Social Cognition Lab

The Payne lab studies social cognition—thinking and feeling about people and socially important issues. We are especially interested in the unintended and the unconscious. Using a variety of methods, from behavioral experiments to large scale surveys to mathematical modeling, we are turning up answers to questions like:

Why do people sometimes act in prejudiced ways even when they intend to be fair?

Do you have opinions or beliefs that you don’t know about?

How do people set aside unwanted biases and act the way they want to?

And what happens when that process breaks down?

To learn more, click on the tabs to the right.


Department of Psychology
University of North Carolina
Campus Box 3270
Chapel Hill, NC 27599
Phone: 919.962.2055
Email: payne[at]