Client Pieces:
SCALE: Student Coalition for Action in Literacy Education
As a part of Public Relations Writing, an APPLES Service-Learning course in the School of Journalism and Mass Communication, I interned at SCALE. In order to showcase skills developed during the course, I created several pieces for the organization, including a fact sheet, media advisory, news release and public service announcement.

Fact Sheet: provides a brief overview of the organization
Media Advisory: informs and invites the media to a SCALE event at a local elementary school. The advisory was distributed to both University and Triangle media, including The News&Observer and WRAL.
News Release: informs the media of SCALE's Authors' Tea event
Public Service Announcement: informs and encourages parents in the community to bring their children to SCALE's Story time at Starbucks

Public Relations Plan:
AOL Time Warner
As a part of PR Case Studies Shellie Byrum, Elizabeth Hansbury, Sarah Stein and I developed a public relations plan for AOL Time Warner. The plan includes a general description and reputation analysis of America Online, Inc., a component of AOL Time Warner. The plan also includes a recommendation for the corporation as a whole.

Public Relations Plan