EDUCATION University of North
Carolina at Chapel Hill
School
of Journalism
and Mass Communication
BA expected December, 2002; Advertising
Sequence
WORK
EXPERIENCE Childcare and Household Assistant,
Chapel Hill, NC
Winter 1999-present
ˇ
Assist a UNC-CH department head and a
registered nurse in caring
for their two sons, ages 7 and 13
Hostess/Cashier- Dockside Restaurant, Wilmington, NC,
Summer 1997,1999
ˇ
Seated customers according to their
preferences
ˇ
Handled money transactions and closed out
cash register
Relevant
Coursework Advertising Copy, Fall 2002
ˇ
Created print, radio, television, direct
marketing and
billboard ads
for a variety of clients including Red Bull and Hershey
ˇ
Produced a multimedia campaign for New York
Times
Advertising
Integrated Market Research, Fall 2002
ˇ
Developed complete national marketing plan
for Toyota
Matrix as
preliminary research for AAF 2003 National Student
Advertising
Competition
ˇ
Researched extensive marketing techniques
of auto dealers and
consumer
profiles of males 18-35
Sports Marketing and Advertising, Summer
2002
ˇ
Developed marketing portfolio for a newly
developed National Dog Jog Competition
ˇ
Designed logos, posters, print and
television ads, and
fashion and
non-fashion merchandise
Advertising Media
Planning, Spring 2002
ˇ
Developed extensive media plan for
Carr’s Biscuits for Tea
ˇ
Conducted market research and analyzed
market and
consumer data
for single males ages 18-35 by using LNA/MEDIAWATCH, Mediamark, Simmons, SRDS,
MRI, & SMRB
Electronic Resources, Fall 2001
ˇ
Designed and published a personal web page
using Dreamweaver
ˇ
Learned several fundamental aspects of the
internet, including basic HTML, research techniques, and beneficial resources
SKILLS
ˇ
Macintosh and IBM, MS Word, MS Excel, MS
Office, MS
Works, MS
Power Point, Dreamweaver,
ˇ
Skilled in WWW and Internet research
techniques: Lexis-
Nexis, Infotrac
ˇ
Familiar with HTML
REFERENCES
- Name: Barbara Brannigan
Title: Registered Nurse
Place of Business: UNC-Hospitals
Address: 611 Cedar Run
Chapel Hill, NC 27516
Phone: 919-933-3344
- Name: Robert F. Lauterborn
Title: James L. Knight Professor of
Advertising
Place of Business: University of North Carolina at Chapel
Hill
Address: School of
Journalism and Mass Communication
University of North
Carolina at Chapel Hill
CB# 3365, Carroll
Hall, Chapel Hill, NC 27599-3365
Phone: 919-962-0282 Email:
lauter@email.unc.edu
- Name: Carol J. Pardun
Title: Associate Professor
Place of Business: University of North Carolina at Chapel
Hill
Address: School of Journalism and Mass Communication
University of North
Carolina at Chapel Hill
CB# 3365, Carroll
Hall, Chapel Hill, NC 27599-3365
Phone: 919-962-0025 Email:
cpardun@email.unc.edu
JOMC 50 (Electronic Resources) home page
School
of Journalism and Mass Communication home page
University
of North Carolina
at Chapel Hill home page