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Media Advisory

Not for publication

March 28, 2005 -- No. 133

‘Yield to Heels’ pedestrian safety day is Wednesday
(March 30); focus is on campus construction

Wednesday (March 30), 9 a.m. to 2 p.m.
Four crosswalks across campus (details below)
UNC campus

The University of North Carolina at Chapel Hill’s "Yield to Heels" pedestrian safety day will have a particular focus: the increased need for safety and awareness as construction projects continue on campus.

Volunteers and public safety officers will be stationed with message signs at the following crosswalk locations:

· South Road at the Bell Tower;

· South Road by the Student Recreation Center;

· South Columbia Street at the big fraternity court; and

· Manning Drive between the School of Dentistry and the Thurston Bowles Building.

Volunteers and public safety officers also will distribute free T-shirts and information fliers with pedestrian safety tips and coupons from local vendors. Dr. Tony Waldrop, vice chancellor for research and economic development, and Bruce Runberg, associate vice chancellor for facilities planning and construction, will join in the event at the Bell Tower location between 11:30 a.m. and noon.

The "Yield to Heels" campaign focuses on three messages for drivers, pedestrians and bicyclists: Be aware, be considerate and be safe.

More information on Yield to Heels is available at http://www.hsrc.unc.edu/pubinfo/Y2H_spring05.htm.

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UNC Highway Safety Research Center contact: Katy Jones, (919) 843-7007 or jones@hsrc.unc.edu

News Services contact: Deb Saine, (919) 962-8415 or deborah_saine@unc.edu