Get on the RSS Wave
Not to let you too far into my early morning habits, but one thing that I can't live without is my RSS Feedreader...That's my thang...Without it, I get a little edgy...
So, when I saw this column from MediaPost today by Tom Hespos, I had to put in this reply. Here is my response to the column along with my views on RSS feeds and how it possibly can be utilized as a marketing tool.
I often ask myself nowadays... "Was I that slow without RSS!?"
Because to address the value of RSS...It's all about speed, baby.
If you're job involves media content, you're going to have to be on it because the amount of time that RSS saves in terms of content consumption is nothing less than mind-blowing...Without RSS, surfing the web is like getting up to turn the dial on your TV, or if you can’t remember that, I’ll put it in NFL references, the time-comparsion is like putting Randy Moss against a retired Tony Siragusa in the 40…Simply put, it’s a big difference.
Now how long is “Joe Six-Pack” going to adopt it? (Question stemmed from an earlier post on the MediaPost board) This is a lot like podcasting… Maybe, we should ask Adam Curry to come up with a better name for it…;)
With those references stated, I do hope that more people get into RSS now because it will impact your online buying, selling, and more importantly, online viewing in a huge way.
And I don't think it's a complicated set-up process with RSS...Hell, I've actually was blown away at how easy it was not only to set a Feeder up, but how easy it is to add feeds to an RSS Feeder...What we may be witnessing in the lack of popularity is due to the age-old phenomenon surrounding marketers, who may not understand it enough to think of innovative ways to promote it.
In order to address the question of how do you position it? RSS is not similar to email...RSS is simply a tool, an aggregator, a mechanism...It's not content. How about devising the same strategies that marketers are thinking about or are utilizing for 'On Demand' features for DVR and Digital Cable users?
Personally, my hope is that RSS isn't discovered by marketers and the mainstream...With the minimal use of RSS today, I'm along with the tech junkies are one step ahead of the game....Gotcha!...;)