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Portfolio |
| I created this commercial for a project in my Advertising Copy and Communication class. Our objective was to broaden the current perception of Hershey's Kisses. Many people buy them only during holiday seasons, so sales decline during the rest of the year. We needed to instill the notion that Kisses are not just a holiday treat. I tired to preserve the classic and traditional image of Hershey. I wanted to target women, particularly mothers, ages 40-55, who have teenage children and are open to the realization that time is going by quickly. My Buying Proposition was: "I buy Hershey Kisses not just for special occasions, but to celebrate the precious moments I share with my family everyday. | |
| This was part of the direct mail package I created for Advertising Copy and Communication. Our product was a fictional magazine for single parents called One With Kids. The magazine offered advice on subjects like legal issues, health, money saving tips and general parenting advice. My claim was that One With Kids could help single parents balance thier hectic lives so they could focus more on thier top priority, thier children. | |
| The Union's Underground Arts Committee held a 'zine workshop that featured well-known 'zine writers from New Orleans. This press release ran in the Daily Tar Heel the week of the workshop. | |
Another Press Release for the Carolina Union Activities Board |
The Carolina Union sponsored a weekly discussion forum where students could express opinions on topics of thier choice. This press release ran in the Daily Tar Heel during the first two weeks the forum was held. |