About

The Zig Zag Creativity Cards are based on Dr. Sawyer’s breakthrough creativity book, Zig Zag: The Surprising Path to Greater Creativity. Zig Zag provides an unprecedented collection of over 100 practical, hands-on techniques that will keep you moving down the path. If you like the 48 techniques in the card deck, you’ll want to get the book for the full set.

To develop these techniques, Sawyer explored the lives of exceptional creators, tapped into the back stories of world-changing innovations, and analyzed laboratory experiments that delved deeply into the everyday creativity that all of us share. He discovered many surprising secrets of highly creative people—how they question assumptions when presented with new problems, how they get beyond creative blocks, and above all, how they negotiate the many twists and turns along the way.

Zig Zag draws on these secrets to provide an eight-step program that will help you achieve greater creativity—whether you’re looking for new ways to excel at your job, build a fulfilling career, develop a more deeply satisfying personal life, find fresh, clever, permanent solutions to nagging problems, make better decisions, bring about change in your community, and more.

The card deck contains 48 practical, hands-on techniques. The book doubles that number and provides over 100 techniques that will keep you moving down the path. These research-based techniques help you ask deeper questions, see the world in new ways, and develop novel ideas. The cards and the book together are your guides to the surprising, unpredictable, and fascinating journey that leads to greater creativity.