Zig ZagThe Surprising Path to Greater Creativity
"Much of what’s been written about creativity until now has romanticized it, invoking the divine Muses or the inner child or the deep subconscious..."
Zig Zag Creativity Cards

Zig Zag Creativity Cards
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The Model's eight steps

1. Ask

Creativity starts with a penetrating research question, a startling vision for a new work of art, an urgent business challenge, a predicament in your personal life. Mastering this step means you’re always looking for good problems, always seeking new inspiration. You know where you’re going, and yet you’re receptive to questions that emerge unexpectedly.

» Next step: Learn


How the Right Questions Lead to the Most Novel Answers