Zig ZagThe Surprising Path to Greater Creativity
"Much of what’s been written about creativity until now has romanticized it, invoking the divine Muses or the inner child or the deep subconscious..."
Zig Zag Creativity Cards

Zig Zag Creativity Cards
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The Model's eight steps

7. Choose

A creative life is lived in balance, held steady by the constant tension between uncritical, wide-open idea generation and critical examination and editing. Choosing is essential, because not all ideas and combinations are ideal for your purposes.

» Next step: Make


How to Pick the Best Ideas and Then Make Them Even Better