Media Advisory

Annual ‘Yield to Heels’ pedestrian safety day
is on campus this Wednesday (Oct. 26)

Media representatives are invited to cover this annual outreach effort aimed at improving awareness and encouraging pedestrian safety on campus at the University of North Carolina at Chapel Hill.

Led by the UNC Highway Safety Research Center, volunteers and public safety officers will proactively encourage students, faculty, staff and visitors to be aware, be considerate and be safe as they negotiate crosswalks, intersections and other areas where vehicles, bicyclists and pedestrians converge.

Volunteers and public safety officers will be stationed with message signs at the following crosswalk locations:

• South Road at the Bell Tower;
• South Road by the Student Recreation Center;
• South Columbia Street at the big fraternity court; and
• Manning Drive between the School of Dentistry and the Thurston Bowles Building.

These staff and volunteer monitors will distribute free T-shirts and information fliers with pedestrian safety tips and coupons from local vendors.

The "Yield to Heels" campaign focuses on three messages for drivers, pedestrians and bicyclists: Be aware, be considerate and be safe.

More information on Yield to Heels is available at http://www.hsrc.unc.edu/y2h

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UNC Highway Safety Research Center contact: Katy Jones, (919) 843-7007 or jones@hsrc.unc.edu

News Services contacts: Lisa Katz, (919) 962-2093 or lisa_katz@unc.edu, and Deb Saine, (919) 962-8415 or deborah_saine@unc.edu