Health (3). An overview of the positive and negative impacts of the Internet on public health. Covers research, evaluation sites, ethics, and use of theory that addresses key public health problems.
801 Seminar in Mass Communication Research Methods (3). Prerequisite, JOMC 701. Permission of the instructor for students lacking the prerequisite. Advanced work in quantitative data analysis and research preparation.
810 Seminar in the Psychology of Human-Computer Interaction (3). Examines effects of computers, the Internet, and World Wide Web from a psychological perspective. Adopts an empirical approach to understand ways in which people respond to computers and new technologies.
825 Seminar in Interdisciplinary Health Communication (HBHE 825) (3). See HBHE 825 for description.
826 Interdisciplinary Health Communication Colloquium (HBHE 826) (1.5). Open to interdisciplinary Health Communication graduate certificate and master's track students. This course is structured for interactive student/faculty discussion on health communication research and practice. Seminar and online blog format.
830 Seminar in Public Relations (3). Readings, discussions and research in public relations.
840 Seminar in Mass Communication Law (3). Prerequisite, JOMC 740. Permission of the instructor for students lacking the prerequisite. Readings, discussion, and projects in major issues of mass communication law, including libel, privacy, access, court-press relations, the First Amendment, and regulation of telecommunications.
841 Seminar in Mass Communication and Society Perspectives (3). Readings, discussion, and papers on the roles and responsibilities of mass communication in society.
842 Seminar in Mass Communication History (3). Readings, discussion, and projects in mass communication history.
846 Seminar in International Communication (POLI 846) (3). Prerequisite, JOMC 446. Permission of the instructor for students lacking the prerequisite. Reading and research in selected topics. Focus in recent years has included global news flow, communication and social change, communication in the collapse of communism, Western dominance in international communication, global culture and the influence of technology.
847 Seminar in Communication for Social Change (3). Examines how grassroots and participatory strategies are being combined with communication technologies to promote social change in Third World settings of developed and developing nations.
850 Seminar in Qualitative Methods (3). Prerequisite, JOMC 701. Survey of naturalistic methods applied to mass communication research, including ethnography, in-depth interviews, life histories, and text-based analysis.
870 Seminar in Social and Economic Problems in Advertising (3). Readings, discussion, and papers on advertising as a social and economic force in contemporary society.
879 Seminar in Advertising Research (3). Readings and discussion examining theories underlying advertising and the testing of those theories through research projects.
890 Seminar in Special Topics in Mass Communication (3). Seminar on various aspects of mass communication, with content and instructors varying each semester.
900 Reading and Research (3). Permission of the instructor. Advanced reading or research in a selected field.
992 Nontraditional Thesis Option (3).
993 Master's Thesis (3).
994 Doctoral Dissertation (3–9).