School of Journalism and Mass Communication
SUSAN KING, Dean
Christopher S. Roush, Senior Associate Dean
Rhonda Gibson, Associate Dean for Graduate Studies
Napoleon B. Byars, Associate Dean for Undergraduate Studies
Penny M. Abernathy, Jane D. Brown, Richard R. Cole, Jean Folkerts, Anne M. Johnston, Susan King, Thomas R. Linden, Cathy L. Packer, Dan Riffe, JoAnn Sciarrino, Donald L. Shaw, Brian Southwell, Dulcie M. Straughan, John M. Sweeney, C.A. Tuggle, Lucila Vargas, Jan J. Yopp.
Debashis Aikat, Andy R. Bechtel, Lois A. Boynton, Napoleon B. Byars, Francesca R. Carpentier, George W. Cloud, Patrick D. Davison, Barbara G. Friedman, Rhonda Gibson, Heidi J. Hennink-Kaminski, Joe Bob Hester, Michael Hoefges, Sriram Kalyanaraman, Seth Noar, Christopher S. Roush, Laura A. Ruel, Janas E. Sinclair.
Spencer Barnes, Daren Brabham, Queenie A. Byars, Maria Comello, Paul F. Cuadros, Tori Ekstrand, Steven King, Daniel Kreiss, Trevy McDonald, Dana McMahan, Terrence Oliver, Chad Stevens, Ryan M. Thornburg.
Professor of the Practice
Winston Cavin, David Cupp, J. Ferrel Guillory, Paul M. Jones, Jock Lauterer.
John B. Adams, Harry Amana, Jesse O. Anthony, Richard Beckman, Thomas Bowers, Albert R. Elam, Robert Lauterborn, Raleigh C. Mann, Philip Meyer, James J. Mullen, Carol Reuss, Richard H. Simpson, Charles S. Stone, Xinshu Zhao.
The School of Journalism and Mass Communication (JOMC) was founded as the Department of Journalism in 1924 and became the School of Journalism in 1950. Forty years later, it expanded its purview by adding “and Mass Communication” to its title. The school offers a course of study leading to the bachelor of arts with a major in journalism and mass communication as well as a bachelor of arts with a major in business journalism. JOMC is the only school of journalism and mass communication in North Carolina.
For more than 75 years, the school has built an impressive record of service. Through excellent teaching, research, and public service, and through its students, faculty, alumni, and friends, the school has been a force in journalism–mass communication education and the mass media of North Carolina and beyond. When the school was last accredited in 2009 by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), the national team stated that the school “has earned a reputation as one of the premier programs in journalism and mass communication.”
Today, more than 9,000 of the school’s alumni are active in every aspect of journalism and mass communication. They hold high positions with newspapers, international news agencies, magazines, Internet companies, broadcasting companies, and advertising agencies; in public relations, business journalism, photojournalism, and graphic design; and in research, government, education, and industry.
The school has an excellent reputation, and relations with the mass media are first-rate. The primary role of the school has been and continues to be the education of young people for professional careers in mass communication in North Carolina and beyond.
Programs of Study
The degrees offered are the bachelor of arts with a major in journalism and mass communication and the bachelor of arts with a major in business journalism. The school also offers a minor in journalism and mass communication, with concentrations in reporting, business journalism, advertising, public relations, electronic communications, and mass communication and society. Certificates in sports communication, business journalism, and Latina/o journalism and media are also offered. Students are subject to the requirements in place when they are admitted to the School of Journalism and Mass Communication; consequently, the requirements described in this bulletin particularly apply to students admitted to the school during the 2013–2014 academic year.
Admission to the School
Students enroll in the General College of the University during their first two years, after which they may transfer to the School of Journalism and Mass Communication. (Students may take some JOMC courses in the first two years as noted in the section on preparing for the major.)
Undergraduate admission to UNC–Chapel Hill is handled by the University’s Office of Undergraduate Admissions, and requests for information and application forms should be sent to that office. The Office of Undergraduate Admissions also will advise students on the proper first-year and sophomore courses to take in preparation for junior-year transfer to Chapel Hill from other campuses.
Students typically are admitted to the school when they attain junior standing and have completed most of the requirements of the General College on the Chapel Hill campus or have earned grades of C or better in equivalent courses at other recognized institutions. To qualify for admission from the General College or from another UNC–Chapel Hill department or school, students must meet the minimum overall 3.1 grade point average required for admission to the school.
Typically, students transfer into the school in their junior year if they meet the required grade point average. Although they can take up to 24 hours in JOMC courses prior to being admitted, the grade point average policy will be strictly followed. Students will not be admitted to the school to finish the courses required for the degree if they do not meet the grade point average requirement.
Because the University limits the number of transfer students from other institutions, transfer applicants compete for admission to the school on the basis of grade point averages and other academic credentials, and on such matters as commitment to a career in journalism or mass communication and letters of recommendation. The Office of Undergraduate Admissions makes the final decision on admitting transfer students, after consultation with the school.
Preparation for the JOMC Major
Students may take JOMC 153 News Writing in the first semester of their sophomore year. JOMC 101 The World of Mass Communication and 102 Exploring the Visual World are open to first-year students and sophomores. Seniors have first priority for courses, then juniors, then sophomores. Many courses require prerequisites and are restricted to majors only.
Students should take the introductory courses in their major area of study as soon as possible because those courses are prerequisites for subsequent ones. Those introductory courses are as follows:
• Advertising/Public Relations area of study: JOMC 137 Principles of Advertising and Public Relations
• Journalism area of study: JOMC 221 Audio-Video Information Gathering, JOMC 253 Reporting.
Majoring in Journalism and Mass Communication: Bachelor of Arts
The school prepares men and women for careers in journalism and mass communication by offering an academic program that provides a basic liberal arts education, an understanding of the responsibilities of a free press in a democratic society, and a fundamental knowledge of journalistic and mass communication techniques and substance.
The philosophy that guides the school is that journalists and communicators must understand the political, social, economic, and cultural forces that operate within society. For this reason, students acquire a background in the humanities, social sciences, and natural sciences while preparing themselves for journalism–mass communication careers. About one-third of the credit hours earned toward the bachelor of arts with a major in journalism and mass communication are in journalism–mass communication (JOMC) courses. The balance of each student’s program is expected to provide the broad education necessary for those who plan careers in mass communication.
More than perhaps any other field, journalism requires a strong foundation in spelling, grammar, punctuation, and other writing skills, as well as technical proficiency in the use of computers. Students are expected to have this foundation before they enter the school; consequently, students must score at least 70 percent on the school’s usage and grammar examination as a condition for graduation. The examination is administered several times a semester and during the summer.
Students are responsible for meeting all other graduation requirements. If they have questions about their requirements they should consult an advisor in the school’s Student Records and Registration Office (Carroll Hall), or an associate dean. Specific information about graduation requirements, advising, registration, and other procedures is also available at MyUNC and in the Academic Guide on the JOMC Web site.
The school cannot guarantee that courses needed to satisfy a student’s degree requirements will be offered during summer school. Students who plan to complete degree requirements in summer school should be aware that low enrollments sometimes force the school to cancel certain courses or sections during either or both summer sessions.
Journalism–Mass Communication Requirements outside the School
Students in the school must take specified courses to satisfy General Education requirements:
• Foundations: Quantitative reasoning: JOMC students are advised to take STOR 151 Basic Concepts of Statistics and Data Analysis to satisfy this requirement.
• Approaches: Social and behavioral sciences (nonhistorical): Students must take ECON 101 Introduction to Economics, and POLI 100 Introduction to Government in the United States, 208 Political Parties and Elections, or 209 Analyzing Public Opinion.
• Approaches: Social and behavioral sciences (historical analysis): Students must take HIST 128 American History since 1865.
• Connections: Students must satisfy all eight Connections requirements.
• State and local government and politics requirement: Students must complete one of the following courses: POLI 101 State and Local Government in the United States or 405 North Carolina Politics and Public Policy.
Students are expected to gain a depth of knowledge of a topic outside the school. At a minimum, they must take an outside concentration of at least three courses (minimum of nine credit hours) in another department or school. Courses used to meet Foundations and Approaches requirements may not be used to satisfy this requirement. However, courses used to meet Connections requirements, including courses that are also meeting Approaches requirements, may be used for the outside area of concentration. Students may also satisfy the outside requirement by completing a minor or second major in another department or school. Students who wish to complete a second major outside the school and who did not declare the second major before being admitted to the school, must download a second-major declaration form from the school’s Web site and return it to Student Records and Registration in Carroll Hall for approval. They must meet with an academic advisor in the College of Arts and Sciences to ensure that they can meet all requirements for the second major.
Journalism–Mass Communication Requirements in All Sequences
The degree earned is the bachelor of arts with a major in journalism and mass communication, and areas of study are not noted on the diploma. Two areas of concentration are offered: a concentration in advertising/public relations; or a concentration in journalism, with specializations in editing and graphic design, electronic communication, multimedia, photojournalism, or reporting. Some courses are required for all majors in the school, and each area of study has specific course requirements.
Students who enter the School of Journalism and Mass Communication in fall 2009 or later must complete a minimum of 33 credits in journalism–mass communication with a grade point average of 2.0 or better. A grade of D in a JOMC core course will not be counted in the minimum number of journalism–mass communication credits required for graduation; the course must be retaken if it is required for the major. If the course is not specifically required then another course that meets the requirement the first course was meeting may be taken in its stead. JOMC 393 may not be counted in the minimum of 33 credit hours required in journalism–mass communication for graduation. The school will normally accept only six credit hours of journalism–mass communication courses taken at other institutions and requires students to pass exemption examinations to receive credit for certain basic courses. The school does not accept transfer credit for JOMC 153.
Of the basic 120 hours for graduation, at least 72 hours must be outside journalism–mass communication. Within those 72 hours, at least 65 must be in the College of Arts and Sciences. Please check the courselist below or ConnectCarolina for prerequisite information for JOMC courses.
Students must achieve a passing score of at least 70 on the school’s usage and grammar examination.
All students in the school must complete the following courses in the school core:
• JOMC 141 Professional Problems and Ethics
• JOMC 153 News Writing
• JOMC 340 Introduction to Mass Communication Law (JOMC 153 is a prerequisite)
Students in the school must also complete two courses from a single group in an immersion area.
• The Audience: JOMC 376, 445, 449, 463, 475, 490 (when appropriate topic)
• Mass Communication Theory: JOMC 240, 445, 490 (when appropriate topic)
• History, Law, and Regulation: JOMC 242, 342, 424, 428, 440, 450, 458, 490 (when appropriate topic)
• Digital Media: JOMC 349, 440, 449, 463, 490 (when appropriate topic), 551, 552
• Diversity: JOMC 342, 441, 442, 443, 446, 447, 490 (when appropriate topic)
• Political Communication: JOMC 244, 446, 447, 458, 475, 490 (when appropriate topic)
• Business and Entrepreneurship: JOMC 424, 450, 475, 490 (when appropriate topic), 551, 552
• Sports Communication: JOMC 245, 376, 377, 455, 476, 490 (when appropriate topic)
• Honors: JOMC 691H, 692H
In addition to the school core and completion of two courses in an immersion area, students must complete a number of courses in each major area of study.
B.A. Major in Journalism and Mass Communication: Advertising/Public Relations Curriculum
The advertising/public relations curriculum is for students who wish to communicate on behalf of organizations, including corporations, government agencies, nonprofit and advocacy groups, and public relations and advertising agencies. Students learn to develop persuasive advertising messages or focus on strategic communication efforts for an organization. Both are pursued within an ethical framework of communication.
Advertising/Public Relations Curriculum Core Requirements
• JOMC 137 Principles of Advertising and Public Relations
• JOMC 279 Advertising and Public Relations Research
• At least four courses in one of three areas: advertising, public relations, or strategic communication:
º Advertising (four-course minimum): JOMC 271, 272, 471, 472, 473, 475, 491 (when advertising is the topic), 690
º Public Relations (four-course minimum): JOMC 232, 431, 434, and at least one of the following courses: JOMC 182, 187, 333, 433, 435, 491 (when public relations is the topic) (Not all of the courses in the preceding list may be offered every semester.)
º Strategic Communication (four-course minimum): JOMC 232, 271, 272, 431, 491 (when strategic communication is the topic)
This specialization will equip students with basic skills in both disciplines and is most valuable for students who may work in small agencies or businesses after graduation, or for students whose goal is a law degree.
B.A. Major in Journalism and Mass Communication: Journalism Curriculum
The journalism curriculum is for students who wish to become journalists, who want to broadcast, report, write, photograph, and present news and information to better inform society. These students learn techniques and theories to conceptualize information within the context of an independent press designed to create an informed public able to govern itself.
Journalism Core Requirements
• JOMC 221 Audio-Video Information Gathering
• JOMC 253 Reporting. Students are encouraged to take this course simultaneously with 221. Students specializing in editing and graphic design must substitute 157 for 253.
• At least four courses in one of five areas: editing and graphic design, electronic communication, multimedia, photojournalism, and reporting:
º Editing and graphic design (four-course minimum): JOMC 182 and at least three of the following courses: JOMC 187, 253, 457, 463, 482, 483, 484
º Electronic communication (four-course minimum): JOMC 121, 421, 422 or 426, and at least one additional course from the following list: JOMC 422, 423, 424, 425, 426, 427, 428
º Multimedia (four-course minimum): JOMC 187, 581, 582 or 583, 586
º Photojournalism (four-course minimum): JOMC 180, 480, 481, 582, 584
º Reporting (four-course minimum): JOMC 157 and at least three courses from the following list: JOMC 121, 256, 258, 451, 452, 453, 454, 456, 457, 459, 463, 491(when appropriate topic)
Majoring in Business Journalism: Bachelor of Arts
Stock market swings on Wall Street, changes in how corporate America operates and is governed, and fluctuations in the United States and global economies have left many journalists and communication professionals scrambling to improve their skills to cover such stories. The bachelor of arts with a major in business journalism teaches undergraduate students the concepts, skills, and techniques needed to report and write about such issues for journalism and mass communication in the 21st century. It is the only such program in the University system and the only such undergraduate program at any public university east of the Mississippi River.
The School of Journalism and Mass Communication, in conjunction with the Kenan–Flagler Business School, created the major in business journalism to enable potential journalists and other communication professionals to address the growing need for understanding how markets and business work and the ability to explain these increasingly complex areas in a way that the average mass communication consumer can understand. The program prepares undergraduate students for positions primarily in journalism but also in public relations and internal communications.
The major in business journalism builds on the success of the school’s certificate program in business journalism, which began enrolling students in 2004. Graduates of the certificate program have gone on to jobs at The Wall Street Journal, The New York Times, Bloomberg News, Reuters, and other business media, as well as to jobs in corporate communications. Journalists and communicators with an understanding of how the business world works—and an ability to write about it—are valued employees in today’s media world.
Students must apply within the School of Journalism and Mass Communication. Applications will only be accepted each fall. The earliest students may apply is the fall of their sophomore year. Because admission to the major is by application only, a student cannot predeclare this specialization with an advisor in the Academic Advising Program and should choose another option for their predeclaration in the journalism school. To enter the program, a student must be classified as a junior (a total of 60 completed hours) the fall following their application and have a cumulative grade point average of 3.1.
Students must provide the following documents: 1) application, 2) résumé, 3) writing sample, 4) 200-word statement of why they want to join the program, and 5) two letters of recommendation.
• BUSI 403, 404, 407, 408 (BUSI 101 and ECON 401 are prerequisites)
• JOMC 141, 153, 340, 450, 451, 452
• At least two courses from BUSI 401, 405, 406, 409
• At least one course from JOMC 137, 157, 221, 253, 551, 552
• MATH 152, 231, or 232; or STOR 112 or 113. Students receiving credit by examination for both MATH 231 and 232 are exempt from this requirement.
• STOR 155
• Social and behavioral sciences (nonhistorical) Approaches requirement: Students must take ECON 101 Introduction to Economics, and POLI 100 Introduction to Government in the United States, 208 Political Parties and Elections, or 209 Analyzing Public Opinion.
• Social and behavioral sciences (historical analysis) Approaches requirement: Students must take HIST 128 American History since 1865.
• Students must complete at least 21 credit hours of C grades or better in JOMC courses.
• Students must complete at least 15 hours of C grades or better in BUSI courses.
In order to graduate, business journalism majors must achieve a score of at least 70 percent on the school’s usage and grammar exam. Students have several opportunities to take the usage and grammar exam before they graduate.
To receive a bachelor of arts degree with a major in business journalism, students must complete at least 120 credit hours with a minimum 2.0 grade point average as required by the University.
Minoring in Journalism and Mass Communication
Students from outside the school may earn a minor in journalism and mass communication. Participation is limited, and interested students must apply to the senior associate dean of the school by January 15. Preference is given to sophomores.
Students must choose one of the following tracks and complete at least 15 credit hours of C grades or better in JOMC courses taken at UNC–Chapel Hill.
• Either JOMC 141 or 340
• JOMC 153, 157, and 253
• One course from the following list: JOMC 256, 258, 451, 452, or 453
Business Journalism (6 courses)
• Either JOMC 137 or 253
• Either JOMC 141 or 340
• JOMC 153, 450, 451, and 452
• JOMC 137, 153, 271, and 272
• One course from the following list: JOMC 141, 240, 242, 340, 342, 349, 441, 442, 445, 446, or 448
• JOMC 137, 153, and 232
• Either JOMC 431 or 434
• One course from the following list: JOMC 141, 240, 242, 340, 342, 349, 441, 442, 445, 446, 448, or 450
• JOMC 121, 221, and 421
• Either JOMC 141 or 340
• One course from the following list: JOMC 141, 240, 242, 342, 349, 441, 442, 445, 446, or 448
Mass Communication and Society
• JOMC 240
• Four courses from the following list: 141, 242, 340, 342, 349, 424, 441, 442, 445, 446, or 448
Minors are not required to pass the school’s usage and grammar exam.
A certificate signifying a concentration of three or more courses in a related field of study is noted on a student’s transcript. A limited number of students (within and outside the school) are admitted to each program and guaranteed a seat in the three required courses.
Certificate in Sports Communication
The program, which aims to lead the nation in educating young practitioners about important issues of sports in the United States and beyond, provides courses about sports and the media, offers internships and scholarships for students, and brings visiting lecturers to the school. Students interested in applying to the program should contact the director of the Sports Communication Program. Students must complete three of the following four courses to receive the certificate: JOMC 376, 377, 455, 476.
Certificate in Business Journalism
The certificate in business journalism is offered for students within and outside the school interested in a career in business reporting or editing as well as for students interested in careers in corporate communication and corporate advertising. Students interested in applying to the program should contact the director of the Business Journalism Program. Students must complete three courses to receive the certificate: JOMC 450, 451, and 452.
Certificate in Latina/o Journalism and Media
The certificate is an interdisciplinary program of the School of Journalism and Mass Communication, the Department of Romance Languages and Literatures, and the Department of English and Comparative Literature through its Latina/o studies minor and program. It is offered only to journalism and mass communication majors. Students must complete four courses (12 credit hours) to receive the certificate.
• JOMC 443
• SPAN 369
• Advanced Spanish proficiency, which may be satisfied by completing SPAN 326, 335, 375, or by passing a proficiency examination
• An introductory course to Latina/o studies, which may be fulfilled by MUSC 147, HIST 241, ENGL 364, GEOG 430 or 452.
Credit hours that count towards the certificate may also count toward a major in journalism and mass communication, a double major or minor in Romance languages with an emphasis in Hispanic literatures and cultures, or a minor in Latina/o studies.
Honors in Journalism and Mass Communication
An honors program is available to students who have demonstrated their ability to perform distinguished work. Invitation to the senior-level honors courses (JOMC 691H and 692H) is based upon an average of 3.5 or better in the major and overall, recommendation by a faculty member in the school, and approval by the director of the honors program. Students successfully completing the program are graduated with honors or with highest honors.
When a student enters the School of Journalism and Mass Communication all advising is in Carroll Hall, Student Records and Registration (Room 158–160), Monday through Friday, 8:00 a.m. to 5:00 p.m., year-round. Students are strongly encouraged to meet regularly with an advisor.
Special Opportunities in Journalism and Mass Communication
Students are urged to work on campus publications and other programs, including The Daily Tar Heel, The Carolina Communicator, “Carolina Week,” “Carolina Connection,” Black Ink, and Blue & White. In addition, the school operates the Reese News Lab where students can also gain experience. Students are also encouraged to join appropriate professional organizations, including campus chapters of the Society of Professional Journalists, American Advertising Federation, Public Relations Student Society of America, Carolina Association of Black Journalists (affiliated with the National Association of Black Journalists), Electronic News Association of the Carolinas, Society for News Design, and National Press Photographers Association.
The practicum course (JOMC 393) offers students an opportunity to do supervised professional work during a regular semester for one credit hour, with a maximum of three credit hours total. Students work on area media or in media-related positions for eight to 10 hours a week and write a report at the end of the semester.
The school strongly encourages students to obtain internships, primarily in the summer, because they provide invaluable professional experience. News-editorial, advertising, photojournalism, graphic design, broadcast news, public relations, business, and other internships are possible. Students can enroll in JOMC 393 to receive internship credit. The school’s career services director oversees internship credit. Many media organizations in North Carolina and other states send executives to the school to interview students for internships. When JOMC 393 or other courses are an internship, the credit does not count toward graduation requirements for journalism–mass communication. Approval is required from the senior associate dean for other special studies courses.
Students are encouraged to study abroad. Students should consult with the study abroad advisor and the senior associate dean to determine any journalism–mass communication course credit prior to the study abroad term.
Many special scholarships are available to journalism–mass communication majors and to students transferring into the school. For information, see the school’s Web site or write the senior associate dean of the school by December 1 for the following academic year.
Undergraduates participate in research through a research pool that assists faculty in their research and creative activities, through independent studies with faculty members to work on specific projects, and through the school’s honors program, which engages the student in substantive research that culminates in a thesis in the senior year.
The school offers an M.A. degree in mass communication and a Ph.D. degree in mass communication. JOMC graduate courses may be used as minor or supplementary courses for the M.A. and Ph.D. in other fields. For further information on the graduate program, write to the associate dean for graduate studies of the School of Journalism and Mass Communication or see the school’s Web site.
The school operates a Career Services Office and constantly seeks to fit the right graduating senior (or alumnus or alumna) with the right job. Students in the school are also encouraged to use the services of University Career Services.
Information is available from the Office of Student Records and Registration in Carroll Hall, from the Dean’s Office in 117 Carroll Hall, or from the senior associate dean or associate dean for undergraduate studies. Current and prospective students will also find the school’s Web site helpful. A weekly newsletter is emailed to JOMC majors and premajors during the academic year. Contact the assistant dean for communication to be added to the listserv.
School of Journalism and Mass Communication, CB# 3365, Carroll Hall, (919) 962-1204. Web site: www.jomc.unc.edu.
61 First-Year Seminar: Sex, Drugs, and Rock ’n’ Roll: Teen Health and the Media (3). Students will examine the existing research and gather their own evidence for or against negative health effects. They will create media literacy exercise that could help interpret/resist negative health effects.
89 First-Year Seminar: Special Topics (3). Special topics course. Contents will vary each semester.
100 Grammar for Journalists (1). The goal of this course is to teach students basic skills in grammar, punctuation, and spelling and help prepare them for the school’s spelling and grammar exam. Students must earn a score of 70 or above on the exam to receive their degree.
101 The World of Mass Communication (3). Overview of mass communication’s vital role in society with discussion of media institutions, theories, practices, professional fields, and effects on society, groups, and individuals.
102 Future Vision: Exploring the Visual World (3). Survey of visual communication tools, techniques, and theories, and how they may be used in all areas of the mass media, present and future. Not open to students who have already taken JOMC 180, 182, or 187.
120 Introduction to Video Production and Editing (3). Prerequisite, JOMC 121. Permission of the instructor. Introduction to video production, with close attention to refining creative and technical skills while preparing professional-quality video segments.
121 Writing for the Electronic Media (3). Analysis of broadcast journalism; theory and practice in communicating news, primarily through the medium of radio.
137 Principles of Advertising and Public Relations (3). Survey of the economics, psychology, philosophy, and history of both fields, with emphasis on research foundations and the design, execution, and assessment of strategic communication efforts.
141 Professional Problems and Ethics (3). Intensive study through concepts and cases of ethical issues and problems facing mass communication professionals in modern society.
153 News Writing (3). Required preparation, sophomore standing, keyboarding skills, and spelling and grammar exam (or coregistration in JOMC 100). Elements of news stories, writing leads, organizing and writing various types of news stories. Students in the journalism track are encouraged to register for JOMC 253 in the semester following JOMC 153.
157 News Editing (3). Prerequisite, JOMC 153. Study and practice in copy reading, headline writing, and proofreading, with attention given to printing terminology, page makeup, type structure, computer use in editing, and analysis of newspapers.
180 Beginning Photojournalism (3). Permission of the school. An introductory course in photojournalistic technique and content gathering. Students photograph, edit, and publish assignments, including general news events, sports, feature and portrait assignments, and a picture story.
181 Intermediate Photojournalism (3). Prerequisite, JOMC 180. Permission of the school. Students expand their personal photographic vision and professional portfolio by honing their knowledge and skills of studio and location lighting, propping, and styling. Students learn studio and location portraiture and photo illustration and create a photo essay or portrait series.
182 Introduction to Graphic Design (3). Permission of the school. Principles and practices of design, typography, graphics, and production for visual communication for print and electronic media. Computer graphics and pagination.
187 Introduction to Multimedia (3). Permission of the school. Entry-level course in multimedia storytelling that includes modules on theory; the profession; design; content gathering; and editing, programming, publishing, and usability.
221 Audio-Video Information Gathering (3). Prerequisite, JOMC 153. Restricted to declared journalism majors and minors. Introduces students to the tools and skills needed to engage in quality news-oriented storytelling with audio, video, and multimedia. Students will learn to deliver news stories using multiple platforms, taking advantage of the strengths of each.
232 Public Relations Writing (3). Prerequisites, JOMC 137 and 153. Education and practice in communication skills required of public relations practitioners. Service-learning course.
240 Current Issues in Mass Communication (3). Analysis of the interrelationships between United States mass media and the society that they serve.
242 The Mass Media and United States History (3). An examination of the development of the mass media in the context of history. Emphasis is on major developments and trends within a chronological framework.
244 Talk Politics: An Introduction to Political Communication (3). Prerequisite, JOMC 153. An overview of political communication issues and an examination of political campaigns for students who intend to practice communication in the public arena and for those interested in political processes.
245 Sports and the Media (1). A comprehensive overview of the relationship between sports and the media. Athletes, coaches, and professionals share what goes into producing the sports journalism that we read, listen to, and watch.
253 Reporting (3). Prerequisite, JOMC 153. Exercises in news gathering, interviewing, and writing news.
256 Feature Writing (3). Prerequisite, JOMC 153. Instruction and practice in writing feature articles for newspapers and magazines.
258 Editorial Writing (3). Prerequisite, JOMC 153. Practice in writing editorials for daily and nondaily newspapers.
271 Advertising Copy and Communication (3). Prerequisite, JOMC 137. Application of findings from social science research; social responsibility of the copywriter and advertiser; preparation of advertisements for the mass media; research in copy testing.
272 Advertising Media (3). Prerequisite, JOMC 137. The media-planning function in advertising for both buyers and sellers of media; the relationships among media, messages, and audiences; computer analysis.
279 Advertising and Public Relations Research (3). Prerequisite, JOMC 137. Critical understanding and application of quantitative and qualitative methods used in the strategic planning and evaluation of advertising and public relations campaigns.
296 Individual Study (3). Permission of the instructor. An individual readings and problems course to be directed by a faculty member in whose field of interest the subject matter lies.
333 Video Communication for Public Relations and Marketing (3). Prerequisite, JOMC 137. Introduction to the use of video as a means of communication with a variety of an organization’s publics, both internal and external.
340 Introduction to Mass Communication Law (3). Prerequisite, JOMC 153. Introduction to press freedom and the First Amendment, including libel, privacy, access to information, free press–fair trial, advertising and broadcast regulation, journalistic privilege, and prior restraint.
342 The Black Press and United States History (3). A chronological survey of the African American press in the United States since 1827. Emphasis is on key people and issues during critical areas in the African American experience.
344 Censorship (3). Its history, conflicting philosophies and practice through politics, government, ethnicity, religion, pressure groups, the media, and the law, with emphasis on events and personalities.
349 Introduction to Internet Issues and Concepts (3). Students develop an understanding of social, legal, political, and other issues related to the use of the Internet. Offered online.
376 Sports Marketing and Advertising (3). Examines the range of promotional techniques being used in the modern sports industry. Topics include sponsorships, advertising, merchandising, and the effects of commercialization.
377 Sports Communication (3). Permission of the instructor. Examination of organizations involved in the sports communication field, including publishing, team and league media relations, college sports information offices, broadcasting, and advertising.
393 Mass Communication Practicum (1–3). Prerequisite, JOMC 153. Permission of the instructor for students lacking the prerequisite. Students work with area media and advertising and public relations firms and meet weekly for consultation and evaluation by the faculty advisor. Must be taken Pass/Fail only.
421 Electronic Journalism (3). Prerequisites, JOMC 121 and 221. Examination and application of in-depth broadcast news reporting techniques, especially hard news reporting and special events coverage.
422 Producing Television News (3). Prerequisite, JOMC 421. Permission of the instructor. Students work under faculty guidance to produce “Carolina Week,” a television news program, and are responsible for all production tasks such as producing, reporting, anchoring, directing, and others.
423 Television News and Production Management (3). Prerequisite, JOMC 422. Permission of the instructor. Students participate in a collaborative-learning environment to hone skills learned in earlier courses and help less-experienced students acclimate to the broadcast news experience within the school. By invitation only.
424 Electronic Media Management and Policy (3). Introduces management, station operation, and economic and legal issues one might encounter while working in electronic media. Provides a background of electronic media organizations in addition to providing information needed to understand the policies under which media managers work.
425 Voice and Diction (3). Designed to help students develop presentation skills and use voices effectively as professional broadcast journalists.
426 Producing Radio (3). Prerequisite, JOMC 121. Students work under faculty guidance to produce “Carolina Connection,” a weekly 30-minute radio news program, and are responsible for all production tasks: producing, reporting, anchoring, and editing.
427 Studio Production for Television News (3). Prerequisite, JOMC 221. This course is a project-based, hands-on studio production course with special focus on technical skill development and directing in a news environment.
428 Broadcast History (3). A theoretical course designed to help students develop an understanding of and an appreciation for the role broadcast journalism has played in recent American history.
431 Case Studies in Public Relations (3). Prerequisite, JOMC 137. Analysis of public relations practices, including planning, communication, and evaluation exercises, and management responsibilities.
433 Crisis Communication (3). Prerequisites, JOMC 137 and 431. Principles of effective crisis communication management are introduced, applied, and practiced in this service-learning class. Students apply the concepts, theories, and frameworks learned in the classroom by working with community partners to research, design, and deliver crisis communication plans and media training.
434 Public Relations Campaigns (3). Prerequisites, JOMC 232, 279, and 431. Capstone course that builds on concepts and skills from earlier courses. Students use formal and informal research methods to develop a strategic plan, including evaluation strategies, for a client.
435 Public Information Strategies (3). Prerequisite, JOMC 137. This course provides a comprehensive assessment and understanding of the role of public relations professionals throughout government and the nonprofit sector as well. The course examines the unique requirements placed on communicators who are simultaneously responsible for representing their respective organizations while keeping the public informed.
440 The Law of Cyberspace (3). This course reviews what the courts have said about the Internet as well as how other branches of the government and the private sector have responded to the Internet. Focuses on how the First Amendment applies to the Internet.
441 Diversity and Communication (3). An examination of racial stereotypes and minority portrayals in United States culture and communication. Emphasis is on the portrayal of Native Americans, African Americans, Hispanics, and Asian Americans in the mass media.
442 Gender and Mass Communication (WMST 415) (3). An examination of gender as it relates to media producers, subjects, and audiences with a focus on current practices and possibilities for change.
443 Latino Media Studies (3). An introductory course to the study of United States Latina/os and the media. It analyzes the media portrayal of Latina/os in United States mainstream media. The course also examines media that cater to Latina/os and explores the way in which Latina/o audiences use the multiple media offerings available to them.
445 Process and Effects of Mass Communication (3). Mass communication as a social process, incorporating literature from journalism, social psychology, sociology, political science, and history. To acquaint students with factors in message construction, dissemination, and reception by audiences.
446 International Communication and Comparative Journalism (3). Development of international communication; the flow of news and international propaganda; the role of communication in international relations; communication in developing nations; comparison of press systems.
447 International Media Studies (3). The study of media system operations in a particular country, such as Mexico, including how news and information are disseminated and used by audiences. Taught in the spring semester and includes a trip to that country during spring break.
448 Freedom of Expression in the United States (3). An examination of the development of freedom of expression in the United States within the context of the nation’s history.
449 Blogging, Smart Mobs, and We the Media (3). For advanced undergraduates through Ph.D. students. Practical and theoretical approaches to understanding, designing, building, and using virtual communities, including studies of network capital, social capital, and social production.
450 Business and the Media (3). Role of media in United States society and effects on public perceptions of business. Relationship of business press and corporate America. Current issues in business journalism.
451 Economics Reporting (3). Prerequisite, JOMC 153. Coverage of Wall Street and the economy, including stocks, bonds, and economic indicators. Reporting on the Federal Reserve, labor, consumer sector, manufacturing and inflation, and certain industries.
452 Business Reporting (3). Prerequisite, JOMC 153. Methods and tactics of covering businesses for mass communication. Why and how companies operate and how to write stories about corporate news from public records and other sources.
453 Advanced Reporting (3). Prerequisites, JOMC 153 and 253. Rigorous, in-depth instruction and critiques of students’ news and feature assignments done with different reporting methodologies: interviewing, official records, direct and participant observation, and survey research (the Carolina Poll).
454 Advanced Feature Writing (3). Prerequisites, JOMC 153 and 256. Writing and reporting important topics in in-depth feature articles. Discussion and utilization of writing and reporting techniques in order to complete articles for publication or other dissemination. In-depth instruction and critiques of student work.
455 Sports Writing (3). Researching and writing sports stories, including game coverage, magazine features, and opinion columns. Students complete reporting and writing exercises inside and outside of the classroom.
456 Magazine Writing and Editing (3). Prerequisites, JOMC 153 and 256. Instruction and practice in planning, writing, and editing copy for magazines.
457 Advanced Editing (3). Prerequisite, JOMC 157. Concentration on the editing and display of complex news and features stories and other print media content with a significant emphasis on newspaper design and graphics.
458 Southern Politics: Critical Thinking and Writing (3). News analysis with special attention to states of the American South and especially to elections. Social and economic trends, as well as politics and government serve as raw material for interpretive journalism.
459 Community Journalism (3). Prerequisite, JOMC 153. Comprehensive study of the community press, including policies, procedures, and issues surrounding the production of smaller newspapers within the context of the community in its social and civic setting.
463 Newsdesk (3). Permission of the instructor. Students work under faculty guidance to create and update a news Web site. Students will blog their reporting, conceptualize and execute multimedia news reports, and learn how to lead online conversations that engage both readers and sources. Requires travel in and around Chapel Hill.
471 Advanced Advertising Copywriting (3). Prerequisite, JOMC 271. Permission of the instructor. Rigorous, in-depth instruction and critiques of student advertising writing.
472 Art Direction in Advertising (3). This course provide students with finished advertising for their portfolios through visual theory instruction, creative exercises, and strategy application.
473 Advertising Campaigns (3). Prerequisite, JOMC 271 or 272. Planning and executing advertising campaigns; types and methods of advertising research; the economic function of advertising in society.
474 The Branding of Me (3). What have you done to brand yourself? Students will use YouTube, Twitter, and Facebook in a calculated plan with other new-media marketing tools to land that first job.
475 Concepts of Marketing (3). Designed for students anticipating careers in advertising, public relations, or related areas, this course teaches the vocabulary and basic concepts of marketing as it will be practiced, emphasizing the role of mass communication.
476 Ethical Issues and Sports Communication (3). Permission of the instructor. Ethical dilemmas and decisions in the commercialization and coverage of sports, including the influence of television, pressure to change traditions and standards for monetary reasons, and negative influences on athletes.
478 Media Marketing (3). Prerequisite, JOMC 137. Principles and practices of retail advertising in all media, with emphasis on selling, writing, and layout of retail advertising for the print media.
480 Advanced Photojournalism (3). Prerequisite, JOMC 180; pre- or corequisite, JOMC 153. Permission of the school. Advanced course in photojournalism content gathering, history, ethics and storytelling. Students shoot advanced newspaper and magazine assignments and create short multimedia stories combining photography, audio, and video.
481 Documentary Photojournalism (3). Prerequisite, JOMC 480. Permission of the school. Students study the documentary tradition and produce stories within the social documentary genre of photojournalism. Students choose a relevant social issue and create a multimedia Web site featuring long-form documentary storytelling.
482 Newspaper Design (3). Prerequisite, JOMC 182; pre- or corequisite, JOMC 153. Permission of the school. Detailed study of page layout and graphics techniques in newspapers.
483 Magazine Design (3). Prerequisite, JOMC 482. Permission of the school. Detailed study of page layout and graphics techniques in magazines.
484 Information Graphics (3). Prerequisite, JOMC 182. Permission of the instructor for students lacking the prerequisite. Study and application of graphic design and information-gathering techniques to creating charts, maps, and diagrams.
485 Publication Design (3). Prerequisite, JOMC 182; pre- or corequisite, JOMC 153; permission of the instructor. Detailed study and application of graphic design techniques in magazines, newspapers, advertising, and corporate communication.
486 Motion Graphics (3). Detailed study and application of motion-graphic techniques that utilize the combination of words, photos, graphics, video, sound, and voice-overs to convey stories for news and entertainment. Students learn Adobe After Effects software and the art of storytelling to enable them to conceptualize and execute digital animations.
490 Special Topics in Mass Communication (1–3). Small classes on various aspects of journalism–mass communication with subjects and instructors varying each semester. Descriptions for each section available on the school’s Web site under Course Details.
491 Special Skills in Mass Communication (1–3). Courses on various skills in journalism-mass communication with subjects and instructors varying each semester. This course satisfies a skills- or craft-course requirement. Descriptions for each section available on the school’s Web site under Course Details.
551 Digital Media Economics and Behavior (3). The course will focus on the changing economics affecting 21st century news organizations and the economic drivers of other content providers such as music companies, the film industry, online aggregators and commerce sites for lessons that can be applied across industry segments.
552 Leadership in a Time of Change (3). Prerequisite, JOMC 452, 475, or 551. During a time of fast-paced technological innovation, this course examines the critical strategic choices facing media executives. Students will observe and research a media company that is making the transition, as well as produce a case study on that effort.
560 Medical Journalism (HBEH 660, HPM 550) (3). Prepares students to work as medical and health journalists for a variety of media, including print, broadcast, and the Internet. The course emphasizes writing skills and interpreting medical and health information for consumers.
561 Medical Reporting for the Electronic Media (HBEH 561, HPM 551) (3). Students work in teams to produce, script, and report medical and health stories for broadcast on “Carolina Week,” the award-winning, student-produced television newscast.
562 Science Documentary Television (HBEH 562, HPM 552) (3). Students conceive, produce, and write a science documentary feature-length story for broadcast on public television.
564 Medical and Science Reporting (3). Prerequisite, JOMC 153. Required preparation, a second reporting or writing course. Focuses on developing strategies to research and write about medical issues, specifically selecting topics, finding and evaluating sources, and information gathering. Students produce a range of stories, from short consumer pieces to in-depth articles.
581 Multimedia Design (3). Prerequisite, JOMC 187. Permission of the instructor for students lacking the prerequisite. Theory and practice of multimedia design with an emphasis on usability, design theory, and evaluative methodologies, including focus groups, survey research, eye-track testing, and search engine optimization.
582 Interactive Multimedia Narratives (3). Prerequisite, JOMC 180. Permission of the school. Students will learn audio and video content gathering, editing and storytelling techniques, and how to publish these media onto a variety of multimedia platforms.
583 Multimedia Programming and Production (3). Prerequisite, JOMC 187. Permission of the school. Advanced course in multimedia programming languages that includes designing and building dynamic projects.
584 Documentary Multimedia Storytelling (3). Permission of the instructor. Students work on a semester-long documentary multimedia project that includes photo and video journalists, audio recordists, designers, infographics artists, and programmers. Open by application to students who have completed an advanced course in visual or electronic communication.
586 Intermediate Multimedia (3). Prerequisite JOMC 187. This course covers basic programming, graphic design, and storytelling for the Web. Students work in a Flash authoring environment and learn how to design, storyboard, and script an interactive storytelling project. Students collect and incorporate photos, videos, sound, text, graphics, and database information into interactive multimedia presentations.
585 3D Design Studio (3). Prerequisites, JOMC 187 and 182. Permission of the instructor. The use of three-dimensional design and animation to create visual explanations.
602 Mass Communication Education in the Secondary School (3). Graduate standing. Readings, discussion, and projects fostering excellence in teaching journalism–mass communication in the high school, from philosophy and practice to professional skills.
603 Mass Communication Law in the Secondary School (3). Graduate standing. Application of First Amendment speech and press freedoms to secondary school media, including libel, privacy, access to information, journalistic privilege, prior restraint, advertising and broadcast regulations, and ethical practices.
604 Mass Communication Writing and Editing in the Secondary School (3). Graduate standing. High school journalism teachers and advisors learn to teach the skills journalists need to communicate. Emphasis on writing and thinking skills necessary to convert information into clear messages.
605 Design and Production of Secondary School Publications (3). Graduate standing. High school journalism teachers and advisors learn to teach the skills journalists need to produce publications. Designed for persons with no background in design. Degree-seeking students may not use both JOMC 182 and 605 to complete degree requirements.
671 Social Marketing Campaigns (3). Social marketing is the application of marketing concepts and practices to bring about behavior change for a social good. This course is designed as a service-learning course and fulfills the experiential education requirement.
690 Special Topics in Advertising (1–3). Courses on special topics in advertising with subjects and instructors varying each semester.
691H Introductory Honors Course (3). Permission of the instructor. Required of all students reading for honors in journalism.
692H Honors Essay (3). Permission of the instructor. Required of all students reading for honors in journalism.