Zig ZagThe Surprising Path to Greater Creativity
"Much of what’s been written about creativity until now has romanticized it, invoking the divine Muses or the inner child or the deep subconscious..."
Zig Zag Creativity Cards

Zig Zag Creativity Cards
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The Model's eight steps

3. Look

You are constantly, quietly aware. You don’t just see what you expect to see. You see the new, the unusual, the surprising. You see what others take for granted, and what they incorrectly assume. You expose yourself to new experiences eagerly, without hesitation; you regularly seek out new stimuli, new situations, and new information.

» Next step: Play


How to Be Aware of the Answers All Around You