Well Said: Neuroeconomics

Consumers and investors aren’t always totally rational when it comes to making financial decisions.

When emotion seeps into the equation, all bets are off.

To find out why our emotions tend to lead us away from making more calculated decisions, Camelia Kuhnen is combining neuroscience, psychology and economics to better understand how people use their brain to make financial decisions.

In this week’s episode, we talk about the new field of neuroeconomics with Kuhnen, an associate professor of finance at the UNC Kenan-Flagler Business School.

Join us every Wednesday for the University’s podcast as we talk with Carolina’s newsmakers and experts. Each episode, students, faculty, staff and alumni will discuss what’s going on in classrooms, labs and around campus, and how it pertains to the local, national and international headlines.

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Read a transcript of this episode.

Published Oct. 4, 2017