EDUCATION
UNIVERSITY OF NORTH CAROLINA AT CHAPEL
HILL, Chapel Hill, NC 2004
UNC Chapel Hill Masters Candidate for Masters of City and Regional Planning,
and for Certificate in Technology and Media, 2005
- UNC-CH Masters candidate specializing in Economic Development and Experiential
Marketing and constructing a thesis that explores "The Revitalization
of Public Spaces".
- Extensive classwork completed in Economics, Brand and Product Management,
Journalism, Mass Communication, Planning Theory, Urban Design, and Historical
Preservation.
- Content Producer for PBIC, Pedestrian Bicycle Info Center, a research clearinghouse
that presents information on safety, advocacy, engineering, access and mobility
for bicycle users and pedestrians.
- Writing and promoting online weekly column, "Through the Chained Link
Fence", a sports and entertainment column based on UNC Basketball for
www.tarheeldaily.com.
- Host of SportsRap, a Sports Talk Radio show on WXYC Chapel Hill, FM 89.3,
conducted interviews with student-athletes on the UNC Chapel Hill campus,
and provided a discussion forum for radio and online radio listeners to speak
about the impact of sports and sports business industry on society and campuses
nationwide.
- Host and promoter of SoulGrooves, an AM radio show on WXYC Chapel Hill,
FM 89.3 that plays soul, R&B, jazz, and hip-hop to an avid listenership
of thousands within the Raleigh, Durham, and Chapel Hill, NC area.
- Attended the Central Park Conservancy's International Urban Parks Conference,
New York City, 2003.
PROFESSIONAL EXPERIENCE
AOL TIME WARNER,
San Francisco, California 2002
Local Partnership Group, Account Executive
| Managed Bay Area and Northern California territory
for the Local Retail Partnership group of world's largest and premier media
company, which includes AOL, Time, CNN.com, HBO, InStyle, and Sports Illustrated. |
- Established AOL Time Warner’s first presence for introducing cross-platform
marketing strategies to the Bay Area and Northern California retail vertical
markets.
- Negotiated cross-platform marketing partnerships to local and national retailers
of Northern California for the purpose of generating revenue and increasing
traffic for retailers’ stores with the use of AOL Time Warner’s
elite online and print vehicles.
- Presented AOL Time Warner’s cross-platform strategies to major Northern
California targeted retail clients such as Tower Records, Nextel, Macy’s,
and The GAP.
MTVI GROUP, Chicago, Illinois
2001
Midwest Regional Account Executive
| Directed Chicago and Minneapolis
convergent media sales for Viacom-owned venture that includes MTV.com, VH1.com,
SonicNet, MTV2.com, TNN.com, BET.com, and 360 HipHop.com. |
- Sold TRL convergent media Sweepstakes campaign for MTV.com’s most
highly rated show, “Total Request Live” (TRL) to PBS for the debut
of “American High”, and was the largest online media buy in the
Midwest for April, 2001
- Negotiated new innovative partnerships with client agencies such as Fallon,
BBDO and DDB Chicago for the purpose of converging the marketing power of
MTV’s television properties and online properties.
- Presented MTV online and Viacom’s convergent properties to Chicago
and Minneapolis advertising agencies such as FCB, Leo Burnett, DDB Chicago,
JWT Chicago, Fallon Minneapolis, Campbell Mithun and Esty, and Carmichael
Lynch.
EGROUPS/YAHOO! INC.,,
San Francisco, California 1999-2000
Regional Account Executive
| Managed San Francisco and Midwestern online media sales for CMGI- and
Sequoia-backed Internet venture that was acquired by Yahoo! Inc. |
- Built relationships and secured advertising campaigns with companies such
as Sears Online, MVP.com, Ourhouse, and Gatorade, and grew business by 50%
within five months.
- Established company’s first sales presence in Midwestern territory.
- Negotiated and sold partnerships with interactive agencies such as Fallon,
FCB Media, Ogilvy One, and Starcom IP that resulted in significant advertising
campaigns from their clients.
NAACO/YALE MATERIALS HANDLING CORPORATION,
San Francisco, California 1996-1999
Western Regional Sales Manager
| Negotiated sales of Aftermarket retail products with Presidents and CEOs
of Yale materials handling dealerships. Conducted sales seminars for regional
sales team that enhanced field sales techniques and significantly increased
Western Aftermarket retail sales. |
- Increased sales 90% in a two-year period.
- Trained Aftermarket sales forces on Yale Interactive Parts Computer System
DOUGHERTY EQUIPMENT COMPANY,
Greensboro, NC, Savannah, GA, Charleston, SC 1994-1996
Account Manager
| Generated and negotiated sales of Yale industrial trucks and Allied material
handling equipment throughout Southeastern South Carolina and Savannah,
Georgia for family owned major capital equipment company that consists of
14 dealership locations. |
- Achieved Number One Ranking as DEC salesman of Operational Maintenance service
agreements in 1995.
-
Founded and directed the Phoenix Program—a grassroots
AAU basketball and education program for urban youth at Eisenburg Boys &
Girls Club, ABLA Homes, West Side Chicago, Illinois, 2001
-
Secured Adidas sponsorship for the Phoenix Program
-
Coached The Waldorf School Eighth Grade Basketball team
to the 2000 San Francisco CYO City Championship.
-
Graduated from the Colorado Outward Bound Leadership School
1996.
-
Completed the 1995 Chicago Marathon.
-
Worked for Velocity Bike Messenger Service, Chicago, Illinois,
2001
-
Ability to write and speak Spanish
-
Host of Weekly Radio Show, Wednesday SoulGrooves 6-8AM,
on WXYC FM 89.3, Chapel Hill, NC, 2003