The 48 cards are grouped into eight powerful, surprisingly simple steps.

  1. ASK: How to Ask the Right Questions
  2. LEARN: Prepare Your Mind
  3. LOOK: Spot the Answers Around You
  4. PLAY: Imagine Possible Worlds
  1. THINK: How to Have Great Ideas
  2. FUSE: How to Combine Ideas
  3. CHOOSE: Make Good Ideas Even Better
  4. MAKE: Make Your Ideas Visible

Each of the 48 techniques is inspired by the latest scientific research on how people create. Follow this advice, and you won’t have to wait for that mysterious moment of insight. You’ll begin to create consistently and successfully.