Name Game in Oakland
Yet, here's a great article about how difficult it can be for municipal arenas to find a major advertisor to drop their brand name upon an arena. Check out this article from Janny Hu of SFGate and the SF Chronicle today.
Hu reports on what the Warriors are looking for their naming rights of the Oakland Coliseum. The Bay Area sports facilities were some of the first properties to go with large corporate naming rights, and one only has to look at the name change nightmares of the original Candlestick Park to see how difficult it can be to maintain a corporate naming partnership when it comes to stadium naming rights.
According to Hu's article, The Bohnam Group, who is handling the Warriors' naming rights negotiations are looking for a 12 year deal because it's the remaining portion of the Warriors' 20 year lease with the Coliseum.
It's funny to see how much the sponsorship would cost a branding division. As Hu writes, "The question becomes how much the Oakland facility realistically can command. Around the Bay Area, the Coliseum's contract averages slightly more than $1 million a year. The 49ers sold the naming rights to their stadium for about $6 million for four years. The Giants have a $53 million pact with SBC through 2019, and San Jose's HP Pavilion is valued at 15 years for $47 million."
Check out the article, and ask yourself is the naming of the Coliseum worth the price?
What's your bid?,