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                                                                                                                                                                                                                               NEWS SERVICES
210 Pittsboro Street, Campus Box 6210
Chapel Hill, NC  27599-6210
(919) 962-2091   FAX: (919) 962-2279


Not for publication

Oct. 28, 2003 -- No. 568

Undergraduate business symposium to highlight how students can excel in business and beyond

Thursday and Friday, Nov. 6-7
Sites including Kenan Center, McColl Building,
George Watts Hill Alumni Center, UNC-Chapel Hill campus

Scott A. Livengood, chairman of the board, chief executive officer and president of Krispy Kreme Doughnuts, will discuss how to excel in the business world and beyond when he addresses undergraduate business students at the University of North Carolina at Chapel Hill Friday (Nov. 7).

Livengood will appear at the Kenan-Flagler Business School’s Undergraduate Business Symposium, which this year is sponsored by Philip Morris USA, Procter & Gamble, PepsiCo, Banc of America Securities and Nortel Networks.

After graduating from Carolina, Livengood returned to Winston-Salem and, in 1977, joined Krispy Kreme. He became president in 1992, chief executive officer in 1998, and chairman of the board one year later. He has guided the company through its greatest period of expansion — developing markets across the United States and managing entry into Canada and plans for international growth.

Livengood is a member of the UNC Board of Visitors and serves on the executive committee of the Educational Foundation Inc.. He has served on the boards of Wake Forest University, Salem Academy and College, Habitat for Humanity of Forsyth County and BB&T, one of the nation’s largest banks.

Livengood will address more than 400 students, 50 executives and 50 faculty members in his luncheon keynote speech. The symposium, a large, student-run event, is among the highlights of Kenan-Flagler’s undergraduate program. Nine undergraduates at Kenan-Flagler are responsible for this year’s symposium, from contacting executives to registering students to ensuring the success of the event.

"Excelling in Business and Beyond," this year’s theme, allows undergraduates the opportunity to develop a sense of professionalism and to gain exposure to real-world business issues, thus enhancing what they learn in the classroom. Executives from a wide variety of companies, including PricewaterhouseCoopers, 3M, Newell-Rubbermaid, Carolina Panthers, Black & Decker and Ernst & Young LLP, will lead panels for students. These panels are organized into relevant topics such as accounting, marketing, consulting, evaluating the job offer and the savvy business traveler.

For more information contact Elizabeth Gray at, or visit the Web site at

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Kenan-Flagler contact: Kim Weaver Spurr, (919) 962-8951,