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EXPERIENCE |
Public Relations Intern, Summer 2002
PriceMcNabb, Charlotte, NC
*Composed press and product releases, an expertise article,
media advisory and
case study for clients such as Square D, Alston & Bird
*Assisted PR Sr. counselors by building media lists,
evaluating publications as a
target for article placements, transcribing interviews and distributing
releases
*Worked with vice president in an attempt to attract
new accounts and helped art
director draft copywriting and advertising ideas for potential
client
Marketing Intern, Summer 2001
Discovery Communications, Inc., Charlotte, NC
*Marketed the Discovery networks through brand management, telemarketing
and the integration of various marketing communication strategies
*Helped regional sales directors and marketing managers
by creating incentive
packages and promotional advertisements for cable clients
*Publicized Discovery Network specials through such techniques
as trivia
questions used in a local radio contest
Fitness Instructor, Receptionist, August 2001-Present
Student Recreation Center, Chapel Hill, NC
*Teach weekly cycling, abdominal and funk aerobics classes
Copywriter, August -October 2002
Eat, Inc., Chapel Hill, NC
*Wrote a brochure to introduce a new line of beverages
to the Hispanic market
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ACTIVITIES
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Year
in Seville Program (studied abroad)- Spain, spring 2002
Vice President, UNC Triathlon Team
Co-Chair, YES Committee- Youth for Elderly Services
Choreographer, Blank Canvas (dance group)
Volunteer, Latin American Coalition (Charlotte, Summer 2002)
American Advertising Federation- UNC-CH chapter
Student Ambassador Program (SAP)
JAFA Mentor Program
Campus Crusade for Christ |