Telling Carolina's Story: Why 1 is a Powerful Number

At Carolina, one is a powerful number.

One person’s work can reach thousands across North Carolina. That’s the concept behind a new marketing effort that highlights how Carolina people improve the lives of North Carolinians.

Visit to see a cross-section of stories about Carolina people who are helping North Carolinians and, at the same time, helping to lead the state into the future. Some of those people are also highlighted in public service announcements airing during TV broadcasts of Tar Heel football and basketball games. You can watch the first TV spots, featuring researcher and pharmacy professor Howard McLeod and alumna Pharen Bowman of the Carolina Advising Corps, at Print messages are running in football and basketball game programs. All of the placements are free.

Six stories on are just a start in chronicling the reach Carolina has from Murphy to Manteo. We need your help in finding more people who exemplify the University’s service to our state. If you know a Carolina graduate in your community whose story will inspire others, e-mail us at

Students Capture Untold Story of the Galapagos

Carolina’s global connections include the Galapagos Islands, which are the focus of a partnership with the Universidad San Francisco de Quito to protect the fragile ecosystems of these islands. One new result is a compelling student-produced multimedia program, “Galapagos: Battle for Balance between Man and Nature.”

Coach Williams’ book sales benefit Carolina Covenant students

Basketball fans adding Coach Roy Williams’ new autobiography, “Hard Work: My Life On and Off the Court,” to their holiday shopping are helping support the Carolina Covenant. Part of the proceeds are being donated to the Covenant, which helps low-income students.

PlayMakers stretches artistically with Nickleby production

Director Joseph Haj discusses the PlayMakers Repertory Company’s latest production, “The Life and Adventures of Nicholas Nickleby,” adapted from the classic Charles Dickens novel in a unique format featuring 25 actors portraying 150 roles.

Kauffman executive brings entrepreneurial expertise to Carolina

Judith Cone, former vice president of emerging strategies for the Ewing Marion Kauffman Foundation, seed funder of the Carolina Entrepreneurial Initiative, has joined the University in a temporary post to guide strategies to better foster innovation and entrepreneurship.
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