210 Pittsboro Street
Campus Box 6210
Chapel Hill, NC 27599-6210

T 919-962-2091
F 919-962-2279

Media Advisory

For immediate use

March 26, 2007

UNC to brief media on Carolina North conceptual
approaches in conjunction with community meetings

Tuesday, March 27, 2 p.m.
2603 School of Government, UNC campus

The University of North Carolina at Chapel Hill will present three potential approaches for developing Carolina North to media representatives on Tuesday (March 27) before two community meetings later in the day.

Jack Evans, executive director of Carolina North, and Luanne Greene, principal with Ayers Saint Gross, a Baltimore architectural and planning firm specializing in campus planning, will preview their presentations for the community meetings, which will be held at 3:30 p.m. and 5:30 p.m. Electronic versions of images representing the three conceptual approaches will be available for the media at the 2 p.m. session in Room 2603 of the School of Government.

The three approaches are preliminary and strictly conceptual; they will not include detailed features such as squares to mark buildings, Evans said. None of these approaches are what university officials believe will be the precise direction a concept plan would take. Laying them out now for members of the campus and local communities will generate feedback that will help sharpen the focus and improve the drafting of an eventual concept plan as the process advances.

The initial approaches to development are based in part on a new ecological assessment will help guide the university’s efforts toward sustainability principles and goals. Other contributors include the nearly yearlong process resulting in a report from the Leadership Advisory Committee – which included community representatives – that made recommendations for guiding principles for development. In addition, the university began a series of technical workshops last fall with consultants and staff from the Town of Chapel Hill and other local agencies. At the same time the university is working on its plans, supporting studies are under way or planned involving the campus and government and community entities on topics such as transit, transportation and fiscal impact.

Members of the local and university communities attending Tuesday’s sessions will have opportunities to ask questions and share comments. After a brief presentation of the conceptual plans and university programs that may emerge at Carolina North, attendees can discuss the plans and programs with UNC staff in small groups.

Carolina North is envisioned as a mixed-use academic development on the university’s 900-plus-acre tract. The UNC Board of Trustees has directed the administration to submit a development plan for Carolina North to local governments by next October. Trustees are expected to see a draft conceptual plan at their July meeting. For more information about Carolina North, go to the website,

The School of Government (Knapp Building) is located at the corner of Country Club Drive and N.C. 54. Parking for the media briefing is available in the N.C. 54 lot and Rams Head deck.


News Services contact: Lisa Katz, (919) 962-2093,