Blue Ribbon Sports Review...
***I stopped through NikeTown on Michigan Avenue. To those who know me, you'll understand...I almost...that's almost...dropped a lot of loot on the several retro "Blue Ribbon Sports" T-shirts that are available through Nike's new vintage line.
The collection is very cool, and I hope that Nike brings out more...The shirts are reversible, but the numbers were just a little too big for me right now. So, I halted. Here's my review of the Ts available at a NikeTown.
Exeter 71 - Shirt designed for the famous New England prep school...If I were an alum, I would definitely rock this T, but I can't sweat a bunch of snotty Dead Poets Society alums like that...just can't...However, dope design.
Blue Ribbon Sports 62 - Came close to this T because of my love for the early days and roots of Nike, but I couldn't do it because who the hell would ever know what the hell, Blue Ribbon Sports is...The shirt could leave you on the "Herb" tip.
Beaverton 64 - This is the one that I rolled with, but I faded because of the "Beaver" thing...I know the roots, and you probably do to about Beaverton, Oregon. Yet, there are a lot of people, especially, women who are way overserved on the P.C. tip, and think you're going for the comedy tip with the Beaver mascot...It's a shame.
The T represents the Beaverton Track Club of 1964. Several runners from Oregon and Oregon State were part of this running club when Blue Ribbon Sports was fledging company based out of Portland, and the blue and orange vintage look is incredible....But I just couldn't do it.
Here are some more insights on the Nike's Blue Ribbon Sports line from Rich Tomaselli of AdAge...I picked it off of my man from AdPulp.
After you check out that article for the reasoning behind Nike's foray into the upscale urban fashion market, keep in mind that Nike is keeping up with the rest of the boutiques with producing limited edition T-shirt runs that are infiltrating urban life across the country.
With that said, here's to hoping that Nike continues it's White Label line of Ts that were released in 2004...Now those were classic gear!
For those of you who are not near a major metro city or near select boutiques and shops like Barney's New York or Fred Segal, keep it simple, and pick up a new T from Oregon Track Club in Eugene...Plus, your purchase supports the local Eugene, Oregon Running Club.
Cross the Blue Ribbon,