Tuesday, August 31, 2004

Rewiring:




Well, I still read a lot of advertising and tech mags. I'm not all about the field and pavement. ya'know. But where have the viewers gone?...After watching my own viewing habits stray more to cable channels and online viewing, I know I'm not in the same boat.

So regardless of whatever your viewing habits are, it was good to read Frank Rose's article "The Lost Boys" in the August issue of Wired Magazine. Rose interviewed a bunch of experts on how the advertising world is adapting to the changing world of the 18-34 age bracket. Marketing to that bracket is now like changing a tire on a slow moving vehicle...No one can get the common male in that group to peer at their product or pitch. With online gaming, iPods, websurfing, online fantasy leagues, cell phones, and work demands, who can give marketers the time of day?

The article also makes a good point that the 18-34 male has become smarter with the "Millennials" entering the segment. Millennials are faster, and they're used to companies contanstly pitching to them. So, they're able to distinguish between when they're targeted for ads and when they're not. There's 70 Million Millennials out there compared with 76 Million baby boomers and 41 Million Gen Xers. You better believe that the Millennials are going to be targeted, and marketers are trying to target this group with embedded ads in gaming, online sites, and experiential marketing.

Here's a great comment from Jeff Cole, who runs UCLA's Internet Project. After running a study on net users viewing habits, he found that net users watch TV five hours less than per week. After a quick survey of people who do watch TV, he found that only 5 percent of the TV viewers pay attention to the ads anyway, which leads him to say in Rose's article that "The business model of television, which is to deliver viewers to advertisers," he declares, "is as troubled as that of the music industry."

I wholeheartedly agree....

Good to see Rishad Tobaccowala, VP of Interactive Media at Starcom MediaVest Group. I don't know the guy well, but he was the first person that I called on when I was in media sales at eGroups. My former boss and good friend, Steven Comfort, knew him well, and I have to say that was a good call to start a sales job on.

Damn, I need to get back in the mix because everything will be more interactive. That's good people...that's good...Believe me...With me saying that. I think I'm feeling a comeback coming my way.

Yo, what's up with Teddy Atlas drawing comparsions with boxing styles to Dean Smith's Four Corner's Offense...That's tight-tight....I've always liked Teddy. Talk about someone who needs to get back in the biz!

Back to the mags,
IronDog

Friday, August 27, 2004

Friday Tips

Fri-Day...Nice-Nice...

Thinking about some things that I'll be talking about on the radio show on Sunday night....

Tyler Hansborough - UNC's best power forward recruit since...Rasheed Wallace. Call me bold, but I'm going to go with that call. Yes, over Antawn Jamieson, Kris Lang, and Sean May. Hopefully, this guy doesn't have a good post-season because times have changed people...Times have changed. It sucks, but you're going to have to keep your fingers crossed for seven or eight months.

Justin Bohlander - A lot of people may be shocked by him leaving his chance to play UNC Basketball behind in his path, but when I saw him rocking a brown and white Guatamalan weave bag with a little bit longer locks than last year. I understand the choice now. Judging from the choice of Birks that he was sporting at RJ Reynolds, I'll let you put two and two together....Chill out on him...He's going to enjoy Carolina in other ways.

Great article by Jason Whitlock on yesterday's ESPN's Page 2 called "The Haters Can't Handle the Truth". Yes, I do not agree with all of Whitlock's point of views, but he does make me question and talk to myself after I read his articles. If you're a writer, who can do that to someone, my opinion is that you're doing a great job.

He makes a great comparsion between Team USA and the state of basketball in the U.S. today to the Soviet and the Eastern European infusion of talent during the 70s in the NHL...The Team Summit Series between Canada and the U.S.S.R....Where in the hell did he pull that one from?

Is there a thin line of racism involved with rooting for the 'Dream Team of 04'...Possibly. Is it more to the fact that they're all spoiled, overpaid, whining brats? More likely. Yet, I do agree with him on one thing. Are the Euros playing ball the way it should be played? Yes. Do we not how to play D...still? Yes. Is the NBA diluted? Yes. Are the Euros better team players than the U.S.? Yes. Can they lead teams to NBA titles? Not yet. The Euros may change the game, but when we adjust, we will dominate the board...still.

University of Miami...Will they go undefeated this ACC season? I think so...Defy me before Sept, 6....Raymond Felton sporting a green Oakland A's '74 jersey of Rollie Fingers....Straight up getting ill...Yes, 'Throwbacks' are way past the fifteen minute mark, but when worn right, they're still dope.

Friday Night Lights,
IronDog


Wednesday, August 25, 2004

Rings around the Eyes



Looking at the U.S. Boxing team's performance in this year's Olympics, you can say that U.S. Boxing is tired when you compare to the rest of the world's finest...

While Cuban fighters continue to pick apart opponents, the U.S. is in danger of not only having it's lowest medal count since the 1948 London Olympics, but also the team may not even medal in the 2004 Athens Olympics....We're a long way from the '64, '76, and '84 teams people...

A lot of people are quick to jump on Basheer Abdullah's coaching style, but the focus is on the wrong guy. I was talking with Bert Sugar in an interview last week. His reasoning is that boxing comes from the barrios and ghettos of tough towns. "America just doesn't have that tough town in it like it used to...Plus, what white guy, unless it was me, "The Great White Hopeless", wants to get his face kicked in for a couple of rounds. Young guys are just not out there."

Michael Wilbon wrote a great column today in the Washington Post about the downfall of this year's Olympic team...Check it out..."...we've come to expect a U.S. team not up to its old standards, largely because the best young American boxers now want to turn professional as soon as possible and aren't really attracted to the amateur or Olympic movement, while Russian and Cuban boxers dominate competitions like these." Wilbon is right on point. However, I also agree with Abdullah's assessment from a week ago that Americans don't know how to "get points" in these types of scoring competitions. There's a lot of technique that are fighters just don't seem to have anymore.

Despite the charmin soft tissue surrounding our boxing skills, I'm a big fan of Andre Dirrell of Flint, Michigan. Today on CNBC, he fights Cuba's Yordari Herrera...Tough fight. It should be a good one....Especially, when you consider if he loses we have only one last hope rides with the pride of Oakland, California, Andre Ward, who fought his ass off last night against Russian boxer, Evegney Makarenko....

AP Photo (Seattle Post Intelligencer)

Yet, with no medalists, and comments swirling around our young boxers like Jason Estrada's comments that "If I'm going to lose, I'm going to lose getting hit as little as possible", boxing advocates have to ask. 'Have we sunk this far?'...

**Despite a tough loss to a Russian opponent, who was ten years younger, here's to Rulon Gardner. He made a helluva comback, and his match for the bronze medal will be his final one. He had a long tiresome road back to the mat from his amputated toe...Amazing comeback.

**Prediction: U.S. beats Spain in an upset because Duncan contains Gasol...U.S. gets whipped by Ginobli and the underrated frontcourt of Argentina in the Semis. Remember, it's not solely because they can't shoot...Get off it. These guys can't play D. Period.

Help us Andre...You're our only hope...,
IronDog




Monday, August 16, 2004

Fueling Up



I told you that I'm cleaning up on the reading pile this weekend before the drive back to the 'Hill today...

Last night I came across Michael Sokolove's article on Michael Phelps in the August 8, 2004 issue of New York Times Magazine....Sorry, no link right now, I didn't pull it fast enough...Hey, I've been busy...After reading the article, my question is why should we find it strange that Phelps is surrounded by family and coaches, who are watching his caloire intake, his non-contaminated fluids, his diet, and his appearance and workout schedules? Hell, that's been happening for years in the tennis, basketball, football, and golf worlds. Why wouldn't it be happening to an Olympian, who is making a million plus a year through Speedo and other sponsors?

I did think this was a good point when comparing some of Phelps's dealings with endorsers to the sponsorships of Mark Spitz's after the Munich Olympics in '72.

"Speedo has put up a $1 Million bonus if Phelps can match Spitz's seven golds- an oddity, give that Spitz's image suffered in the wake of his 1972 medal haul from a perception that his too-public eagerness to cash in was somehow crass. But that was another era. Now big money validates a sport and crowns an athlete as someone who must be watched."

The comparsions to Spitz are easy to find, but how about the comparsion to former gold medal collector, Matt Biondi. What the hell?...May be a more attainable legend to emulate. Ian Thorpe just blew away Phelps in the 200 Freestyle this afternoon.

This is dope...Check out Olympic Triathlete Hunter Kemper's Power Berry Smoothie recipe from the same magazine.

Power Berry Smoothie
1/2 cup fresh or slightly thawed frozen strawberries
1/2 cup fresh or slightly thawed frozen rasberries
1/4 cup low-fat vanilla yogurt
1 1/2 cups milk
2 tablespoons of honey
1 tablespoon soy protein powder
4 Ice Cubes (I think the cubes may be optional...BD)

Nice shake...I'm telling you 'Weaver Street' is going to get hit when I get back to town...

I'm off for 1-95 with the 'Blues' section on my iPod stocked and ready to be pumped through a rental car stereo. Watch for me down the road...I'll be the one with the foot hanging out of the driver's side window.

I am going to the Orioles/A's game tonight at Camden Yards. This is my first visit to the 'Yards', and I'm looking forward to it. After all, this is the one entity that had the most impact on the urban enviroment in the last two decades. The ballpark craze has touched every city since the inception of Camden Yards. I'm interested to see how it measures up against Pac Bell Park and Comerica Park.

Unfortunately, I get the worst of the A's starting rotation tonight with Mark Redman going against Erik Badard, who is 5-6 with a 4.32 ERA. Redman has had solid starts in three of his last four games, but I had him on my fantasy team as my fifth starter, and he puttered....I'm still simmerin'...This should be a hitting feast.

Tomorrow night, the Dead at Walnut Creek?

'Going Down the Road Feelin' Bad,
IronDog

Sunday, August 15, 2004

"What I've Learned", Jack LaLanne



I've been catching up on my reading over the past few days, and I came across this article in the August Issue of Esquire Magazine....

Esquire started a column a few months back called "What I've Learned", which has featured several celebrities giving their viewpoints and opinions on life. There are some solid pieces of advice that I've been able to pick up from these columns. Well, here's a few snippets from Cal Sussman's interview with "The Guru", Jack LaLanne. LaLanne is an incredible teacher in this society, and if we listened more to his principles, I think we could not only live a little bit longer, but the world would be healthier place.

Check out some of his thoughts...I need to start juicing.

Photo: Jack LaLanne Power Juicer

"I'm going to be ninety in September. Everybody else can have a piece of the birthday cake, but not me. I have rules, and I follow 'em. No cake, no pie, no ice cream! Haven't had any in 75 years. It makes me feel great not eating birthday cake. That's the gift I give myself."

"If Man makes it, don't eat it."

"Of course I have fears, But what good is thinking or talking about them? Billy Graham is about the hereafter. I'm for the here and now."

"You've got to satisfy you. If you can't satisfy you, you're a failure."

"Look, are you a suckling calf? Name one creature on earth that uses milk after it's weaned. Man's the only one. And man's the only one who lives out only half his life span. A cow has four stomachs. You don't. You can't handle whole milk."

"Your waistline should be the same as it was when you were a young person."

"Sex is giving, giving, giving. the more energy you have, the more energy you're going to please."

"Show me the guy who doesn't get nervous in front of a crowd, and I'll show you a lousy speaker."

"Would you get your dog up every day, give him a cup of coffee, a doughnut, and a cigarette. Hell no, you'd kill the damn dog."

"Any stupid person can die. Dying's easy. Living's a pain in the butt."

If you would like a piece of this man's energy, watch ESPN Classic Sports in the AM for the Jack LaLanne Show. Whenever I watch it, it makes me feel like I have wasted hundreds of dollars at health clubs across the country. I'm a firm believer in what LaLanne has to say about healthy lifestyles. Isometrics and natural foods....Weaver Street Market, here I come. Be ready for the return!

And Yes!...You should get a juicer. Pick one up right here.

Juice! Juice!,
IronDog


Tuesday, August 10, 2004

Fresh Encounters



Ran into 'Slick Rick the Ruler' at the Polo store last week....On this rainy afternoon, Rick pulled up in a white Range Rover....I noticed him right away...Who couldn't?

Source: Def Jam

He was decked in a black polyester suit, which provided good sheen to the pieces, and he topped it off with a black fedora and a white eye-patch...The white eye-patch matched his white shirt and kerchief....Nice touch.

As he peeled through the cashmere sweaters, I dapped him up to tell him that I've always respected his fashion sense...The canes, the knuckle rings, chapeaus, berets, and suits...Very tight stuff....The legal troubles and jail-time that he has endured over the past decade must have humbled him quite a bit because he quietly murmured "Thank you sir..." to not only my dap, but also to my patented intro..."If there is anything that I can help you out with, just let me know."

Rick says he just played a show in Chicago with Kanye West, but he couldn't name the place other than "somewhere away from everything"....Damn Rick, Do they all look the same?...Rick also answered my question of "What do you think of these new-school cats?" with the answer "a lot of the new guys don't get style". Nice answer for Rick because he was looking at the beige linen blazers, which I'm particularly a big fan of...

Rick...Thank you sir...

Great article by Jack Curry on Buck Showalter and his rennovation of the Texas Rangers this season in this morning's New York Times. The Rangers have become a contender this year, and they only trail the first-place Oakland A's by two and a half games right now.

In the article, Ranger bullpen coach, Mark Connor, likens Showalter's skills to Rangers team owner Tom Hicks's business acumen. Hicks's investment firm specializes in leveraged acquisitions in which it buys failing companies, resuscitates them and sells them. Showalter is working on his third reclamation project as a manager, and his last two teams the Yankees and the Diamondbacks won titles the year after his dismissal.

I've liked Showalter a lot over the years, and I remember bumping into him on a flight from Phoenix to San Diego in '97, which was the year before the Diamondbacks' official debut. I talked to him for a bit at the baggage claim, and he said he was in town to scout the Padres bullpen against the Dodgers...I went straight over to Jack Murphy Stadium, and sure enough, Showalter was three rows behind home plate with a notepad chatting it up with former Dodgers' President/GM Fred Claire with notes on every pitcher in his notepad...He didn't even have a team yet, and he was scouting the comp in July....That's homework.

Showalter's work schedule is founded upon 14 hour workdays. I have a feeling those workdays will pay off soon....

"Thank you, sir",
BD