NEWS SERVICES 

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Media Advisory

For immediate use

Oct. 23, 2006 -- No. 504

UNC's Yield to Heels pedestrian safety
event to focus on visibility for pedestrians

Wednesday, (Oct. 25)
9 a.m. to 2 p.m.
Four crosswalks on campus (details below)
UNC-Chapel Hill campus

Media are invited to cover the ongoing efforts of the University of North Carolina at Chapel Hill's Yield to Heels pedestrian safety education campaign. Volunteers will distribute educational fliers and retro-reflective items to pedestrians at four crosswalks on campus.
Retro-reflective gear can be seen by motorists up to 500 feet away at nighttime. As daylight-saving time ends, the decrease in daylight makes it more difficult to see pedestrians and bicyclists.

Volunteers will be stationed at the following crosswalks:

Now in its sixth year, the Yield to Heels campaign focuses on three messages for drivers, pedestrians and bicyclists: Be aware, be considerate and be safe.

More information on pedestrian safety is available at www.hsrc.unc.edu or www.dps.unc.edu.

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UNC Department of Public Safety contact: Randy Young, (919) 962-1502
UNC Highway Safety Research Center contacts: Katy Jones, (919) 843-7007 or Delisa Davis, (919) 843-4859