Have you ever heard of Neuroeconomics?

I did not either until searching through the professional college blogs, but it struck an interest in me and so I chose to use it for Unit 3. The discipline of neuroeconomics is the study of how the brain functions when humans make economic decisions. A researcher tries to develop a biological model to understand heterogeneity in human behavior and focuses a lot of the cognitive processes in neuroscience. People in this field formulate hypotheses and perform experiments to see how humans react to certain money making options. I do not know very much about this discipline, and chose to do unit three on it because it sounds interesting. I do not plan on majoring in this field, and also chose this blog because I want to explore different options in business, and would not mind learning about how our brain works during business decisions.