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ADVISORY

Not for publication

 March 26, 2004 -- No. 164

N.C. Prevention Partners, GlaxoSmithKline to announce collaboration to combat childhood obesity

Tuesday (March 30), 10 a.m.
Apex Elementary School
700 Tingen Road, Apex (387-2150)

Media representatives are invited to attend a briefing by officials representing the state, GlaxoSmithKline and N.C. Prevention Partners on a new partnership addressing the epidemic of overweight children in North Carolina.

Howard Lee, chairman of the State Board of Education and a former state senator; Mary Linda Andrews, director of community partnerships at GlaxoSmithKline; and Dr. Meg Molloy, executive director of N.C. Prevention Partners, will speak.

N.C. Prevention Partners is an affiliate of the N.C. Institute for Public Health, a unit of the University of North Carolina at Chapel Hillís School of Public Health.

N.C. Prevention Partners will develop assessment tools, model policies, educational materials and proven programs for education leaders, teachers, staff, parents and students. The toolkits will be developed in conjunction with and tested in the Mecklenburg, Cumberland and Warren County Schools.

Childhood overweight has reached the epidemic level statewide, with one in four adolescents between 12 and 18 years of age and 20 percent of 5-to-11-year-olds overweight or at risk of overweight. The costs of physical inactivity, poor diet choices and overweight to the state of North Carolina is estimated to exceed $11 billion annually.

Coverage notes for photographers and videographers: There will be B-roll and sound opportunities with students at Apex Elementary immediately following the 10 a.m. announcement.

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N.C. Prevention Partners contacts: Meg Molloy, (919) 966-8213; or Kim Shovelin, (252) 327-0236
School of Public Health contact: Lisa Katz, (919) 966-7467