|

Introduction
I am familiar with and interested in the topic of drive-thru espresso
shops because for the last year and a half I have held a part-time job
at one. I am a barista, which is a term for an expert espresso bartender,
at Southern Mudd Espresso, located on highway 54 in Durham right before
I-40. Southern Mudd is one of the few drive-thru espresso businesses in
the area; the only other kiosk competition relatively close is in Cary.
The owners, who are natives of Durham, got the idea from espresso kiosks
they saw out west, specifically in Montana. They modeled Southern Mudd
after a drive-thru company called Mountain Mudd in Billings, Montana.
Southern Mudd is a full espresso bar, providing drinks from lattes to
americanos, Italian cream sodas, to specialty coffees, exactly as a full-sized
espresso café would. The efficiency for the consumer and producer
that the kiosk espresso shop offers without sacrificing the quality of
the product makes the setup a very practical one. Southern Mudd opened
roughly three years ago and has collected a loyal customer base, especially
Monday through Friday morning coffee drinkers on their way to work who
have a particular taste for fresh gourmet coffee (they drive by a particular
fast-food joint on their way to us).
Apparently this drive-thru trend is fairly new to the South, but is something
relatively common in the Northwest, where it is seeing much success. Therefore,
I am interested in researching the history of the coffee and espresso
industry in the United States to track when the consumer acquired a taste
for gourmet coffee and when he decided he wanted it fast, thus allowing
the creation of drive-thru espresso bars. Did the idea stem more from
the drive-thru concept for fast food, or from the kiosk setups that are
popular in shopping malls and centers, or both? I am also interested in
information on starting a drive-thru espresso bar: who to contact, what
kind of layout is optimal, what are the regulations, etc.
My intended audience includes those who are interested in opening their
own drive-thru espresso shop, and the consumer that needs his/her latte
on-the-go. For those who are interested in starting an espresso shop,
this research will be beneficial because I hope to make information on
the start-up process readily available as well as research on market trends.
And for the coffee lover, this research will be beneficial to entice the
consumer to try drive-thru espresso shops for convenience, and to assure
them that the setup still allows for a quality product.
Print Sources
Dicum, Gregory. The coffee book : anatomy of an industry from crop to
the last drop. New York : New Press, 1999. HD9199.A2 D53 1999.
Hattox, Ralph S. Coffee and coffeehouses : the
origins of a social
beverage in theMedieval Near East. Seattle : University of Washington
Press, 1985. GT2919.N33 H37 1985.
Marshall, C. F. The world coffee trade : a guide
to the production, trading,
and consumption of coffee. Cambridge: Woodhead-Faulkner, 1983.
HD9199.A2 M37 1983.
Pendergrast, Mark. Uncommon grounds : the history
of coffee and how it
transformed our world. 1st ed. New York, NY : Basic Books, 1999. TX415
.P46 1999.
Ukers, William H. All about coffee, 2d ed. New
York: The Tea and Coffee
Trade Journal Company, 1935. TX415 .U5 1935.
Electronic Indexes and Database
Sources
4th ed. Gale Group. (2000). Specialty Coffee. Encyclopedia of
Emerging
Industries. [Online]. Available: Business and Company Resource Center
[1 February 2003].
Cote, J. (June, 2002). The Espresso Lane Drive-Throughs Prove they can
Serve up Coffee Alongside the Big Guys. Modesto Bee,
McClatchy Newspapers, Inc. [Online] Available:
Academic Universe LexisNexis [1 February 2003].
Crawford, M. (February 2002). Tales from the drive-through frontlines.
(Convenience Coffee). Specialty Coffee Retailer. [Online]
Available: InfoTrac [1 February 2003].
Gale Group. (July, 2002). Survey: U.S. coffee drinking
reaches highest
level in decade. Nation’s Restaurant News. [Online].
Available: Business Industry [1 February 2003].
Huffman, F. (January, 1998). Joe to Go. Entrepreneur.
[Online].
Available: Business and Company Resource Center
[1 February 2003].
Sheridan, M. (May, 1999). Grinding it Out. Restaurants and Institutions
[Online]. Available: ProQuest [1 February 2003].
Tasoulas, M. (September, 2000). That Caffeine Fix.
Restaurant Business.
[Online]. Available: ProQuest [1 February 2003].
Web Pages
Mountain Mudd
Espresso
Description: An online catalog of services and products
Mountain Mudd, LLC.
provides for the entrepreneur in search of starting his/her own
drive-thru espresso kiosk.
Source of Web Site: Mountain Mudd Espresso, LLC. Billings,
Montana
Drive-Thru
Coffee: From Conception to Completion
Description: A good comprehensive source, though a bit
biased in the sense that
the hope for the author is to gain your business in buying his start-up
espresso kiosk products,
for information on the origins of coffee, espresso, and the trends in
the industry.
Good information on drive-thru espresso business, though.
Source of Web Site: Paradise Roasting Company
CoffeeResearch.org
Description: Over 300 pages of information on coffee
and espresso, including
market information, consumption statistics, and social issues related
to coffee.
Source of Web Site: Coffee Research Institute
Special
Coffee Retailer Online
Description: An up to date business monthly for the specialty
coffee industry
with articles, industry links, business strategies, and lists of
products and services for the industry.
Source of Web Site: Specialty Coffee Retailer.
Coffee Universe
Description: The goal of this page is to elevate the
appreciation and awareness of
quality coffee by being the “one-stop source” for all coffee
lovers,
whether in the coffee business or not
Source of Web Site: Bellisimo-Coffee Information Brokers
|