Zig ZagThe Surprising Path to Greater Creativity
"Creativity is not a mystery. There are proven techniques for enhancing creativity, and they are within anyone’s reach."

8 steps.

This book is your personal trainer, coaching you through the eight steps of creativity.

Zig Zag book cover
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Can you be more creative?

Absolutely, and Zig Zag shows you how. Dr. Keith Sawyer, a psychologist, professor, jazz pianist, and former videogame designer, is one of the world’s leading experts on creativity. To develop his accessible eight-step creativity program, Sawyer explored the lives of exceptional creators, tapped into the back stories of world-changing innovations, and analyzed laboratory experiments that delved deeply into the everyday creativity that all of us share. He discovered many surprising secrets of highly creative people—how they question assumptions when presented with new problems, how they get beyond creative blocks, and above all, how they negotiate the many twists and turns along the way.

Zig Zag draws on these secrets to provide an eight-step program that will help you achieve greater creativity—whether you’re looking for new ways to excel at your job, build a fulfilling career, develop a more deeply satisfying personal life, find fresh, clever, permanent solutions to nagging problems, make better decisions, bring about change in your community, and more.

Zig Zag provides an unprecedented collection of more than 100 practical, hands-on techniques that will keep you moving down the path. These research-based techniques help you ask deeper questions, see the world in new ways, and develop novel ideas. Zig Zag is your guidebook to the surprising, unpredictable, and fascinating journey that leads to greater creativity.