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Dell awards grants to faculty

Dell Computer Corp. has given grants totaling $127,750 to 12 Carolina business and computer science faculty members for research projects focused on high-tech business and marketing topics. Grants came from the Dell STAR (Strategic Technology and Research) program.

Recipients are:

* Kevin Jeffay, F. Donelson Smith and Russell Taylor, Department of Computer Science, $25,000 for "Multimedia Networking Research Support of Virtual Field Trips";

* Steve Hoeffler, Marycarmen Aguilar and Catherine Gihlstorf, Kenan-Flagler Business School, $25,000 for "Multimedia Case and Instructional Material Development";

* Steve Hoeffler, Nicholas Lurie, Rebecca Ratner and Gal Zauberman, Kenan-Flagler Business School, $20,500 for "The Dell Virtual Behavioral Lab: Capturing Consumer Behavior in the Information Age";

* Charlotte Mason, Kenan-Flagler Business School, $13,000 for "Customer Relationship Management: An Analytical Approach"; and

* Arvind Malhotra and Albert Segars, Kenan-Flagler Business School, $25,000 for "Understanding Business Implications of Wireless Technologies" and $19,000 for "Metrics of the New Economy: Extending Research and Outreach."

Dell solicits grant proposals from campuses from which it recruits and hires employees, said Sam Baber, campus manager for Dell.

"UNC faculty presented an extraordinary batch of proposals to us this year," he said. "We have a strong relationship with the campus -- it's one of the best in terms of recruiting -- and we want to maintain the relationship."

Faculty at six universities received grants this year, the second year of the program. Last year, five Kenan-Flagler faculty received grants totaling $77,000.

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