Group Genius: The Creative Power of
In this authoritative and fascinating
book, Keith Sawyer, a psychologist at the University of North Carolina at Chapel Hill, tears
down some of the most popular myths about creativity and erects new
principles in their place. The empowering message is that all of us
have the potential to be more creative; we just need to learn the
secrets of group genius.
October 2014: Group Genius in Forbes Magazine
Group Genius quoted in a Forbes Magazine article about why you should stop using brainstorming, and how to better tap into the creative power of the group.
October 2012: Group Genius published in Italian
The Italian edition of Group Genius has been published. The title is La forza del gruppo: Il potere creativo della collaborazione. Thank you to publisher Saggi Giunti!
April 2012: Sawyer presents Group Genius at KANEKO
Keith was the keynote speaker at this year's annual KANEKO event in Omaha. He shared the stage with a fascinating three-man improvisational ensemble; take a look at this three-minute video clip.
December 2011: Sawyer keynotes the Creativity World Forum
Keith delivered a keynote on group genius, sharing the stage with heavyweights like Malcolm Gladwell, Oliver Stone, and Jimmy Wales (founder of Wikipedia).
January 2011: Sawyer brings Group Genius to Davos
Keith Sawyer was an invited participant at the World Economic Forum in Davos, an event designed to foster group genius by bringing together people of different backgrounds.
November 2010: Group Genius in Asia
Group Genius is now translated into Korean, Japanese, Simplified Chinese, and Traditional Chinese.
December 2008: Sawyer featured in New York Times
The themes and research of Group Genius were featured in "Teamwork, The True Mother of Invention" by Janet Rae-Dupree.
September 2008: Group Genius featured in Investor's Business Daily
A Sep. 23 article by Cord Cooper titled "Tap Customers' Creativity" summarizes the message of Chapter 10 of Group Genius, "Collaborating with customers."
March 2008: Group Genius wins two book awards
The business book awards for 2007 are in! Group Genius won the award for Best Business Book on Innovation by 1-800-CEO-READ; and an award for Best Business Book in Management/Leadership by the Library Journal.
March 2008: Group Genius now in paperback
...and is now available at your local bookstore and online (click the image at right).
Praise for Group
“In this provocative book, Keith Sawyer complexifies our thinking about creativity, innovation, and genius.”—Howard Gardner, author of Five Minds for the Future
"Creativity can be planned. Keith Sawyer spent years studying jazz bands and improvisational theater troupes, discovering the structural rules underneath their seemingly effortless creativity. He shares the secrets in a book that's every bit as fun, insightful, and practical as you'd want a book on creativity to be."—Chip Heath and Dan Heath, authors of Made to Stick
“Group Genius is a must read for anyone
who needs to build better teams, take their organization to new
levels of performance, or make their city or region a more creative
and exciting place. If you want to understand the creative process
or want to make the most of your own creative capabilities, this is
the book for you.”
—Richard Florida, author of The Rise of
the Creative Class
“I can’t stop thinking and talking
about Group Genius. It’s filled with insightful
nuggets—from improvisational theater to the advent of
Monopoly to Impressionist painting to the invention of the mountain
bike—about teams and the creative process. Whether shedding
new light on brainstorming or exploring the subtleties of language,
Sawyer made me see creativity in a whole new way.”
—Ori Brafman, author of The Starfish
and the Spider