JEAN FOLKERTS, Dean
Harry Amana (39) News-Editorial Journalism, Black Press, Minorities and Communication
Richard J. Beckman (40) Visual Communication
Jane D. Brown (28) Mass Media Uses and Effects, Health Communication, Qualitative Methods
Richard R. Cole (18) International Communication, Professional Journalism, Mass Communication and Society
Anne M. Johnston (50) Media Effects, Women and Media, Political Communication
Robert F. Lauterborn (34) Advertising
Thomas R. Linden (58) Medical Journalism
Philip Meyer (29) Public Opinion, Media Ethics, Newspapers
Donald L. Shaw (23) U.S. Newspaper History, Agenda Setting
Richard H. Simpson (52) Broadcast and Corporate Production
Robert L. Stevenson (25) Communication Theory and Research Methods, International Communication
John Sweeney (46) Advertising, Sports Marketing
Ruth Walden (33) Associate Dean for Graduate Studies. First Amendment Theory, Media Law and Ethics
Jan Yopp (42) Senior Associate Dean. News-Editorial Journalism, Public Relations
Xinshu Zhao (47) Advertising and Political Communication in the United States and China
Debashis Aikat (55) Media Technology
George W. Cloud (41) News-Editorial Journalism
Patricia A. Curtin (56) Public Relations, Agenda Building, Mass Communication Theory and Methods
Rhonda Gibson (63) Print Journalism, Minorities and Media, Mass Communication Theory
Cathy Packer (37) Mass Communication Law
Dulcie Straughan (36) Associate Dean for Undergraduate Studies. Public Relations
Charles A. Tuggle (59) Broadcast Journalism
Lucila Vargas (53) International/Development Communication, Women and Media, Qualitative Methods
Paul Jones (74) Director of ibiblio.org. Internet Issues and Applications (Digital Libraries, Electronic Publishing, Online News, Virtual Communities, Legal and Social Issues Relating to Networked Information and Access)
Andy Bechtel (77) News-Editorial Journalism, Media Ethics
Lois Boynton (61) Public Relations, Ethics
Napoleon Byars (78) News-Editorial Journalism, Public Relations
Alberto Cairo (79) Visual Communication
Francesca Carpentier (80) Broadcast Journalism
David Cupp (81) Broadcast Journalism
Patrick Davison (62) Visual Communication
Elizabeth Dougall (69) Public Relations
Frank Fee (60) Public Journalism, Newspapers, Media History, Media Management
Barbara Friedman (71) News-Editorial Journalism, Media History
Joe Bob Hester (64) Advertising
Michael Hoefges (70) Mass Communication Law, Advertising Law, Freedom of Information and Access Law, Privacy Issues
Sriram Kalyanaraman (66) New Media and Media Effects
Tom Kelleher (72) Public Relations, Ethics
Larry Lamb (65) Public Relations
Chris Roush (67) News-Editorial Journalism, Business Reporting
Laura Ruel (73) Visual Communication
Janas Sinclair (74) Advertising
Ferrel Guillory, Director, Program on Southern Politics and Media and Public Life. Politics and the Media
Jock Lauterer, Director, Carolina Community Media Project. Community Journalism, News-Editorial Journalism
John B. Adams
Thomas A. Bowers
A. Richard Elam
Raleigh Mann
James J. Mullen
Carol Reuss
Chuck Stone
The School of Journalism and Mass Communication offers programs leading to the master of arts in mass communication and the doctor of philosophy in mass communication.
Applications are available via the Web through gradschool.unc.edu. Completed forms are submitted to The Graduate School, whose admissions decisions are based largely on recommendations from the School of Journalism and Mass Communication. The minimum criteria for admission to a graduate program in journalism and mass communication are:
Applicants should be aware that the number of applications far exceeds the number of spaces available, and that many qualified applicants must be rejected because of limited space in the program.
New students are admitted only for the fall semester. The application deadline is January 1 for the following fall.
Roy H. Park Fellowships are available to eight new doctoral students and fourteen incoming master's students each year. These fellowships provide handsome stipends, payment of tuition and fees, health insurance, and money for research and travel to professional and academic conferences. The stipend for doctoral students each year is $19,500, and master's students receive a $12,000 annual stipend. Doctoral student funding is for three years, and master's student funding lasts for two years. Continuation of funding beyond the first year is dependent on satisfactory progress in the program. In return for this funding, doctoral and master's students must work as graduate assistants. These are fifteen-hour work weeks, and assignments vary according to the needs of the faculty and interest and skill levels of the students. The Roy H. Park Fellowships are available only to United States citizens. There is no special application for these fellowships. All U.S. citizens qualified for admission to the program are considered for Roy H. Park Fellowships. Fellowship finalists will be invited to participate in on-campus interviews in February or March.
Other financial assistance available for graduate students includes the Pfizer Minority Medical Journalism Scholarship, which provides three semesters of support for a master's student in the medical journalism program with demonstrated financial need; the Graduate Dean's Research Assistantship, awarded each year to an incoming master's student with an interest in print journalism or public relations; and two Science Learning Graduate Assistantships, one awarded each year to a master's student with an interest in science writing or multimedia. The school also offers the William F. Clingman Award ($4,000-$8,000) for the study of ethics to continuing students, and the $1,000 Tom Wicker Scholarship to continuing master's students interested in news-editorial careers. In addition, limited funds for dissertation or thesis research are available through the Minnie S. and Eli A. Rubinstein Awards.
Any graduate student who receives any funding for his or her education from a school-based source is required to maintain at least a P average each year. This applies to both master's and doctoral students. Grades are reviewed each spring in order to make this determination. L grades must be balanced by H grades in order to maintain this average. If a student gets an L in one of the core courses, he or she must pass a comprehensive examination given during the following semester. If the student fails the exam, he or she will be allowed to retake the course once. The student cannot have the first L removed from his or her transcript by passing the examination or by getting a P upon retaking the course. If the student again earns an L after retaking the course, he or she will not be allowed to continue in the program.
The master's program has two major sequences. The professional sequence is designed to educate students for professional careers in public relations, advertising, journalism, and other mass communication fields. The mass communication sequence gives students the background needed for teaching or research. In both sequences, students are taught to critically examine the role of mass communication in society and are provided with a firm grounding in theory and analysis. By setting high standards for both scholarly and professional achievement, the school seeks to prepare graduates to be leaders and critical thinkers, no matter what career paths they might take.
The MA is designed to meet the needs of: (1) holders of the bachelor's degree in fields other than journalism-mass communication who wish to enter the field; (2) journalists who want more education in a specialized field; (3) experienced journalists or communicators who wish to prepare themselves for teaching; (4) individuals primarily interested in education for media research; and (5) journalism-mass communication graduates who wish to continue their education and career development.
In other words, this is not strictly a professional master's program that aims to teach technical skills in writing, editing, photography, and graphic design. Nor is the focus solely academic and theoretical. Rather, the school seeks to achieve a balance.
Early in the program, each master's student, with his or her adviser, designs a path of courses that leads to a coherent goal. The path is usually determined by a career interest and includes courses numbered 400 and above both inside and outside the school. Students in the professional sequence take at least one 800-level seminar, and those in the mass communication sequence take two seminars. All of the path courses are evaluated for consistency with the thesis, series of articles, or project that the student does as the capstone for the MA work. All students must take a research methods course appropriate to the capstone thesis or nontraditional thesis option.
Some examples of paths in the professional sequence:
Students preparing for careers leading to management and research positions in advertising may choose courses in advertising management and planning, research, new technologies, sales, or some other area. Courses from business, psychology, sociology, and information and library science are suggested as outside courses.
For careers in writing and editing for the print media, students choose courses that teach the relevant skills. Students also learn the theory and analytical skills needed to eventually hold leadership positions in their chosen fields.
Public relations students prepare for careers leading to management positions in corporations, nonprofit organizations, government, or public relations agencies. Their paths include skills and theory courses in public relations as well as outside areas of interest, including business, organizational and speech communication, and health communication.
Other fields for which professional paths can be designed include visual communication, electronic communication, online journalism, and multimedia.
Paths in the mass communication sequence can be just as diverse. Students learn the theory and research methods that they need to teach at a small college or to pursue a doctorate in mass communication. They can study mass communication law or history, media effects, new communication technologies, or international communication, among other subjects. Depending on the course of study they select, they may also be prepared for a variety of research positions in the public and private sectors. Students in this sequence do not take professional skills courses such as news writing and editing.
Master's students must earn at least thirty graduate-level credits (ten courses numbered 400 or above) including three credits for a thesis or nontraditional thesis option. Course requirements are divided into three categories: basic competencies, core courses, and path courses. At least six courses (including the thesis or thesis option) must be numbered 700 or above. This includes a research methods course, generally JOMC 703 or 704, appropriate to the thesis or nontraditional thesis option. Two to four of the graduate-level courses should be taken from other University departments. Students may select from courses offered by other departments or schools at UNC-Chapel Hill, Duke University, and North Carolina State University.
Basic Competencies: All master's students must pass the school's spelling and grammar test by the end of the first semester. This exam is a basic requirement for graduation for our undergraduate students and normally poses no major problems for graduate students. Information on the spelling and grammar test, including instructions on how to study for it, is included in the orientation packet sent to new students each summer.
Master's students must also demonstrate competency in basic skills related to their chosen paths. For example, students interested in careers in print media must take Reporting and Writing News (JOMC 753) as one of their competency courses, plus two other courses in related areas, such as editing, graphic design, or feature writing. Students interested in public relations careers must take Public Relations Foundations (JOMC 730) as one of their competency courses, plus two other related courses. Regardless of sequence, three competency courses are required, and no credit is given toward the degree. Competency courses can be at any level, including undergraduate (300 and below).
Core Courses: All master's students must take Mass Communication Research Methods (JOMC 701) and Mass Communication Law (JOMC 740). Master's students in the mass communication sequence must also take Theories of Mass Communication (JOMC 705).
If a student receives an L in any core course, he or she must pass a comprehensive examination given during the second semester. If the student fails the exam, he or she must retake the course the following fall. If the student again makes an L, he or she will not be allowed to continue in the program.
Path courses: The master's program is designed to allow students, under the direction of their advisers, to design a course of study, or a path, that addresses their research and skills interests. This path may follow traditional sequence lines (i.e., advertising, news-editorial, public relations) or integrated to provide a more convergent program of study (i.e., integrated marketing communications or strategic communications). Regardless of the sequence or path, each student must define a coherent theme connecting courses in the School of Journalism and Mass Communication and those outside the school. Those courses must be appropriate to the thesis or nontraditional thesis option. Students planning to write a series of articles as their thesis option must take Specialized Reporting (JOMC 754) as a path course.
All students must pass the appropriate examinations, which include a comprehensive written examination covering the material in the student's path courses (given at the completion of course work), and an oral examination on the thesis or professional project, given by the student's advisory committee.
MA students must complete the degree within five years of admission to the program. Students who do not finish within five years may petition for an extension.
In the mass communication sequence, students must do a traditional research thesis. In the professional sequence, students have the option of writing a thesis or presenting a professional-quality series of articles (JOMC 993) or project (JOMC 992). The series of articles or project requires the same effort and professionalism as the traditional thesis. In addition to the professional product itself, the nontraditional thesis option requires an extensive review of the literature and statement of methods.
Students enroll in Master's Thesis, JOMC 993, or Nontraditional Thesis Option, JOMC 992, for three credits as they do the thesis, articles, or project. A maximum of three thesis credits can be counted toward the thirty credits required for the MA.
Most students complete the master's program in two years, typically attending classes full-time during three consecutive semesters and completing the thesis, articles, or project in the fourth semester. Some students find it necessary to stay the summer after their second year to complete their theses, articles, or special projects. Although it is possible to complete the degree by taking classes part time, the school does not recommend it and generally admits no more than one part-time MA student per year.
To gain the most from the program, students should select a three-member advisory committee early. Led by a member of the school's graduate faculty who serves as the student's adviser, the committee acts as a resource as well as referee of the thesis, articles, or special project. One member of the committee should be a faculty member from outside the school with whom the student has taken a course.
The aim of the Master of Arts Program in Medical Journalism is to teach the skills needed to work as a medical journalist in both print and electronic media. Students will also gain the knowledge and background necessary to pursue further research in medical journalism.
Master's students in medical journalism must earn at least thirty graduate-level credits (ten courses numbered 400 or above) including three credits for a thesis or special project. Course requirements are divided into five categories: basic journalism and mass communication competencies, core medical journalism courses, related public health and other pertinent courses, core journalism and mass communication courses, and advanced journalism and mass communication courses.
Basic Competencies: All master's students must pass the school's spelling and grammar test by the end of their first semester. This is a basic requirement for graduation for undergraduate students and normally poses no major problem for graduate students. Information on the spelling and grammar test, including instructions on how to study for it, is included in the orientation packet sent to new students each summer.
Medical journalism students must also demonstrate competency in other basic skills related to their career goals. All medical journalism students must take Medical Journalism (JOMC 560) as one of their competency courses. Students interested in careers in print media must take Reporting and Writing News (JOMC 753) as a competency course, plus one other course in a related area, such as editing or feature writing. Those interested in broadcast careers must demonstrate competency in broadcast writing, generally by taking Writing for the Electronic Media (JOMC 121), plus two other relevant areas, such as video production and editing, electronic journalism, or television news production. Three competency courses are required, and no credit is given toward the degree. Competency courses can be at any level, including undergraduate (300 and below).
Core Medical Journalism Courses: Either Medical Reporting for the Electronic Media (JOMC 561) or Medical Journalism for the Print Media, and Reporting and Science Documentary Television (JOMC 562).
Related Public Health and Other Pertinent Courses: EPID 600, Principles of Epidemiology; HPAA 564, Evolution, Organization, and Financing of the U.S. Health System; and a third course outside the School of Journalism and Mass Communication approved by the director of the program in medical journalism.
Core Journalism and Mass Communication Courses: JOMC 701, Mass Communication Research Methods, and JOMC 740, Mass Communication Law. If the student makes an L in either course, he or she must pass a comprehensive examination during the second semester. If the student fails the exam, he or she must retake the course the following fall. If the student again makes an L, he or she will not be allowed to continue in the program.
Advanced Journalism and Mass Communication Courses: One JOMC 800-level seminar and one more JOMC 400-level or above course. Students planning to write a series of articles as their thesis option must take Specialized Reporting (JOMC 754) to fulfill the additional 400-level or above JOMC course requirement.
All students must pass the appropriate examinations, which include a comprehensive written examination covering the material in the student's path courses, given at the completion of course work, and an oral examination on the thesis or professional project, given by the student's advisory committee.
Master's students in medical journalism have the option of writing a traditional thesis or a series of articles (JOMC 993) or doing a nontraditional thesis project (JOMC 992). Examples of projects include preparing a broadcast-quality television or radio report, or preparing a medical journalism multimedia project.
Students will complete the master's program in two years by attending classes full-time during the first three consecutive semesters and then completing the thesis or project during the fourth semester. There is no provision for part-time students in the master's program in medical journalism.
Students select a three-member advisory committee. Headed by the director of the medical journalism program or another appropriate professor who serves as the student's adviser, the committee acts as a resource as well as a referee of the thesis or project. One member of the committee should be from outside the school, preferably from a health- or science-related discipline with whom the student has taken a course.
The PhD in mass communication is designed to prepare students for college teaching and research positions or research careers in mass communication industries, advertising agencies, market or opinion research firms, business, or government. The school works closely with each student to develop a program of study that is both interdisciplinary, allowing the student to take full advantage of the University's rich academic offerings, and tailored to meet the specific needs and interests of the student. The goal of the program is to produce outstanding scholars who are highly knowledgeable about mass communication and highly skilled as researchers.
The program is small and very selective; ten to twelve students are admitted each year. Admissions decisions are based not only on the standard criteria described elsewhere in this catalog - GRE scores, grade averages, and letters of recommendation - but also on a determination of whether the applicant's interests and goals fit with those of the program and faculty. For that reason, the statement of purpose and statement of research interests that must accompany an application are extremely important, and applicants are encouraged to be as specific as possible in outlining their research interests and career goals.
PhD students are required to develop: 1) a broad understanding and knowledge of mass communication in modern society; 2) expertise in two areas of specialization in mass communication; and 3) competence in an appropriate research methodology. Students have considerable flexibility in designing their programs around a core of four courses, which should be taken during the first year of study. The four core courses are Mass Communication Research Methods (JOMC 701), Readings in Mass Communication History (JOMC 742), Theories of Mass Communication (JOMC 705), and Mass Communication Law (JOMC 740). If a student receives an L in any core course, he or she must pass a comprehensive examination given during the second semester. If the student fails the exam, he or she must retake the course the following fall. If the student again makes an L, he or she will not be allowed to continue in the program.
Forty-eight graduate credits (400-level and above courses), in addition to at least six dissertation credits, are required for the PhD. Those 48 hours must be arrayed into three groups of courses: two substantive areas of specialization, a major area consisting of at least fifteen credits and a minor area consisting of at least nine credits; and research methods, consisting of at least four courses. Major and minor substantive areas should be selected from the list of approved research streams set by the program. The research methods that a student chooses to study must be appropriate to the student's areas of specialization and dissertation topic.
Other requirements include:
Students normally spend two years taking courses, then take comprehensive exams very early in their third fall semester. They then write their dissertation proposals. After the proposal is approved by the student's doctoral committee, the dissertation must be completed and defended. The nature of the dissertation research will govern the length of time a student spends on the project, but many students find it takes about one year to complete a dissertation. In general, it takes three years - and often more - to complete the PhD. The Graduate School requires students to complete the degree within eight years of entry into the program. Students who do not finish within eight years may petition for an extension.
Each PhD student selects a five-member supervisory committee, which is approved by the associate dean for graduate studies. This committee consists of three School of Journalism and Mass Communication faculty members and two graduate faculty members from outside the school. The student's adviser serves as chair of the committee. The committee should consist of professors with whom the student has taken courses. The committee guides the student's academic development, administers and evaluates the comprehensive exams, and approves the dissertation proposal and dissertation.
421 [121] ELECTRONIC JOURNALISM (3). Prerequisites, JOMC 120, 121, and permission of the instructor. Examination and application of in-depth broadcast news reporting techniques, especially investigative reporting, special events coverage, and the documentary. Students film and produce radio and television programs of actual news events. Cupp, Tuggle.
422 [122] PRODUCING TELEVISION NEWS (3). Prerequisites, JOMC 120, 421, and permission of the instructor. Students work under faculty guidance to produce "Carolina Week," a television news program, and are responsible for all production tasks: producing, reporting, anchoring, directing, and graphics. Tuggle.
423 [123] TELEVISION NEWS AND PRODUCTION MANAGEMENT (3). Students participate in a collaborative learning environment to hone skills learned in earlier courses and to help less-experienced students acclimate to the broadcast news experience within the school. By invitation only. Tuggle.
424 [124] ELECTRONIC MEDIA REGULATION AND POLICY (3). Survey of the history of communication technology from the telegraph to the Internet, with an emphasis on the regulatory framework that surrounded each medium and policy implications for the future. Carpentier.
434 [134] PUBLIC RELATIONS CAMPAIGNS (3). Prerequisite, JOMC 730. Capstone course that builds on concepts and skills from earlier courses. Students use formal and informal research methods to develop a strategic plan (including evaluation strategies) for a client. Curtin, Dougall, Kelleher, Lamb, Straughan.
441 [111] MINORITIES AND COMMUNICATION (3). An examination of racial stereotypes and minority portrayals in U.S. culture and communication. Emphasis is on the portrayal of Native Americans, African Americans, Hispanics, and Asian Americans in the mass media. Amana.
442 [115] WOMEN AND MASS COMMUNICATION (WMST 415) (3). An examination of women as media producers, subjects, and audiences with a focus on current practices and possibilities for change. Johnston, Vargas.
445 [145] PROCESS AND EFFECTS OF MASS COMMUNICATION (3). Mass communication as a social process, incorporating literature from journalism, social psychology, philosophy, political science, and history. Acquaints students with factors in message construction, dissemination, and reception by audiences. Brown, Kalyanaraman.
446 [146] INTERNATIONAL COMMUNICATION AND COMPARATIVE JOURNALISM (3). Development of international communication; the flow of news; the role of communication in international relations; communication in developing nations; comparison of press systems. Stevenson, Vargas.
448 [160] FREEDOM OF EXPRESSION IN THE UNITED STATES (3). An examination of the development of freedom of expression in the United States within the context of the nation's history. Staff.
450 [153] BUSINESS AND THE MEDIA (3) Role of media in American society and effect on public perception of business. Relationship of business press and corporate America. Current issues in business journalism. Roush.
451 [151] ECONOMICS REPORTING (3). Prerequisite, JOMC 753. Methods and tactics of covering businesses for mass communication. Why and how companies operate, and how to write stories about corporate news from public records and other sources. Roush.
452 [152] BUSINESS REPORTING (3). Prerequisite, JOMC 753. Coverage of Wall Street and the economy, including stocks, bonds, and economic indicators. Reporting on the Federal Reserve, labor, consumer sector, manufacturing, and inflation and certain industries. Roush.
453 [154] ADVANCED REPORTING (3). Prerequisite, JOMC 753. Rigorous, in-depth instruction and critiques of students' news and feature assignments done with different reporting methodologies: interviewing, official records, direct and participant observation, and survey research (i.e., the Carolina Poll). Meyer, Tuggle.
456 [156] MAGAZINE WRITING AND EDITING (3). Prerequisites, JOMC 753 and 256. Instruction and practice in planning, writing, and editing copy for magazines. Staff.
457 [157] ADVANCED EDITING (3). Prerequisite, JOMC 157. Concentration on the editing and display of complex news and feature stories and other print media content, with a significant emphasis on newspaper design and graphics. Bechtel, Cloud, Fee.
458 [158] SOUTHERN POLITICS: CRITICAL THINKING AND WRITING (3). News analysis with special attention to states of the American South and especially to elections. Social and economic trends, politics, and government serve as raw material for interpretive journalism. Guillory.
471 [176] ADVANCED ADVERTISING COPYWRITING (3). Prerequisites, JOMC 753, 170 or equivalent, 271 and permission of the instructor. Rigorous, in-depth instruction and critiques of student advertising writing. Sweeney.
473 [173] ADVERTISING CAMPAIGNS (3). Prerequisites, JOMC 753 and 271 or 272. Planning and execution of advertising campaigns, types and methods of advertising research, and the economic function of advertising in society. Lauterborn.
475 [175] CONCEPTS OF MARKETING (3). Designed for students anticipating careers in advertising, public relations, or related areas, this course teaches the vocabulary and basic concepts of marketing as it will be practiced, emphasizing the role of mass communication. Lauterborn.
476 [118] ETHICAL ISSUES AND SPORTS COMMUNICATION (3). Examines ethical dilemmas and decisions in the commercialization and coverage of modern sports. Topics include the influence of television, pressure to change sports traditions and standards for money, and negative influence on athletes from commercialization, as well as a range of social controversies.
478 [178] MEDIA MARKETING (3). Prerequisites, JOMC 753 and 170 or equivalent. Principles and practices of retail advertising in all media, with emphasis on selling, writing, and layout of retail advertising for the print media. Bowers.
480 [180] ADVANCED PHOTOJOURNALISM (3). Prerequisites, JOMC 180 and 753, or take 753 concurrently. Advanced course in black and white photojournalism, concentrating on the newspaper and magazine picture story, advanced camera and darkroom techniques, and picture editing. Beckman, Davison.
481 [181] DOCUMENTARY PHOTOJOURNALISM (3). Prerequisites, JOMC 480 and permission of the instructor. Students study and produce work on the social documentary tradition of photojournalism. Beckman, Davison.
485 [185] PUBLICATION DESIGN (3). Prerequisites, JOMC 185 and 753 (or take 753 concurrently), and permission of the instructor. Detailed study and application of graphic design techniques in magazines, newspapers, advertising, and corporate communication. Cairo.
486 [186] PROMOTION DESIGN (3). Prerequisites, JOMC 185 and permission of the instructor. Study and application of graphic design and promotional techniques to creating advertisements and other marketing materials. Practice in conceiving and executing finished layouts and graphics. Staff.
487 [187] INFORMATION GRAPHICS (3). Prerequisite, JOMC 185. Detailed study and application of graphic design and information-gathering techniques to creating charts, tables, diagrams, icons, and maps. Practice with visually presenting information with clarity and originality. Cairo.
488 [188] INTERACTIVE MULTIMEDIA NARRATIVES (3). Prerequisites, JOMC 188 and permission of the instructor. Issues and applications in cybercasting and cyberpublishing. Class will create, cyberpublish, and cybercast projects on the Internet while exploring the effective use of Internet technologies and current issues. Beckman.
489 [189] MULTIMEDIA AND COMPACT DISC PRODUCTION (3). Prerequisites, JOMC 188 and permission of the instructor. Advanced course in which students blend a variety of story-telling media into journalistic multimedia products. Students design and produce projects combining photography, audio, video, type, and informational graphics. Beckman.
490 [191] PROSEMINAR IN MASS COMMUNICATION (1-3). Small classes on various aspects of journalism and mass communication with subjects and instructors varying each semester. Staff.
491 [192] SPECIAL SKILLS IN MASS COMMUNICATION. Special topic courses about varying skills for mass communication professions with subjects and instructors varying each semester. May be repeated for credit if topics are different. Staff.
560 [195] MEDICAL JOURNALISM (HBHE 560) (HPAA 550) (3). Prerequisite, JOMC 753. Prepares students to work as medical journalists for a variety of media, including print, broadcast, and the Internet. The course emphasizes writing skills and interpreting medical information for consumers. Linden.
561 [196] MEDICAL REPORTING FOR THE ELECTRONIC MEDIA (HBHE 561) (HPAA 551) (3). Prerequisite, JOMC 560 or permission of the instructor. Teaches students how to conceive, script, report, and produce medical stories for electronic media, especially television. Students work in teams to produce projects for professional media outlets. Linden.
562 [197] SCIENCE DOCUMENTARY TELEVISION (HBHE 562) (HPAA 552) (3). Students learn skills needed to produce a science documentary for broadcast on television, including research and script writing. Linden.
580 [081] INTERMEDIATE PHOTOJOURNALISM (3). Prerequisites, JOMC 180 and permission of the instructor. Students expand their personal photographic vision and professional portfolio by honing their knowledge and skills of photographic composition, studio fashions, and artificial lighting techniques. Davison.
602 [102] MASS COMMUNICATION EDUCATION IN THE SECONDARY SCHOOL (3). Degree-seeking students must have permission of the instructor. Readings, discussion, and projects fostering excellence in teaching journalism/mass communication in the high school, from philosophy and practice to professional skills. Hill.
603 [103] MASS COMMUNICATION LAW IN THE SECONDARY SCHOOL (3). Degree-seeking students must have permission of the instructor. Application of First Amendment speech and press freedoms to secondary school media, including libel, privacy, access to information, journalistic privilege, prior restraint, advertising and broadcast regulation, and ethical practices. Hill.
604 [104] MASS COMMUNICATION WRITING AND EDITING IN THE SECONDARY SCHOOL (3). Degree-seeking students must have permission of the instructor. High school journalism teachers and advisers learn to teach the skills that journalists need to communicate. Emphasis on the writing and thinking skills necessary to convert information into clear messages. Hill.
605 [105] DESIGN AND PRODUCTION OF SECONDARY SCHOOL PUBLICATIONS (3). Degree-seeking students must have permission of the instructor. High school journalism teachers and advisers learn to teach the skills that journalists need to produce publications. Designed for persons with no background in design. (Note: Degree-seeking students may not use both JOMC 185 and 605 to complete degree requirements.) Hill.
670 [193] SPECIAL TOPICS IN ADVERTISING. Special topic courses about various advertising topics, with subjects and instructors varying each semester. May be repeated for credit if topics are different. Staff.
701 [201] MASS COMMUNICATION RESEARCH METHODS (3). Covers a broad range of research methods used in industry and academic research. Course content includes: the process and organization of writing research; applying a variety of quantitative and qualitative research methods; evaluating research design; and ethical issues inherent in research. Required course for all graduate students. Curtin, Meyer.
702 [202] MASS COMMUNICATION PEDAGOGY (3). Investigation of college teaching and academic life, including course planning, syllabus preparation, interpersonal skills, presentational modes, evaluation, and ways of balancing teaching with other expectations. Bowers, Walden.
703 [210] QUALITATIVE METHODS FOR MASS COMMUNICATION RESEARCH (3). Prerequisite, JOMC 701. Survey of naturalistic methods applied to mass communication research, including ethnography, in-depth interviews, life histories, and text-based analysis. Curtin, Vargas.
704 [211] STATISTICS FOR MASS COMMUNICATION RESEARCH (3). Prerequisite, JOMC 701. Statistics with emphasis on application to studies in mass communication. Prior knowledge of statistics and familiarity with computer software are NOT assumed. Stevenson, Zhao.
705 [245] THEORIES OF MASS COMMUNICATION (3). Students prepare analytical papers on theories of mass communication based upon extensive review of behavioral science literature. Required of PhD students and master's students in the mass communication sequence. Brown, Curtin, Fee, Gibson, Shaw.
730 [230] PUBLIC RELATIONS FOUNDATIONS (3). Introduction to the growing field of public relations practice: its history, legal and ethical issues, types and areas of practice, and construction of public relations campaigns. Must be used as a basic competency class by master's students. This course cannot be counted toward a program of study for doctoral students. Dougall.
740 [264] MASS COMMUNICATION LAW (3). Intensive study of press freedom and the First Amendment, including libel, privacy, access to information, free press-fair trial, advertising and broadcast regulation, journalistic privilege, prior restraints. Required of all graduate students. Hoefges, Packer, Walden.
742 [242] READINGS IN MASS COMMUNICATION HISTORY (3). Directed readings in mass communication history. Required course for PhD students. Fee.
743 [250] MEDIA MANAGEMENT (3). A study of planning policy functions related to media management concerns. Fee.
753 [253] REPORTING AND WRITING NEWS (4). Provides study and practice of the primary activities of a print journalist: gathering the news and writing about it for publication. Must be used as a basic competency class by master's students. This course cannot be counted toward a program of study for doctoral students. Fee.
754 [254] SPECIALIZED REPORTING (3). Prerequisite, JOMC 753 or permission of the instructor. Reporting of complicated topics, using in-depth backgrounding, investigative reporting techniques, story conferences and documents, and other research data. Required of news-editorial master's students who plan to complete the articles option. Friedman, Yopp.
801 [301] SEMINAR IN MASS COMMUNICATION RESEARCH METHODS (3). Prerequisites, JOMC 701 or equivalent, and permission of the instructor. Advanced work in quantitative data analysis and research preparation. Stevenson, Zhao.
830 [330] SEMINAR IN PUBLIC RELATIONS (3). Readings, discussions, and research in public relations. Boynton, Curtin, Straughan.
840 [364] SEMINAR IN MASS COMMUNICATION LAW (3). Prerequisite, JOMC 740 or permission of the instructor. Readings, discussion, and projects in major issues of mass communication law, including libel, privacy, access, court-press relations, the First Amendment, and regulation of telecommunications. Hoefges, Packer, Walden.
841 [340] SEMINAR IN MASS COMMUNICATION AND SOCIETY PERSPECTIVES (3). Readings, discussion, and papers on the roles and responsibilities of mass communication in society. Johnston.
842 [342] SEMINAR IN MASS COMMUNICATION HISTORY (3). Readings, discussion, and projects in mass communication history. Shaw.
846 [346] SEMINAR IN INTERNATIONAL COMMUNICATION (POLI 846) (3). Prerequisite, JOMC 446 or permission of the instructor. Reading and research in selected topics. Focus in recent years has included global news flow, communication and social change, communication in the collapse of communism, Western dominance in international communication, global culture, and the influence of technology. Stevenson, Vargas
847 [347] SEMINAR IN COMMUNICATION FOR SOCIAL CHANGE (3). Examines how grassroots and participatory strategies are being combined with communication technologies to promote social change in Third World settings of developed and developing nations. Vargas.
870 [370] SEMINAR IN SOCIAL AND ECONOMIC PROBLEMS IN ADVERTISING (3). Readings, discussion, and papers on advertising as a social and economic force in contemporary society. Bowers.
879 [379] SEMINAR IN ADVERTISING RESEARCH (3). Readings and discussion examining theories underlying advertising and the testing of those theories through research projects. Zhao.
890 [391] SEMINAR IN SPECIAL TOPICS IN MASS COMMUNICATION (3). Seminar on various aspects of mass communication, with content and instructors varying each semester. Staff.
900 [390] READING AND RESEARCH (3). Prerequisite, permission of the instructor. Advanced reading or research in a selected field. Staff.
992 [392] NONTRADITIONAL THESIS OPTION (3). Staff.
993 [393] MASTER'S THESIS (3). Staff.
994 [394] DOCTORAL DISSERTATION (at least 6 credits needed). Staff.