Boy, did I ever have the wrong impression of what I was getting myself into

My perception of what a neuroeconomist does has changed drastically since the onset of my research for unit three. When I first heard of the term, I assumed that the work in this field of study had more of a business implication. Through closer inspection about this field, I have discovered that neuroeconomists do a lot of case studies involving the use of neurological tools. They look at how the functions of the brain react according to the situation a person is placed in. They tend to focus their research on interactions that have monetary decisions involved, whether immediate (buying a consumer good), and long-term (formation of contract and property law). In regards to what they would do on a daily basis, my best guess would be a lot of reading and contemplation. Formulating a testable hypothesis is of utmost importance in this field. On a day when they are able to perform a study, they would perform the study, hooking up participants to neurological scanners, and then analyzing the data obtained from each participants brain patterns. Other tasks that neuroeconomists perform are writing papers based on their research. They do not have strict daily schedules, like that of a banker’s 9-5. Overall, my understanding of neuroeconomists has evolved from my naivety of someone involved in direct business decisions to that of a greater appreciation for the pioneering studies of how neural mechanisms affect how different individuals react in different situations.