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News Release

For immediate use 

Sept. 1, 2005 -- No. 386

Local angles: Cleveland, Los Angeles

North Carolina Public Radio-WUNC
hires Babin as Marketplace reporter

CHAPEL HILL – North Carolina Public Radio – WUNC (91.5 FM) has hired Janet Babin for the newly created position of reporter for the innovations desk reporter for American Public Media’s Marketplace. Babin will report on stories related to research, technology and innovation for business, as well as general news from the Southeast that is of interest nationally, to air on the "Marketplace," "Marketplace Morning Report" and "Marketplace Money" programs, which are aired on public radio stations across the country.

Babin begins October 1, and will be based at the studios of North Carolina Public Radio–UNC in Chapel Hill and Durham.

A frequent contributor to "Marketplace," Babin has 10 years’ experience as a broadcast journalist. She joins North Carolina Public Radio–UNC from WCPN-WVIZ public radio and television in Cleveland, where she was a reporter, anchor and substitute talk show host. Babin has reported for National Public Radio, and also worked at public radio stations in Indiana and Pennsylvania. She holds a degree from the school of business administration at Long Island University, and also studied at the Sorbonne at the University of Paris.

North Carolina Public Radio–UNC general manager Joan Siefert Rose says Babin will add an important dimension to the station’s news reporting.

"Many of our listeners have encouraged North Carolina Public Radio to report more regularly about our region to a national audience," she said. "Our partnership with Marketplace will assure that Janet Babin’s stories about business innovation in North Carolina will be heard by the more than 8 million people who tune in weekly to Marketplace."

J.J. Yore, Marketplace executive producer and American Public Media vice president of programming, said the partnership benefits his organization, as well. "The Research Triangle Park in North Carolina is known for innovation and creative approaches to technology. We look forward to providing our listeners with stories from this area, as well as from other hubs of innovation around the country." He added, "Janet Babin brings enthusiasm and expertise to this position, and will add a new dimension to our broadcasts."

Marketplace is based in Los Angeles and is part of American Public Media. "Marketplace," "Marketplace Morning Report" and "Marketplace Money" are broadcast on more than 330 public radio stations nationwide. "Marketplace" is also distributed worldwide by Armed Forces Radio.

North Carolina Public Radio–UNC is a service of the University of North Carolina at Chapel Hill, broadcasting at 91.5 FM in the Triangle and Triad, at 90.9 FM in Rocky Mount/Wilson, and at 88.9 FM on the Outer Banks.

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North Carolina Public Radio-WUNC contact: Joan Siefert Rose, (919) 966-5454, jsrose@wunc.org

Marketplace contact: Celeste Wesson, (213) 621-3567, cwesson@marketplace.org