Research Methods
I. Theory Building
All of the information in your book is based scientific research studies
derived from theories…
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Theory: An integrated set of underlying principles that explain a set of
observations and that can be used to deduce a large number of hypotheses
(i.e. testable predictions)
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Qualities of a good theory…
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Makes predictions, not postdictions
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Predicts one outcome, not many
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Makes specific, not vague, predictions
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Makes verifiable predictions
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Hypothesis: A testable, operationally-defined prediction about the relationship
between two or more variables
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The hypothesis sets up the main premise of the theory which can be validated
or contradicted by other researchers
II. Tools of Scientific Method
A. Experimental Design: Controlled situations in which independent variables
are manipulated to observe the effects (i.e., changes) on the dependent
variables
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Independent variable: The variable in the experimental design that is intentionally
manipulated
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The “cause” in the “cause-and-effect” relationship between two variables
in a hypothesis
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Dependent variable: The variable in the experimental design that is measured
after an independent variable is changed
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The “effect” in the “cause-and-effect” relationship
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The hypothesis predicts that the dependent variable will be changed as
a result of changing the independent variable
B. “Manipulating the Independent Variable”…
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Experimental Group: Set of participants who experience the hypothesized
“cause”
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Control group: Set of participants who are treated exactly the same way
as the experimental group but do not experience the hypothesized “cause
C. Confusing the issue…alternative explanations for the results
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Confounding Variables: uncontrolled, and unaccounted for, variables (alternative
“causes”) that affect the dependent (measured “effect”) variable along
with (or in place of) the independent variable (hypothesized “cause”) of
interest
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Bias: Previous beliefs, expectations, or habits alter the participants’
responses
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Response bias: when participants’ biases affect the results of the study
over and above (or in place of) the hypothesized “cause”
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Experimenter bias (aka “experimenter expectancy effects”): when the experimenter’s
biases affect the results of the study
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Construct Validity: A measure or manipulation is valid if it does in fact
measure or manipulate what it is supposed to measure/manipulate